Start2025

Annual archives: 2025

Conversations that convert: how WhatsApp has become a key player in modern digital marketing

E-Commerce Update - 0
WhatsApp has gone from being just a messaging app to becoming one of the most strategic tools of contemporary digital marketing.

Nathalia Arcuri Recognized Among Brazil’s Most Admired Entrepreneurs, Alongside Elon Musk, Luiza Helena Trajano, and Silvio Santos

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Nathalia Arcuri, founder of Me Poupe!, was recently recognized among the 15 most admired entrepreneurs in Brazil, as revealed by a national survey conducted.

ifood increases traffic safety with investment in technology and incentives to speed reduction of motorcyclists

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In the month of awareness about traffic accidents, iFood presents the results of a year of strategic actions with Vision Zero, its.

Yalo launches Oris, the AI-powered virtual salesperson who replicates the best human salespeople

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At a press conference, Yalo, an AI-driven intelligent sales platform, presented Oris - the first agent - first hand to the specialized press.

Brazil surpasses 150 million active users in mobile apps: an unprecedented digital revolution

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According to the new State of Marketing Report from AppsFlyer, Brazil has just surpassed the historic mark of 150 million active users in.

Advancement of cyber scams leads brands to strengthen device security

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According to information from the Threat Panorama for Latin America 2024, Brazil suffers more than a thousand attempts of cyber attacks per minute.

Magalu launches community of women sellers and offers benefits in sales in the marketplace

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In another initiative in search of gender equity, Magalu launched, on Thursday, the “Seller Women Business Community of Luiza”, which.

Uber of domestic services starts operation with proposal to digitize the sector

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Combining technology and practicality, ProJob comes to market to digitize the hiring of domestic services in Brazil. Inspired by platforms such as Uber and.

Santander launches first GenAI-based advisory tool in the Brazilian market

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Santander has taken a decisive step in the digital transformation of the banking sector with the launch of Pitch Maker, the first structured advisory tool with Generative Artificial Intelligence in the Brazilian market.

Digital marketing becomes a priority in the financial sector, which invests US$ 327 million in media in Latin America

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The digital transformation of the financial sector in Latin America has taken another leap in recent months.Between banks, fintechs, brokerages and digital wallets, the.
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