Start Site Página 70

Less bureaucracy, more profit: how cryptocurrencies simplify global trade

Felipe Negri
-
0
Less bureaucracy, more profit: how cryptocurrencies simplify global trade

All markets, without exception, are getting more digital and faster.In the business universe, companies want ways to receive and make payments that are easier, more agile, without much bureaucracy and with lower costs. Therefore, it is not surprising that cryptocurrencies have come to be seen as a hub of innovation, with a huge ability to optimize trade, especially in operations involving different countries.

Basically, this solution guarantees new opportunities for organizations and consumers And the reason is simple: the simplification of financial processes. The movement between global values becomes more practical and transparent with the action of this feature, as it allows the incorporation of technologies such as blockchain and smart contracts.

To illustrate, we will think of two scenarios of the same situation: a national company that wants to buy a Russian oil tanker. In the first, without the action of cryptocurrencies, the money would need to be contributed to an escrow account, which acts as an intermediary to store the resources during a transaction, in one of the two countries, as a form of payment guarantee. That is, when the ship arrived on site, the amount would be released and a future note exchange operation would happen, bringing risks related to transportation variables, delivery, product quality etc.

In the second, with cryptocurrencies coming into play, all these steps could be less bureaucratic with the incorporation of a smart contract. The modality itself serves as a guarantee of payment for being instant and safe. In this way, those involved stay on the same page, are less impacted by market fluctuations and carry out the transactions in question without great difficulties.

More advantages, less risks

Despite raising financial operations to a new level of efficiency, the great fear regarding cryptocurrencies is related to volatility. However, we need to understand that this characteristic already exists today, regardless of the use of the digital currency. 

Mainly because it involves many third parties and a range of global uncertainties, this type of risk is intrinsic to current business relationships.However, using technology to eliminate unnecessary processes in trading is a greater advantage than any hindrance that may arise.

Cryptocurrencies take away all the possible legal complexities that exist in international operations. Programmable modalities are able to absorb contractual exchange details, bringing more predictability to what companies actually have a chance to control and plan.

Regulatory day

In the wake of the growth of crypto investments, regulation has become a major global debate agenda in order to ensure compliance and security in transactions. In Brazil, the only existing legislation on this market today is Normative Instruction (IN) 188, which obliges Over-the-Counter (OTC) trading services and operators to make an income tax report. 

With the increase of investments in the sector, there is a strong need for this process to be further improved. This would professionalize the segment, since the companies that operate need to follow certain standards, bringing more legal robustness to personal and institutional investors.

Many organizations are still afraid to invest in cryptocurrencies precisely because of the lack of speed in the regulatory field. On the other hand, we can not fail to note that the technological advance linked to quantum processing and Generative Artificial Intelligence has been helping several companies to protect themselves from malicious agents, shielding operations.Inclusive, these tools will be indispensable in Brazil due to the arrival of DREX, the digital currency of the Central Bank of Brazil, scheduled to be launched in 2025. 

The crypto world is not something of a distant future. It is already a reality that is beginning to change the way companies do business. Individuals and corporations need to increasingly understand that this is an important trend in the financial market, which can boost businesses and entire economies.

Gartner announces top Data & Analytics predictions

E-Commerce Update
-
0
Gartner anuncia principais previsões de Data & Analytics

The Gartner, Inc. announced the main forecasts of Data&Analytics (D&A) for 2025 and beyond. Among the highlights, half of business decisions will be improved or automated by Artificial Intelligence (AI) agents; AI executive literacy will drive greater financial performance; and critical failures in synthetic data management will put AI governance, model accuracy, and compliance at risk.

“Almost everything today - from the way we work to how we make decisions - IS directly or indirectly influenced by AI. But it does not deliver value by itself & AI needs to be strongly aligned with data, AI says analytics and governance to enable smart and adaptive decisions and actions across the company”, he says Carlie Idoine's, Vice President Analyst at Gartner.

Gartner recommends that companies use the following strategic assumptions to guide their planning over the next 2 to 3 years.

By 2027, 50% of business decisions will be enhanced or automated by AI agents for decision intelligence

Decision intelligence combines data, analytics e Artificial Intelligence to create decision flows that support and automate complex judgments. AI agents enhance this process by addressing the complexity, analysis, and recovery of various data sources.Gartner recommends that Data & Analytics leaders work with business stakeholders to identify and prioritize decisions critical to company success and those that can benefit from a more effective application of analytics and AI.

“AI agents for decision intelligence are not a panacea, nor are they infallible”, says Idoine.“They should be used collectively with effective governance and risk management.Human decisions still require adequate knowledge as well as data literacy and Artificial Intelligence.”

By 2027, companies that emphasize AI literacy for executives will achieve a higher 20% financial performance compared to those that do not

To unlock the full business potential of Artificial Intelligence, it is necessary to develop the AI literacy of executives. They should be educated on the opportunities, risks and costs of Artificial Intelligence so that they can make effective and future-ready decisions about AI investments that accelerate organizational outcomes. Gartner recommends that D&A leaders introduce experiential enhancement programs for executives, such as developing domain-specific prototypes to make AI tangible.

By 2027, 60% of Data & Analytics leaders will face critical failures in synthetic data management, putting AI governance, model accuracy and compliance at risk

The use of synthetic data to train AI models is now a essential strategy to increase privacy and generate diverse datasets, however, the complexities arise from the need to ensure that synthetic data accurately represents real-world scenarios, scales effectively to meet growing data demand, and integrates seamlessly with data pipelines and existing data systems.

“To manage these risks, companies need effective” metadata management, says Idoine.“Metadata provides the context, lineage, and governance needed to track, verify, and manage synthetic data responsibly, which is essential to maintaining AI accuracy and meeting compliance standards.”

By 2028, 30% of GenAI pilots moving into large-scale production will be built in-house, rather than deployed using off-the-shelf applications, to reduce cost and increase control

Creating models of Generative Artificial Intelligence (GenAI) internally provides flexibility, control and long-term value that many ready-made tools cannot match. As internal resources grow, Gartner recommends that companies adopt a clear framework for creative decisions versus purchase - This should take into account cost, time to market, available skill sets, integration capabilities, compliance, and risks.

By 2027, companies that prioritize semantics over AI-ready data will increase the accuracy of their GenAI models by up to 80% and reduce costs by up to 60%

Low-quality semantics in GenAI lead to greater hallucinations, more tokens companies that rethink data management to focus on active metadata increase model accuracy and efficiency, have more data ready for AI and they reduce computing costs, according to Gartner, this allows AI agents to operate more effectively and facilitates smarter, faster decision-making across the enterprise.

By 2029, 10% of global boards of directors will use AI guidance to challenge executive decisions that are important to their business

As AI is incorporated into board strategy, the need for a strong data governanceregulatory clarity and reputation management will intensify. Gartner recommends boards set the boundaries of Artificial Intelligence involvement in decision-making and establish clear policies on oversight, accountability and regulatory compliance.This will enable them to use AI as a strategic advisor while maintaining trust and control.

Gartner customers can read more at“Predicts 2025: AI-Powered Analytics Will Revolutionize Decision Making” and “Predicts 2025: CDAOs Must Embrace Their Role in AI or Risk Credibility Loss” Additional information is available in the free Gartner “ webinarThe Gartner Top Data & Analytics Predictions for 2025”.

Ataques DDoS com menos de 5 minutos aumentam quase 40%

E-Commerce Update
-
0
Ataques DDoS com menos de 5 minutos aumentam quase 40%

Os ataques DDoS (Distributed Denial of Service) continuam sendo uma das ameaças mais recorrentes e sofisticadas no universo da cibersegurança. De acordo com o relatório Global DDoS Landscape, da NSFOCUS, do ano passado para cá, houve um aumento expressivo tanto na frequência quanto na complexidade dos ataques.

O material reúne as informações obtidas a partir de um profundo estudo sobre o mercado de cibersegurança, baseado nas tendências de tráfego global e na base de clientes da empresa, e levantou três pontos que chamaram a atenção:

Crescimento de ataques ultracurtos e massivos

Os chamados ataques relâmpago (burst attacks), que duram menos de 5 minutos, cresceram 36,5%. Apesar de breves, eles geraram picos de tráfego extremamente elevados, dificultando a detecção e exigindo respostas automatizadas em tempo real.

Multiplicação de vetores de ataque

Os ataques multivetoriais (multi-vector attacks), que combinam diferentes tipos de técnicas – como inundações UDP, TCP e ataques a camada de aplicação (Layer 7) – representaram mais de 55% dos casos. Isso mostra uma clara intenção de sobrecarregar diferentes pontos da infraestrutura de rede e aplicação simultaneamente.

Crescimento de ataques contra aplicações e APIs

A camada de aplicação e interfaces de programação (APIs) tornaram-se alvos preferenciais. Isso se deve à sua criticidade nos serviços digitais e à dificuldade de distinguir tráfego legítimo do malicioso nesse nível. Em muitos casos, bots avançados simulam o comportamento humano para driblar mecanismos tradicionais de mitigação.

Neste momento, o grande desafio das equipes de cibersegurança é adequar modelos antigos que não funcionam mais. Segundo Raphael Tedesco, diretor de negócios da NSFOCUS, a maioria das organizações ainda depende de soluções pontuais, como firewalls tradicionais ou balanceadores de carga, ineficazes contra ataques distribuídos, multivetoriais e de camada de aplicação. “Além disso, a dependência exclusiva de soluções locais (on-premises) limita a capacidade de resposta contra ataques de grande escala”, ressalta.

Outro ponto crítico é a falsa sensação de segurança. Empresas que não sofreram incidentes recentes tendem a subestimar a sofisticação dos atacantes e a velocidade com que novas ferramentas criminosas são disponibilizadas como serviço, como no modelo DDoS-as-a-Service.

Diante desse cenário, é essencial que as empresas tenham uma abordagem proativa, distribuída e inteligente para a defesa contra DDoS. Algumas recomendações incluem:

  • Mitigação híbrida (cloud + on-premises): Serviços de proteção em nuvem com aplicações locais permitem escalar a resposta conforme o tipo e o volume do ataque.
  • Inspeção inteligente de tráfego: Soluções com análise comportamental e uso de IA ajudam a identificar padrões anômalos e distinguir bots de usuários legítimos.
  • Proteção específica para aplicações e APIs: Firewalls de aplicação web (WAFs), gateways de API e serviços de proteção L7 devem ser integrados ao plano de defesa.
  • Simulações e testes regulares: Testes controlados de resistência são fundamentais para avaliar a eficácia das defesas existentes e preparar a equipe de resposta a incidentes.
  • Monitoramento contínuo e resposta automatizada: A visibilidade em tempo real e a tomada de decisões automatizadas são essenciais para conter ataques curtos e intensos.

Os ataques DDoS deixaram de ser apenas uma tática de desestabilização para se tornarem uma arma estratégica – utilizada por grupos hacktivistas, criminosos financeiros e em campanhas coordenadas de guerra cibernética. “Dessa forma, as empresas que não evoluírem suas defesas continuarão vulneráveis a ataques que, mesmo durando poucos minutos, podem gerar prejuízos financeiros e reputacionais imensos”, finaliza Tedesco.

Inscrições para programa de estágio da LWSA terminam nesta terça (24)

E-Commerce Update
-
0
Inscrições para programa de estágio da LWSA terminam nesta terça (24)

As inscrições para  8° edição do Programa de Estágio deste ano da LWSA terminam nesta terça-feira (24/6). A duração do estágio é de 12 meses, com possibilidade de prorrogação, e a empresa oferece uma trilha personalizada de desenvolvimento para os participantes. Para participar é preciso acessar this link.

Podem participar, estudantes de graduação (bacharelado ou tecnólogo), a partir do 2º semestre, das áreas de Marketing, Administração, Engenharia, Economia, Direito, Ciências da Computação, Ciências Contábeis ou correlatas. É necessário ter disponibilidade para atuar presencialmente ou no modelo híbrido, conforme a definição da unidade contratante. 

A taxa média de efetivação dos estagiários na empresa é de 48,8%, reforçando seu compromisso com a retenção de talentos. “A iniciativa faz parte dos esforços para termos uma LWSA cada vez mais integrada, com um ecossistema forte e com foco no cliente. Por isso, buscamos um pipeline de sucessão de posições de entrada, concentrado em competências técnicas, comportamentais e no desenvolvimento profissional”, afirma Otávio Dantas, VP de Gestão, Estratégia e Pessoas da LWSA.

Entre os benefícios para o estágio estão bolsa-auxílio compatível com o mercado, convênio médico e odontológico, vale-refeição, vale-transporte ou estacionamento gratuito, seguro de vida, day off no mês do aniversário, programa de Qualidade de Vida e Bem-Estar (SeCuida) e cortesias em produtos do ecossistema LWSA.

Infobip lança plataforma de IA agêntica para interação com cliente

E-Commerce Update
-
0
Infobip lança plataforma de IA agêntica para interação com cliente

A Infobip acaba de lançar uma nova ferramenta para transformar a forma como empresas conversam com seus clientes. Chamada de Plataforma de Orquestração de Experiências Conversacionais (CXOP), a solução usa inteligência artificial agêntica para tornar os atendimentos mais rápidos, personalizados e eficientes. Com ela, marcas conseguem automatizar e dinamizar interações em canais como WhatsApp, RCS e chats online, integrando marketing, vendas e suporte em grande escala. A tecnologia permite que agentes virtuais compreendam o contexto das conversas, tomem decisões de forma autônoma e colaborem com equipes humanas quando necessário. O objetivo é melhorar a experiência do cliente, reduzir custos e aumentar a fidelização.

Segundo uma pesquisa global realizada pela CISCO, até 2028 é esperado que 68% de todas as interações de atendimento e suporte ao cliente com fornecedores de tecnologia sejam tratadas por meio da IA agêntica. Em sua essência, o CXOP, que foi desenvolvido com base no Microsoft Azure OpenAI em modelos Foundry, utiliza uma rede de assistentes de IA inteligentes e agênticos que entendem a intenção do usuário e executam fluxos de trabalho sensíveis ao contexto. Esses agentes não apenas respondem, mas orientam, resolvem e agem, criando experiências fluidas e humanas, desde a geração de leads até a retenção. 

A solução foi desenvolvida pelo Hub de IA da Infobip, plataforma global de comunicação em nuvem, marcando um grande avanço ao incorporar nativamente a IA agêntica em todo o conjunto de produtos da empresa, unificando canais, dados e automação em uma única plataforma inteligente. “O CXOP permite às empresas irem além dos fluxos de trabalho estáticos, oferecendo interações inteligentes e empáticas em escala”, diz Ivan Ostojić, Chief Business Officer da Infobip. “É um passo fundamental para construir experiências de cliente com foco em IA que gerem impacto comercial mensurável.”

Com o CXOP, as empresas podem oferecer interações de IA empáticas e orientadas a objetivos específicos em qualquer canal de comunicação. A plataforma também reduz o tempo de resposta e os custos de serviço por meio da automação. Entre os benefícios, estão o aumento de conversões de leads e do desempenho de campanha com a personalização em tempo real, além do suporte a equipes híbridas com intervenção humana em casos complexos, e a iniciação rápida com opções de implantação no code ou full-code.

Os consumidores de hoje esperam interações instantâneas, relevantes e fluidas, independentemente do canal. A CXOP atende a essa demanda unificando mensagens, automação e assistência com tecnologia de IA em uma plataforma única e inteligente que se adapta ao comportamento, sentimento e intenção em tempo real. 

“Usando IA agêntica em vez de automação baseada em regras, o CXOP é uma melhoria para as experiências do cliente”, explica Myladie Stoumbou, Diretora Sênior de Parcerias com ISVs na Microsoft. “Disponível no Microsoft Azure Marketplace, os clientes podem acessar esses produtos certificados e eliminar a complexidade de gerenciar relações individuais com fornecedores”, finaliza.

TikTok Shop arrives at Magis5 platform, which centralizes operations in 12 major marketplaces

E-Commerce Update
-
0
TikTok Shop arrives at Magis5 platform, which centralizes operations in 12 major marketplaces

TikTok Shop, a feature that allows users to sell products on this social network, started operating in Brazil. integration hub to include the platform in the country will be Magis5, which already integrates all the main marketplaces in operation in Brazilian e-commerce.

For Magis5 CEO Claudio Dias, the entry of the TikTok Shop promises to shake up the e-commerce market in Brazil.“O TikTok has 111.3 million users in Brazil, the third largest online presence in the world.They are potential customers of different age groups and consumption profiles platform for e-commerce is gigantic”, he evaluates.

The effectiveness is both in the number of users that can be reverted in online sellers and in the diversity of items to be marketed, says Dias.“The expectation is of great appeal for the commercialization, in the TikTok Shop, of articles from the segments of beauty, personal care and health, fashion and electronics”.

The expert explains that the functionality of TikTok's’s Shop is already available in the United States, the Philippines, Indonesia, Malaysia, United Kingdom, Singapore, Thailand and Vietnam. Recently, it arrived in Mexico. “In all these countries, successfully.In the United States alone, the platform moves US$ 9 billion per year. For Brazil is a chance to potential, and a blue ocean economically”, bet. 

According to recent reports (Statista, eMarketer, 2024), the global social commerce market, the segment in which TikTok Shop is inserted, is expected to move about US$ 1.2 trillion by the end of 2025, driven mainly by platforms such as TikTok, Instagram, Facebook and YouTube.

The platform is expected to move up to R$ 39 billion in Brazil by 2028, representing 5% to 9% of national e-commerce, according to a report by Santander bank.

Magis5 was selected as a strategic partner of TikTok Shop during the planning phase of the platform in Brazil. The agreement, signed under confidentiality, ensured the development of an advanced technical integration even before the official announcement. “This partnership reinforces our role as an essential integration hub for sellers in the growth of their business in the national market”, Dias highlights.

Magis5 unifies 12 marketplaces including newcomer TikTok Shop & O. Sellers into a single integrated platform. Sellers gain agility with automated publishing, real-time inventory control and centralized order management, simplifying once complex and time-consuming operations.

The solution automates accurately. From documents to logistics of stock, everything is managed with customizable rules and integrated analytics.“Result? operating costs, Elimination of manual errors and ability to scale sales with security 5 advantages that explain why the platform moves millions in digital retail”, explains the CEO of Magis5.

Based in Rio Claro (SP) and with national operations, Magis5 started operations in 2018. More than R$ 5 billion have already passed through the marketplaces integration hub, which has transacted more than 50 million orders. The company has a team of more than 100 employees.

Geração Z lidera movimento por maior valorização financeira

E-Commerce Update
-
0
Geração Z lidera movimento por maior valorização financeira

De acordo com pesquisa da Robert Half, consultoria global em soluções de talentos, os profissionais da Geração Z (entre 18 e 27 anos) foram os que mais elevaram suas expectativas salariais no Brasil em comparação com o ano anterior. Para 74% dos empregadores entrevistados, os candidatos dessa faixa etária estão mais exigentes quando o assunto é remuneração.

O estudo ouviu 500 empregadores de diferentes portes, setores e regiões do País, além de 1.000 trabalhadores, igualmente distribuídos entre as quatro gerações analisadas: Baby Boomers (+60 anos), Geração X (44 a 59), Millennials (28 a 43) e Geração Z.

Entre as empresas brasileiras, 41% afirmaram que os profissionais da Geração Z estão “muito mais exigentes” em relação ao salário, índice superior ao observado entre os Millennials (24%), Geração X (18%) e Baby Boomers (9%). Outros 33% consideram que os talentos da Geração Z estão “um pouco mais rigorosos”, ante 47% dos Millennials, 25% da Geração X e 14% dos Baby Boomers. Por outro lado, 41% dos empregadores não percebem mudança no comportamento da Geração X quanto ao tema, e 31% observam os Baby Boomers se tornando menos exigentes.

Em nível global, 37% dos talentos da Geração Z tornaram-se muito mais rigorosos em relação à remuneração. Para os Millennials, esse número é de 22%; para a Geração X, 12%; e para os Baby Boomers, 8%. Além do Brasil, o levantamento abrangeu Bélgica, França, Alemanha, Holanda, Suíça e Reino Unido.

Esse comportamento também se reflete nas expectativas dos próprios profissionais: 39% da Geração Z esperam um aumento salarial nos próximos 12 meses por considerarem ter adquirido novas habilidades ou qualificações. Outros 34% citam a superação de metas de desempenho como justificativa, enquanto 28% mencionam o impacto da inflação no custo de vida e o aumento da carga de trabalho.

“O que vemos é uma geração que valoriza propósito e ambiente de trabalho, mas que também entende o reconhecimento financeiro como parte essencial do pacote”, reflete Amanda Adami, gerente da Robert Half. “As taxas de desemprego seguem em níveis historicamente baixos, o que aumenta a competitividade entre os profissionais e reforça a percepção do próprio valor no mercado”, complementa.

Além do salário, os benefícios corporativos também ganham destaque. Quase três quartos (72%) dos empregadores perceberam aumento nas exigências da Geração Z por esse tipo de contrapartida. O índice é superior ao das demais gerações analisadas, indicando que as expectativas vão além da remuneração direta.

O estudo mostra ainda que os critérios utilizados para justificar um aumento variam entre as gerações. Enquanto os mais jovens priorizam o desenvolvimento de competências e o desempenho, os Baby Boomers são os que mais apontam o aumento do custo de vida como razão para buscar melhores salários. Já os Millennials e os profissionais da Geração X equilibram a valorização de novos aprendizados com o cumprimento de metas.

Para as companhias, o desafio está em compreender essas nuances e oferecer propostas percebidas como atrativas. “O equilíbrio entre reconhecimento financeiro, oportunidades de crescimento e qualidade de vida tende a determinar o sucesso das estratégias de atração e retenção de talentos, agora e no futuro. As lideranças precisam estar atentas a isso para formar equipes de alta performance e sustentáveis no longo prazo”, conclui Amanda.

The risk of falling behind: why subscription consumption is inevitable

Luan Gabellini
-
0
The risk of falling behind: why subscription consumption is inevitable

The streaming model revolutionized the way we consume content, and its impact surpassed screens.What began with music and video has become a new consumption pattern, which today extends to various sectors of the economy. Books, fashion, food, health and even services for pets have been delivered on a recurring basis, by subscription. According to McKinsey, this market grew more than 100% per year between 2011 and 2016 in the United States. In Brazil, a PwC survey points out that predictability and continuous engagement with the customer are the main attractions of this model for companies.

Faced with a scenario in which the cost to win new consumers is increasingly high, the subscription model is no longer a novelty to establish itself as a market requirement. More than a trend, subscription consumption represents a practical and strategic response to contemporary business challenges. Companies that adopt recurring revenue conquer three fundamental pillars for their sustainability: revenue predictability, loyalty and scale potential.

It is a model that allows you to plan for the future more safely, reduce customer turnover and scale operations with more aggressive investments in marketing, technology and innovation. Not for nothing, giants such as Microsoft, Apple and Amazon already concentrate a significant part of their revenues in this format. Still, many traditional companies resist this transformation, which puts them at a competitive disadvantage. The problem is not only to ignore a trend, but to close their eyes to a structural change in consumer behavior.

Consumers today value convenience, personalization and continuous experiences, and expect brands to deliver all of this fluidly. Ignoring this move is a strategic risk. To stay relevant, companies need to leave behind the transactional model, based on one-off purchases, and adopt a relational approach, underpinned by ecosystems of recurring products and services. The key is in customer-centric digital transformation: investing in data, service and personalization. Subscription consumption is not a passing fad, it is the new standard. And brands that do not adapt now run the serious risk of falling behind.

Mondelēz boosts sellers' average ticket to 34% by integrating Yalo into B2B sales via WhatsApp

E-Commerce Update
-
0
Mondelēz boosts sellers' average ticket to 34% by integrating Yalo into B2B sales via WhatsApp

The adoption of new technologies in the retail sector has been increasingly essential to generate value, operational efficiency and market competitiveness in business, such as for consumer goods companies. The theme was discussed by Andres Stella, COO of Yalo and Livia Seabra, Director of E-commerce and Emerging Channels of Mondelez Brazil, in the panel “New Technologies in Value Generation of APAS Show 2025, exploring how artificial intelligence and omnichannel are reshaping the relationship and the way of selling in B2B through the physical sales through WhatsApp 3. 

The advancement of the use of AI agents to automate and customize the buying journey, especially on platforms where small and medium retail is already present, reveals the strategy adopted by Mondelez Brazil, with the aim of leveraging productivity through such a strong and usual resource for the Brazilian population. “A sale on WhatsApp will not replace physical sellers. The trend is to grow, but also make the distributor seller move from order taker to sales leader, boosting their average ticket, looking at execution, categories, disruption, building relationships and analysis of the least sold products for efficient business management. The technology comes to add and strengthen the retailing agents, implementing greater than sales and omnicity. 

This performance is even more expressive with the recent launch of Yalo: the Oris. Presented as the first intelligent sales agent, the technology brings a new type of digital“functionaler” to replicate the best human sellers, operating at scale and based on data. The agent is able to understand voice messages, make strategic recommendations, act proactively and sell in a contextualized, personalized and scalable way on any channel, including voice calls and WhatsApp.In addition to the panel, companies revealed that the digitization of traditional channels has impacted the market in an agile and efficient way, from the large brands of the industry to the small processes of the neighborhood, which have not yet implemented a lack of investment in other tools. 

“With our partnership in Mondelez Brazil, we leverage the company's B2B sales in more than 15% via WhatsApp. I hear a lot that retailers seek to digitize customers, but the truth is that they are already super digitized and the challenge is to find them in the right channels in which they are present and active. With the arrival of new technologies, we do not reduce the workforce, we increase and strengthen it.Where to start?The first step is to live the experience, test, adapt, explore and then implement in a consistent and coherent way with your business, reaching your strategically elaborated goals in the action plan, explains Andres. 

 The launch of Oris reinforces the view that technology acts as an allied, non-substitutive force for sellers.The digital employee has the ability to triple conversion rates compared to traditional e-commerce and increase the average ticket by up to 40%, optimizing the purchase journey of the end customer and enabling human sellers to perform more elaborate, creative and strategic activities. 

“Innovations have come to support us, as well as the integration of sales channels. Of course there are obstacles, but it is facing them that we can evolve, improve processes, increase sales, unite work forces, team people, customers, partners and then, bring the business closer to success in its fullness. Transforming requires attitude, not only openness to the new, but experience in practice the significant advantages of new technologies, can indeed transform an operation”, concludes Andres Stella. 

Carriers face unprecedented wave of internet scams with brand and image use

E-Commerce Update
-
0
Carriers face unprecedented wave of internet scams with brand and image use

Transportadoras ligadas aos e-commerces estão enfrentando uma onda sem precedentes de tentativas de golpes na internet praticadas por cibercriminosos que se apropriam da imagem das empresas para solicitar pagamento indevido de taxas adicionais, realizar vendas inexistentes e direcionar usuários para links inseguros.

Nas ações, os criminosos utilizam e-mails, mensagens de texto via WhatsApp, as redes sociais e sites falsos para enganar consumidores, simulando comunicações oficiais das empresas, inclusive com o uso indevido do logotipo da transportadora.

“Por e-mails ou mensagens de texto que se passam por oficiais, os criminosos praticam o phishing, pedindo para que o usuário faça um download ou acesse um link, para roubar dados ou mesmo fazer com que sejam pagas taxas extras inexistentes relacionadas a entregas de encomendas”, explica Bruno Tortorello, CEO da Jadlog Logística, uma das maiores transportadoras de cargas fracionadas e e-commerce do País.

Em outra modalidade, os cibercriminosos criam anúncios de leilões virtuais de smartphones ou de outros aparelhos eletroeletrônicos a preços acessíveis supostamente promovidos pelas transportadoras em páginas de veículos de imprensa, para dar credibilidade ao golpe.

Ofertas de empregos inexistentes, sites clonados que oferecem supostos serviços da transportadora e falsos contratos enviados via aplicativos de mensagens para agregar frotas são também outras maneiras que os golpistas utilizam para tentar subtrair valores em dinheiro ou roubar dados dos usuários.

“Estelionatários criaram em redes sociais domínios falsos com o nome e logotipo da Jadlog, por exemplo, em golpes mais antigos, para oferecer vagas de trabalho falsas e solicitar pagamentos para que o candidato participe do processo seletivo”, conta Alexandro Strack, Diretor de TI e DPO (Data Protection Officer) da Jadlog.

“Diante das inúmeras práticas fraudulentas, a Jadlog reforça que não solicita pagamentos por WhatsApp, e-mail ou redes sociais, tampouco realiza vendas diretas ou cobra taxas adicionais por canais não oficiais. Além disso, reitera que toda comunicação real da empresa é feita exclusivamente pelos canais institucionais oficiais no website jadlog.com.br, no Instagram @jadlog.oficial, Facebook @jadlogoficial, Linkedin @jadloglogistica. Isso vale para outras transportadoras e diversas empresas do mercado e as pessoas precisam estar alertas para não serem enganadas pelos criminosos, cada vez mais audaciosos”, completa Strack.

Internamente, a empresa está apurando os fatos e as denúncias enviadas por clientes, visando localizar a origem dos golpes e identificação dos fraudadores. A Jadlog notificou a Polícia Civil de São Paulo sobre esses crimes e segue colaborando com as investigações. Paralelamente, tem divulgado alertas de fraude nos canais oficiais com o objetivo de proteger clientes e parceiros.

1...697071...552Página 70 de 552

LATEST ARTICLES

Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable in recent years, driven by a combination of factors such as increased internet penetration, the rise of mobile technology, and a growing middle class with greater purchasing power. However, one of the most exciting developments in this sector is the burgeoning trade relationship between Brazil and Asia, particularly China. **Inclusion: Bridging the Digital Divide** One of the key aspects of this revolution is the inclusion of previously underserved populations into the digital economy. In Brazil, efforts to expand internet access have been crucial. Programs aimed at providing affordable broadband and smartphones to low-income families have helped bridge the digital divide. This has not only empowered individuals but has also opened up new markets for Brazilian e-commerce companies. On the Asian side, particularly in China, the government and private sector have been proactive in ensuring that even rural areas have access to high-speed internet. This has allowed small businesses and farmers to participate in the e-commerce ecosystem, selling their products to a global audience. The result is a more inclusive economy where everyone has the opportunity to benefit from the digital revolution. **Speed: The Backbone of E-commerce** Speed is another critical factor in the Brazil-Asia e-commerce revolution. Consumers today expect fast delivery times, and companies that can meet these expectations are more likely to succeed. In this regard, both Brazil and Asia have made significant investments in logistics and infrastructure. In Brazil, the expansion of logistics networks and the development of efficient delivery systems have been essential. Companies like Mercado Livre and Magazine Luiza have invested heavily in their logistics capabilities to ensure that customers receive their orders quickly. Additionally, the use of technology such as drones and automated warehouses has further enhanced delivery speeds. In Asia, particularly China, the e-commerce giant Alibaba has set the standard for speed and efficiency. With its Cainiao Network, Alibaba has created a sophisticated logistics ecosystem that includes smart warehouses, automated sorting systems, and a vast network of delivery partners. This has allowed Alibaba to offer same-day delivery in many cities, setting a high bar for the industry. **The Brazil-Asia Trade Relationship** The trade relationship between Brazil and Asia, especially China, has been a significant driver of this e-commerce revolution. Brazil’s abundant natural resources and agricultural products are in high demand in Asia, while Asian technology and manufacturing expertise have found a ready market in Brazil. E-commerce platforms have facilitated this trade by providing a seamless way for businesses to connect with international customers. Brazilian companies can now sell their products to Asian consumers with relative ease, thanks to platforms like Alibaba’s AliExpress and Mercado Livre’s global marketplace. Similarly, Asian consumers can access a wide range of Brazilian products, from coffee and meat to fashion and electronics. **Challenges and Opportunities** While the Brazil-Asia e-commerce revolution presents numerous opportunities, it also comes with its set of challenges. One of the main challenges is ensuring that the benefits of this revolution are distributed equitably. There is a risk that only large companies and urban areas will reap the rewards, leaving behind smaller businesses and rural communities. Another challenge is the need for robust cybersecurity measures. As e-commerce grows, so does the risk of cyber attacks and data breaches. Both Brazil and Asia need to invest in cybersecurity infrastructure to protect consumers and businesses from these threats. **Conclusion** The Brazil-Asia e-commerce revolution is a testament to the power of technology and globalization. By focusing on inclusion and speed, both regions are creating a more connected and prosperous world. As this trade relationship continues to grow, it will undoubtedly bring more opportunities and challenges, but the potential benefits for both Brazil and Asia are immense.

Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the specific event name. - "impulsiona vendas online" translates to "drives online sales," capturing the action and impact. - "com alta de 13,94%" translates to "with a 13.94% increase," keeping the numerical value and format consistent. - "revela Getnet" translates to "Getnet reveals," attributing the information to the source.

Digitalization and tokenization mark discussions at StartSe Payment Revolution Day 2025

POPULAR ARTICLES

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.

Contact: contact@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]