Entertainment-focused technology company Zig today announced the launch of the Zig Virtual Card, an innovation aimed at transforming consumption into large events.With an initial investment of R$ 2 million and plans to invest more R$ 3 million over the next 12 months, the company seeks to reduce friction and costs in the purchase flow for event producers.

The Zig Virtual Card combines the convenience and security of major digital wallets such as Apple Pay and Google Wallet with the data intelligence of the cashless system.In addition, the product is aligned with the ESG agenda of Zig, contributing to the reduction of plastic use.

For the end customer, the Zig Virtual Card offers convenience with simplified online top-ups, convenience for payments at events, bars, restaurants and clubs, and savings by eliminating various fees associated with the current cashless journey.

The operation of the Virtual Zig Card is simple: the customer can add credits before leaving home, using the Zig application, or scan a QR Code available at the event, which will direct you to an online recharge page. After confirming the payment, the credits are loaded into the Virtual Card, which is saved in the customer's mobile digital wallet, allowing payments by approximation (NFC).

Event producers of all sizes can offer consumers a faster and safer consumer experience.The Zig Virtual Card is especially attractive for customers with Early Adopters profile.

“With the Zig Virtual Card, event producers can optimize their investment in boxes and preload structures. Customers can create and add balance to their command quickly, with fewer fees and less environmental impact, thanks to the reduction in the use of plastic. In addition, our product has high security standards, using encryption from Google and Apple in transactions carried out by digital wallets, EXPLAINED Nerope Bulgarelli, CEO of Zig.

The new product also offers an in-depth view of consumer behavior, collecting information through simplified user registration, always in compliance with the General Data Protection Law (LGPD). This data intelligence allows you to better understand the customer profile and their purchase journey, creating a new communication channel through push notifications, personalized messages, promotions and offers.

Until 2030, the number of transactions using wallets will increase three times around the world. It is worth mentioning that Brazil is currently the 4° country that most uses digital portfolios”, added Bruno Lindoso, International CEO of Zig.

Virtual cards provide an integrated consumer experience, offering greater security in each transaction, simplifying operations and collecting valuable data on customer profile and behavior. In addition, their adoption improves the quality of service, eliminating the need for trips to charging boxes and allowing customers to enjoy more fun time with fewer interruptions.

TrackingTrade, one of Brazil's largest companies specializing in technological innovation for process simplification, announced the launch of PriceTrack, a new tool that promises to revolutionize price monitoring in the retail sector.

With the rapid advancement of technology and increasing market competitiveness, keeping track of competitors' prices has become essential for developing effective pricing strategies. PriceTrack uses advanced technology to monitor prices in real time, offering large companies a solution to direct their market strategies more accurately and competitively.

Pablo Zapata, CEO of TrackingTrade, emphasizes that PriceTrack is the ideal solution for companies that want to stay on top of their competitors' movements in retail. "Organizations gain a lot of market potential by monitoring other companies. To access data quickly and in an organized manner, they should rely on tools that facilitate the collection of this data," says Zapata.

Importance of Competitor Monitoring

Having the ability to monitor competitors' product prices in real-time allows companies to better define their strategies, based on quickly and automatically accessible market data. "By closely monitoring competitors' prices, retailers can adjust their pricing policies more precisely and competitively, increasing their profit margin," explains Zapata.

This type of monitoring allows companies to understand how the market evaluates their products and prices in relation to competitors, helping to avoid commoditization and maintain a differentiated pricing strategy.

Benefits of Price Monitoring

The main goal of adopting price monitoring strategies is to ensure the effective execution of the commercial policy, guaranteeing credibility with distribution channels and attracting investments in the sell-in process. Furthermore, this practice helps to measure the synergy between distributors and sub-channels, such as physical points of sale and e-commerce.

"Analyzing competitor prices allows companies to identify market opportunities and adjust profit margins more assertively. This is one of the main, if not the main, guiding principles for strategies, enabling companies to understand how consumers react to the strategies adopted," adds Zapata.

Regulation and Compliance

Translate from pt to en: The use of automated tools for price monitoring also helps companies meet regulatory standards related to balanced pricing practices. "PriceTrack helps large industries and retail players stay informed about what the market is offering consumers, impacting competitiveness and ensuring compliance with pricing regulations," Zapata details.

Automated Tools

Advanced tools like PriceTrack are necessary to process large volumes of data from diverse channels, providing a significant competitive advantage. Key benefits include analytical agility, greater accuracy, improved margins, increased sales, and enhanced engagement from distribution channels.

"With the adoption of tools like PriceTrack, retailers maintain a holistic and up-to-date view of the market. The tool ensures that companies can monitor sales data and offers on a smart dashboard, customized according to the company's needs," Zapata concludes.