ESPM, a leading authority in marketing and innovation for businesses, has just launched the Entrepreneurship Hub. ESPM's hubs are living laboratories created to enhance ideas, careers, and businesses from Brazilian sectorial ecosystems.

The group aimed at discussing entrepreneurship emerges as a community dedicated to the exchange of experiences, innovation, and new businesses, connecting students, alumni, professors, researchers, and entrepreneurs. With a contemporary approach, the Hub seeks to encourage innovation with responsibility and relevance through three pillars: Strength of Creativity, Global Ecosystems, and Digitally Native Vertical Brands (DNVBs).

“The creation of the hub is yet another step in the maturation and structuring of the entrepreneurship discussion at ESPM. With it, we have achieved a unanimous positioning for the market. The goal is to connect all the initiatives that were already underway at ESPM from a unique vision for the market,” comments Caio Bianchi, Director of Extension, Ecosystems, and Continuing Education at ESPM. 

With a vibrant portfolio of courses and agendas, it is a catalyst for ESPM initiatives that work on entrepreneurship at all levels: undergraduate, graduate, extension, and master's and doctorate degrees. Through the group, ESPM accompanies the entrepreneur in all phases of their journey, facilitating the transformation of ideas into businesses and driving the growth of new ventures by connecting entrepreneurs with opportunities, markets, and investors. In addition to valuing the longevity of family businesses by promoting sustainable continuity, governance, and innovation in family businesses that span generations.

The Hub relies on strategic partners such as ADE Sampa, ABStartups, Founder Institute, Cristal IA, and Innovati, as well as inspiring professors who are directly involved in the initiatives and courses.

Fernanda Cahen, a professor of graduate studies in Administration (PPGA) at ESPM, will also be responsible as curator of the Entrepreneurship Hub, which also has a community Active on WhatsApp with industry professionals sharing the latest news and job opportunities, as well as networking. 

With this launch, ESPM now has seven Hubs for the market: Fashion and Beauty, Luxury, ESG, Digital Channels, Trade Marketing, Employer Branding, and Entrepreneurship. All of them feature events for the market and current discussions on each sector. 

More information about the Hub can be found at https://www.espm.br/hubs-espm/empreendedorismo/

Flutter Brazil, the company behind the Betnacional and Betfair brands, has launched a selection process to choose its new Lead Agency. The agency will be responsible for the creative strategy of both brands in the Brazilian market. The initial phase of the selection is being conducted in partnership with SCOPEN, an international consulting firm specializing in strategic connections between brands and agencies.

In this first stage, SCOPEN will conduct a detailed market mapping and select advertising and marketing agencies based on rigorous criteria. At the end of the initial process, a group of finalists will be defined, advancing to a second phase conducted by Flutter Brazil itself, which will then choose the winning agency.

"We have been working to consolidate our leading role in a highly competitive market, while reaffirming our commitment to innovation, creativity, responsibility, and actions that create real connections with sports, entertainment, and the Brazilian people. Flutter Brazil has a very ambitious growth plan, and we need great partners to help us on this journey," says Alvaro Garcia, CMO of Flutter Brazil.

The selected agency will collaborate with other strategic partners of Flutter Brazil, such as regional and digital performance agencies, ensuring an integrated operation with a collaborative approach and a focus on efficient communication for Betnacional and Betfair Brazil.

This initiative reinforces Flutter Brazil's commitment to transparent processes, rigorous analysis, and partnerships that prioritize excellence and alignment with strict compliance practices. In addition to its prominent role in the global online gaming landscape, the company is a founding member and associate of the Brazilian Institute for Responsible Gaming (IBJR), which brings together national and international operators committed to an ethical, safe, and sustainable market.

Atomic Group is expanding its market share and announces its new headquarters in Santa Catarina.

According to the founder and CVO of the group, Filipe Bento, the new space will be dedicated to hosting entrepreneurs with a purpose, centered around the concept of being the “House of Micro-ecosystems”. The concept, conceived by the executive himself, proposes a new way of viewing the future of entrepreneurship in the age of artificial intelligence.

How to build businesses that not only withstand, but thrive in the age of artificial intelligence? This is one of the most pressing questions among entrepreneurs across all sectors today. Micro-ecosystems emerge as a promising path: lean, agile, and highly specialized business models capable of growth even in a scenario dominated by automation. They connect startups, specialists, and platforms, generating business opportunities and network innovation," explains Bento.

New address

The new address for Atomic Group was carefully chosen: the HIGH TECH Business Center, on SC-401, in Florianópolis (SC). SC-401 is known as the "Silicon Valley of Santa Catarina," a region that concentrates some of the most innovative companies in the country. "Being there is being at the heart of the ecosystem. And that's precisely what the new ATOMIC space proposes, to be a hub of strategic intelligence, real connections, and high-density business," says the CVO. 

And forget about a traditional office. The new unit is designed to be a vibrant space for mentoring, training, recording sessions, in-person experiences, and relationship building. A space for entrepreneurs to think big, with clarity and focus – two scarce assets in times of overwhelming information and noise.

Microecosystems

But, what are they, after all? The group's CVO explains that while traditional ecosystems still maintain a central command structure (with startups and partners orbiting a large corporation), micro-ecosystems eliminate centralization and operate in a distributed, collaborative, and agile manner, without rigid hierarchies.

Traditional companies face bottlenecks like rigid hierarchical structures; slow innovation; and difficulty scaling without inflating costs. Micro-ecosystems, however, allow for: scaling without structural weight, utilizing smart partnerships instead of massive hiring; continuous innovation, as each member contributes insights and solutions; resilience, as risks are shared across the network; and speed of execution, as decisions flow without bureaucracy.

In practice, a microecosystem is structured through strategic connections, and its founder acts as a conductor, connecting the dots, upholding the vision, and nurturing the culture. However, they don't need to be the center of all operations or micromanage. "The entrepreneur no longer wants to own the structure. They want to own the results," summarizes Filipe Bento.

Market trend in 2025

Collaborative network models, such as micro-ecosystems and co-creation platforms, are gaining traction in Brazil, driving innovation and efficiency across various sectors. While there's no single, established figure for these formats alone, they form part of a broader ecosystem that, in 2024, attracted US$2.14 billion in investment—including startups, innovation hubs, and corporate venture initiatives—according to Distrito data.

"This shows that more and more companies are migrating from traditional acquisitions to partnership and co-creation models, characteristic of microecosystems, due to the flexibility and speed they offer," he emphasizes.

The Atomic Group, for example, operates under this model, a network connecting seven companies, focusing on acceleration, education, venture building, and technology, with a presence in five continents and a target of R$$ 35 million in revenue by 2025. To achieve this, it maintains lean teams, prioritizes connections, reducing risk and accelerating results. Furthermore, its workflows are agile, adapting the group's initiatives to market changes without hindering operations.

THE Solid ImportsThe text "o e Exportação" is grammatically incorrect in Portuguese and thus cannot be accurately translated. Please provide the full sentence or context.distributor responsible for bringing some of the most relevant brands in the gaming and technology universe to Brazil, such as RedragonLian Li, Gamdias, Deepcool, Maono, Akko, and Hiksemi announce the arrival of Geometric Future in the country. Internationally recognized, the brand specializes in computer cases, liquid and air cooling systems, and accessories for [the missing part of the sentence]. hardware e Please provide the Portuguese text you would like translated. "setups" is not a complete sentence or a specific piece of text.

The product list landing in the Brazilian market includes fans, water coolers, cabinets, and air coolers, featuring premium materials and solutions that combine efficiency, performance, and style. The company stands out for its use of tempered glass, brushed aluminum, and leather in its finishes. A highlight is the Model 5 Vent cabinet, with a mesh panel, support for up to 13 fans, compatibility with radiators up to 420mm, a reinforced SPCC steel frame, and a tempered glass side panel, also available with included fans.

Another release is the Model 8, which offers a unique combination of 4mm tempered glass, brushed aluminum front panels, and genuine leather accents. In the liquid cooling segment, Geometric Future introduces the Eskimo water coolers, designed for quiet operation, high performance, and sophistication. Equipped with high-density micro-channel copper plates, the models deliver static pressure and air flow, ensuring power with a low noise level.

For Michelle Uemura, Brand Marketing Manager at Solid Imports and Exports These releases represent a new standard for the market. "Geometric Future arrives in Brazil with a proposal to deliver cutting-edge technology and exclusive finishes, such as tempered glass, brushed aluminum, and even genuine leather, in products with competitive pricing, bringing innovation and sophistication to gamer and professional setups," it states.

Commenting on the impact of the brand's arrival in the Brazilian market, Michelle UemuraHe highlighted how the initiative expands the options available to the gaming public. “Geometric Future arrives in Brazil with a portfolio that combines technological innovation with distinctive design. This diversity of brands strengthens the market and helps elevate the standard of quality and style of gamers' and professionals' setups in the country," he stated.

The digitalization of Brazilian businesses has opened space for a new entrepreneur profile: digital creators, infoproducers and SMEs that carry out international transactions Simple Account 30 Thousand clients are the main Brazilian corporate expense management platform, which already moves R$ 2.4 billion per semester and serves 30 thousand clients 20 thousand ¡2 launches the Global Simple Account, in dollar. The objective of the product is to help this public to make movements in the American currency without the charge of IOF (Tax on Financial Operations) and to save about 50% in tariffs in relation to traditional banks.

With the launch, users can centralize their finances and, at the same time, make payments to other countries in a simple way and with reduced costs. The product allows transfers that reach US$ 2 (against 1% of the value in competitors), issuance of multiple free cards in dollar for online ads (Google, Meta, TikTok) and integration with digital marketplaces (Buygoods, Cartpanda, ClickBank). In addition, account opening happens in a maximum of two days and customers receive support in Portuguese via WhatsApp.

According to the CEO and co-founder of Conta Simples, Rodrigo Tognini, the launch is expected to help fintech double the global customer base in 12 months and move US$ 1 billion by the end of 2028. “We believe we can become a benchmark for Brazilian entrepreneurs operating outside the country. The global account guarantees the same competitive conditions that they would have in any other developed market. 

This growth perspective for digital commerce can already be identified in a number of projections. An estimate by Goldman Sachs, for example, reveals that the Creator Economy sector is expected to reach US$ 480 billion by 2027. In addition, a study by Juniper Research shows that B2B transactions are expected to reach US$ 224 trillion by 2030, with virtual cards accounting for 83% of the global market as early as 2029. 

How does the global account work?

Considering that 22% of its customers make recurring international purchases and 27% invest monthly in paid media, Conta Simples began to map the possibility of launching a global account in 2024. In a survey that obtained 1,600 responses, about 45% of the company's partners stated they were interested in a complete solution of this category, since there were no global accounts in the country that covered the nuances of the Brazilian market.

In early 2025, fintech began product development.Integrated with its expense management platform and supported by the infrastructure of Airwallex, a world reference in financial technology, the launch helps in receiving values, sending remittances in dollars and using a global corporate card, as well as optimizing sales and payments of organizations that operate international ads, tools and services.

“It is a global product, but definitely brings the expertise and local touch. The solution removes bureaucracies in operational tasks, reduces fees and adapts to the Brazilian reality and the demands of each entrepreneur.In a few clicks, the user can manage your operation with agility, security and without losing margin of profit”, Tognini points out.

Expectations for transactions

By the end of the year, fintech expects the global account to be decisive in the goal of reaching R$ 22 billion in total volume transacted, considering all means of payment offered. Of this amount, 30% to 35% should come from cards, which represents between R$ 6.6 billion and R$ 7.7 billion, more than double what was handled in 2024. 

It is worth noting that this acceleration is mainly driven by the use of virtual cards by SMEs and infoproducers, which accounted for 95% of emissions in the first half of 2025 alone. 

As for 2026, the outlook is that values will increase further with the expansion of the product to the euro and the pound. The company plans to start this development process in the next six months.

“We believe that the global account is the bridge that will take us to strategic markets, allowing our brand to become synonymous with financial excellence for entrepreneurs anywhere on the planet”, says the CEO of Conta Simples. “Our vision is to grow together with our customers, and their global success will become our”, he concludes.

With the advancement of digital nomadism, Brazilians have been expanding their borders beyond the traditional destinations of remote work, such as Portugal and the United States TechFX, a foreign exchange platform specialized in Brazilian professionals who receive from abroad, Brazilian developers already operate in several countries on the planet, including places little associated with the technological sector, such as Cyprus, Estonia, Lithuania, Hong Kong, North Macedonia and Singapore.

The search for new markets occurs in parallel with the very growth of the remote work model. According to a study published by DemandSage, there are about 40 million digital nomads worldwide, an increase of 147% compared to 2019. Even though Brazil represents a relatively small portion of this group (only 2%), a survey by the ADP Research Institute shows that 35% of national professionals are willing to work remotely anywhere.

For Eduardo Garay, CEO of TechFX, the choice for countries outside the bubble reflects a new mentality among professionals.“Optar for destinations outside the traditional circuit goes beyond the search for quality of life or financial gains.It is also about finding a work culture that values results and respect for the individual”, he highlights.

Personal experiences

Lucas Muller now works remotely for a company in Estonia. He discovered the vacancy for the newsletter of Trampar de Casa and, after a first failed attempt, got the position in a challenging selection process.

“Before the hiring, I worked a week with the team, which gave me a real view of the environment. Here, there is no micromanagement: trust is the core value. I fulfill my deliveries and after that, I can simply enjoy the” day, he reports.

Already, Costa works in a consultancy in North Macedonia, serving clients in several European countries, especially in Greece. He got the job at LinkedIn and says that cultural adaptation was the main barrier.

“They are very direct: short meetings, planning followed to the letter and almost no extra hours, which increases productivity without compromising personal life. Colleagues are friendly and helpful, but do not have the same informality as the Brazilian, help when necessary, but without much openness”, he explains.

Expanding markets

In addition to the cultural aspect, understanding the context of each country is essential to choose the destination most aligned with professional goals. For Garay, this is one of the keys to the future of work:

“The future is not just at the big poles, but in the ability to adapt and grow in unexpected” contexts, says TechFX CEO.

Check out some particular conditions of the destinations highlighted by the study:

• Cyprus: member country of the European Union, with simplified tax regime and favorable regulatory environment for foreign companies.It has become a center of financial operations and digital services, attracting remote talent.
• Lithuania: the capital Vilnius has consolidated itself as a hub for startups and digital innovation. The government encourages technology companies and the local community stands out in areas such as fintech and cybersecurity.
• Hong Kong: global financial center with strong connectivity infrastructure.The proximity to mainland China and the tradition in international services make the city strategic for digital business.
• Singapore: asian technology and innovation hub, concentrates operations of large global companies.The country invests in digitization, cybersecurity and artificial intelligence, making room for foreign experts.

More than seeking quality of life, they are finding new markets, cultures and ways of working and proving that national talent can flourish anywhere