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AWS Virtual Event delivers critical knowledge and innovations for cloud success

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AWS Virtual Event delivers critical knowledge and innovations for cloud success

AWS is excited to announce the return of AWS Innovate, now with a comprehensive edition titled “Migrate. Modernize. Build” The event, which will take place virtually on October 15 and 16, promises to provide attendees with essential knowledge and the latest innovations to achieve success in the cloud.

What to expect:

Miscellaneous Topics: Participants will be able to immerse themselves in a wide variety of core cloud topics, including migration and modernization, serverless, containers, databases, generative AI, as well as best practices for security and cost optimization.

Extensive Learning: The event offers the opportunity to learn basic concepts, explore real-world applications and discover innovative solutions that can inspire new projects.There will also be demonstrations with experts, allowing participants to bring their ideas to life.

Strategic Insights: Enrollees will have access to specialist knowledge and viable strategies that provide deeper understanding and practical applications.

Don't miss the chance to participate in this must-see event. Sign up now.

Mechanizou Announces Growth of 110% and Expansion to Grande SP and Guarulhos

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Mechanizou Announces Growth of 110% and Expansion to Grande SP and Guarulhos

Mecanizou, a startup that connects machine shops to auto parts suppliers, starts the second half of 2024 with an impressive growth of 110%, surpassing the performance of the previous year.The company plans to double the number of workshops served on its platform by the end of the year, reaching the mark of 5,000 customers.

In May, Mecanizou expanded its operations to new areas of Sao Paulo and the city of Guarulhos, responding to high demand in previously unmet regions. Currently, the startup has more than 300 suppliers and a database of 1 million automotive parts.

“Thanks to our expansion in May, we achieved significant growth in the first half and we expect to end the year with an increase four times greater than that recorded in 2023. This will strengthen our presence in the sector, fostering innovation and improving our operation. Achieving the goal of 5,000 workshops later this year will allow us to increase our visibility and introduce new technologies in new” regions, says Ian Faria, co-founder and CEO of Mecanizou.

Registration on the platform is fast and fully online, offering mechanical benefits such as discounts, several installment options and time optimization.

“With our mechanic-centric approach, we are more than a service platform; we act as an extension of the machine shop, establishing a genuine connection and a shared identity that often surpasses the” business relationships.

With the success of the expansion plan, the next step of Mecanizou is to expand its operations to the ABC region.

Luft Logistics Reinforces Commitment to Sustainable Development Goals and Receives International Certificate

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Luft Logistics Reinforces Commitment to Sustainable Development Goals and Receives International Certificate

Luft Logistics, with 47 service centers spread throughout Brazil, reaffirmed its commitment to the Sustainable Development Goals (SDGs) of the UN Agenda 2030, by receiving the 2030 Today certificate, valid until August 2025. This recognition was granted by the international certifier SGS Sustainability, which validated the mapping of the topics applicable to Luft, as well as the definition of indicators and goals aligned with the SDGs.

The 2030 Today certificate recognizes Luft Logistics' efforts in a number of areas, including poverty eradication, health and well-being, quality education, gender equality, clean water and sanitation, clean and affordable energy, decent work and economic growth, industry, innovation and infrastructure, reducing inequalities, responsible consumption and production, action against global climate change, and peace, justice and effective institutions.

“We will continue to invest in innovative technologies and processes, reaffirming our purpose to combine operational efficiency with the sustainable principles of ESG (Environment, Social and Governance)”, said Rodriane Paiva, Head of ESG at Luft Logistics.

Certification Highlights

In the environmental area, Luft Logistics has been highlighted by the use of clean and renewable energy, as well as innovative projects that aim to reduce emissions, promote the control and treatment of water and effluents, and properly manage their waste, ensuring the correct disposal of the materials generated.

In the social axis, the certifier SGS Sustainability highlighted the company's actions aimed at promoting the health and well-being of employees, training, diversity of benefits, promotion of decent employment, professional and human development, as well as several initiatives involving entities and the community.

In the area of governance, Luft Logistics has been committed to the continuous improvement of processes, controls and external audits, with a strong base in the audit and quality management processes.

Cyberthreats: Data Protection Measures for Companies

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Cyberthreats: Data Protection Measures for Companies

With the advancement of technology, protection against data leaks and sensitive information has become a top priority for businesses.In an ever-changing digital world, lack of knowledge, unpreparedness, lack of adequate security infrastructures and resistance to change can result in cyber attacks that compromise operations and reputation.

Albano Momberg, professor of the Computer Science course at the University Center of Our Lady of Sponsorship (CEUNSP), highlights the need for companies to be proactive and invest in technologies capable of detecting and responding to threats in real time. “Companies need to have a robust information security policy, including data encryption, multifactor authentication, conduct regular audits and, in addition, invest in Artificial Intelligence and machine learning”, says Momberg.

The human factor is also crucial.Momberg emphasizes that investing in constant employee training in good security practices helps reduce vulnerabilities.Education and awareness of safe practices are essential to strengthen defense against cyberthreats.

For smaller companies, which may not have the resources to invest in robust security systems, there are low-cost alternatives such as firewalls, antivirus, and automatic backup tools. Outsourcing cybersecurity services to experts can also be a viable solution.

“It is important that decision makers and digital security officers of companies keep up to date with the latest cybersecurity trends and practices. Attending specialized conferences and forums is crucial to innovate in the protection of” data, adds Momberg.

While digital security technology continues to evolve, challenges grow as cybercriminals improve their techniques.

Brazil Faces Over 3.7 Million Online Fraud Attempts in 2023

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Brazil Faces Over 3.7 Million Online Fraud Attempts in 2023

Brazilian e-commerce has gone through a challenging year in 2023, with more than 3.7 million fraud attempts recorded in a total of 277.4 million online sales requests, according to a report by ClearSale.Fraud attempts accounted for 1.4% of orders, adding up to a total value of R$ 3.5 billion. The average ticket for these frauds was R$ 925.44, double the average value of legitimate orders.

Mobile phones led fraud attempts in Brazil, with 228.1 thousand occurrences, followed by telecommunications (221.6 thousand) and beauty products (208.2 thousand). Other categories affected included sneakers, household goods, sports, furniture, TVs/monitors, refrigerators/freezers and games. Fraud focused on products that were easily resold and high added value, showing that no category is immune.

To combat fraud, companies must adopt internal security policies, training employees in good cybersecurity practices and verifying the authenticity of websites and emails before providing sensitive information. It is essential to use encryption to protect data and invest in anti-fraud solutions and information security tools, such as firewalls, to defend against cyberattacks and reduce financial risks.

Daniel Nascimento, Sales Head of Soluti, emphasizes the need to invest in digital security. “ Companies in Goias and throughout Brazil need to improve their security strategies by investing in employee training and awareness, as well as security tools. Without this, the dispute against attackers is greatly compromised, almost at '00'”, says Nascimento.

Soluti, the leader in the digital certification market in Brazil, offers technological solutions that help companies avoid fraud and ensure the authenticity of transactions. Nascimento highlights the crucial role of digital education in reducing fraud. “It is essential to train the team to be able to identify an attack. A conscious person can prevent the attack and even prevent it from being disseminated, already warning the company's security or IT team.”

Despite the available solutions, small and medium-sized companies face significant challenges when implementing these measures. “The main challenge is that many companies still do not understand the gravity of this scenario and are not prepared to defend themselves. Many managers believe that they will not be targeted because of the size of their companies, which leaves the ̄s guard low and makes them prone to suffer attacks that can cause significant damage”, warns Daniel Nascimento.

The increase in online fraud attempts in Brazil highlights the urgent need for robust digital security measures.With the increasing sophistication of cyberattacks, investing in technology and education is essential to protect companies and ensure consumer confidence in e-commerce.

SW Technology Launches SEOVER: New SEO Tool with AI for E-commerce

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SW Technology Launches SEOVER: New SEO Tool with AI for E-commerce

SW Tecnologia em Marketing de Performance has just announced the official launch of SEOVER, an innovative SEO automation tool designed for e-commerce stores on platforms such as VTEX, Magento, Shopify, Oracle, among others.In order to transform the management and optimization of SEO strategies, SEOVER promises to contribute to the sustainable growth of organic traffic and maximization of conversions.

The e-commerce market has registered an exponential growth in recent years, with a significant increase in online sales and competition among retailers. According to Statista, global e-commerce sales are expected to reach US$ 6.5 trillion by 2024, representing a growing share of total retail sales.In this competitive scenario, SEO (Search Engine Optimization) has become an essential tool to ensure visibility and success in search platforms such as Google and Bing.

In Brazil, where e-commerce represents about 11% of total retail sales, according to data from Ebit/Nielsen, the demand for efficient SEO solutions has grown in parallel. With increasingly demanding consumers and a saturated digital environment, search engine optimization is essential for companies that want to stand out and achieve better traffic and conversion results.

SEOVER is a revolutionary solution that aims to meet this growing demand by offering an automated and scalable approach to SEO optimization.With advanced functionalities, the tool allows the creation of e-commerce store extensions, branching of the inventory of SKUs into specific URLs, generation of different XML file formats of sitemaps, and the implementation of a traceable PWA (Progressive Web App) format.

Designed to overcome the limitations of traditional e-commerce platforms, SEOVER offers significant improvements in traceability in Google Search Console and Bing Webmaster, as well as automating the filling of on-page SEO fields. The tool operates as a subdomain or subdirectory, without consuming APIs of the platforms, ensuring optimized performance and greater stability.

One of the great differentiators of SEOVER is its ability to operate independently of the main infrastructure of the store, ensuring that the navigation environment remains functional even in cases of 500 or 400 errors in the e-commerce platforms.

SEOVER stands out as an essential tool for retailers and SEO professionals looking to optimize their organic performance and ensure greater competitiveness in the market. In addition to accelerating results, the tool also reduces operational costs, allowing internal teams or SEO agencies to manage the optimization process more effectively and with fewer resources.

“We are very excited about the launch of SEOVER. We believe that this tool will redefine how retailers deal with SEO, offering a robust and efficient solution that really makes a difference in organic” performance, says Uafa Ali Smaili, legal head of SW Tecnologia.

SEOVER is already available for implementation, and interested companies can schedule a demo to know all the features and benefits that the tool offers. For more information, visit the official page of SEOVER.

Worldpay Study Highlights Importance of Payments in Gaming and Betting Industry

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Worldpay Study Highlights Importance of Payments in Gaming and Betting Industry

The gaming and betting industry is at the forefront of using payments to improve customer acquisition and loyalty, according to a recent Worldpay study.The report reveals that consumers in this industry increasingly demand payment options, prioritizing speed, security and ease for both deposits and withdrawals.

For gaming and betting operators, payment efficiency can no longer be an afterthought; it should be a constant priority. A strategic approach to payments can become critical to customer retention and growth, as well as optimizing financial results.

Worldpay research indicates that gaming and betting consumers expect seamless and personalized payment experiences.Debit and credit cards still dominate the market, accounting for 35% of transactions in the US, but digital wallets and alternative payment methods such as A2A (Pix in Brazil) are gaining ground.

A2A payments offer significant benefits such as lower transaction costs, near-instant settlement and higher authorization ratios. With 70% of players valuing payout speed and 44% reusing winnings for new bets, the availability of real-time payment systems with instant settlement is attractive to both consumers and operators.

The survey revealed that 27% of players would give up an action if their preferred payment method was not available. This highlights the importance of offering a wide range of payment options.Efficient payments have the power to increase revenue and loyalty, providing a significant competitive advantage for operators who innovate in their payment journeys and gaming experiences.

With regulation of fewer markets and organic growth slowing in regulated markets, competition is fiercer than ever before. Profits are under constant scrutiny from executives, analysts and shareholders, making payment innovation even more crucial.

With the rise of AI in the financial management of companies, decisions about the future of the business have become more agile and secure

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With the rise of AI in the financial management of companies, decisions about the future of the business have become more agile and secure

Financial management plays a key role in ensuring accurate and strategic information for the success of companies.In the current business context, the speed and quality of financial information are crucial to ensure profitability and avoid losses. 

The use of Artificial Intelligence (AI) emerges as a key tool to streamline and improve decision-making processes in the globalized world in which we operate. Companies can now, for example, quickly analyze the best conditions to acquire raw materials in various parts of the world, in order to reduce costs and improve profitability. 

In the financial sphere, AI allows faster and more accurate decision-making, processing high volumes of data efficiently. This is what explains Teresinha Carvalho, master and teacher of the financial Management Course CEUNSP. 

“With the accelerated technological evolution, new opportunities arise daily to improve management and decision processes.Companies that do not adapt to new technologies risk falling behind, losing great opportunities. The integration of technological tools in financial management not only streamlines the delivery of previous results in greater detail, but also provides essential comparative data to guide future” decisions. The professor also points out that reports generated by AI are comprehensive, extending the vision of both the past and the future, benefiting managers and business leaders. 

In addition to facilitating the analysis of large volumes of data, AI also plays an important role in identifying and mitigating investment risks, ensuring safer decisions for both companies and investors”, says the teacher, also warning that challenges and risks should be part of this process, understood as important for us to be safe and confident in their use for growth. 

“We must understand the important moment of change that is occurring, where information is made available faster, and we must adapt to analyze and make faster decisions consistently to take advantage of the speed and quality of what is to come”, concludes. 

ChildFund Brazil participates in the main ESG forum in the South of the country and highlights the importance of social and environmental transformation in companies

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ChildFund Brazil participates in the main ESG forum in the South of the country and highlights the importance of social and environmental transformation in companies

Great leaders and experts gathered to discuss the importance and impacts of environmental, social and governance (ESG) practices on the corporate environment, in the third edition of the ESG Forum, from LIDE Parana, which took place on August 21 in Curitiba (PR). The meeting, which took place at UniCuritiba, aimed to connect and inspire professionals to adopt sustainable and socially responsible practices, bringing a series of lectures, panels and presentations of successful cases of companies and social organizations, such as Renault, Recycle, Engie, Copel, Estre Ambiental, RDP Energia, Friends of Good and ChildFund Brazil.

In the panel on Social Responsibility, Elisabete Waller, president of the Board of Directors of ChildFund Brazil, shared the stage with Luciane Pedro, manager of Corporate Social Responsibility at ENGIE Brazil, and Graziela Pontes, coordinator of Responsibility and Social Impact at the Renault Institute, who shared their main projects, talked about the importance of social partnerships and made a brief presentation about their actions focused on ESG.

“The big challenge for Brazil today is the S, for a very simple reason: we are champions in social inequalities and here [at the event] we saw sectors that are working to break these cycles, and that we can increasingly unite, have more strength, because we must return to society a positive impact, either in the environmental form and in social commitment”, highlights Elisabete.

For the president of the Board of Directors of ChildFund Brazil, the union between companies, society and organizations is fundamental for social and environmental transformation. “We have a social commitment. Society must unite to balance the cycles of inequalities and cause a positive transformation. The more companies engage in this movement, the more strength we will have to make a difference. We have been in Brazil for 58 years and what we most need are partnerships that join us to reach more and more people. If we can impact the 20 million children that exist in Brazil needing to be impacted, this is our dream. And whoever wants to come with us, we are at the disposal, at the disposal, at the disposal, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end, at the end of the end of the end of the end of the end, at the end, at the end, at the end, at the end of the end of the end, at the end, at the end, at the end, at the end of the

Great talks with FAS, Friends of Good and Dengo Chocolates

The ESG Forum also featured three panels with highlights lectures, such as the opening with Virgilio Viana, of the Sustainable Amazon Foundation (FAS), focused on the development of the Amazon territory.Alcione Albanesi, from Friends of Good, presented the social impact of the institution in the Northeast, which serves 150 thousand people and maintains a school with a high performance index in IDEB. In the end, the event was closed by Estevam Sartorelli, of Dengo Chocolates, which addressed the transformation of the country through sustainable business and direct support to farmers.

The meeting was broadcast online and live on the YouTube channel of LIDE Parana. To watch the event and the panels in full, click here.

Etus Launches AI Solution for Posts and Images Creation for Social Networks of SMEs

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Etus Launches AI Solution for Posts and Images Creation for Social Networks of SMEs

Etus, a platform specialized in social network management and member of the LWSA group, has just announced a new and innovative solution based on Artificial Intelligence (AI) for the creation of posts and images. The new functionality, integrated with the Edi co-pilot, promises to revolutionize the online presence of companies, especially Small and Medium Enterprises (SMEs).

Etus AI, which already performs several functions on the platform, now includes image generators from prompts and full posts, with text, image, hashtags and suggestion of best time for posting.“These optimized and automated solutions strengthen the online presence of companies in social networks”, says Livia Lampert, executive manager of Etus and Kinghost.

Key benefits of the new tool include task automation, data analytics, marketing personalization, and creating more effective, targeted campaigns based on real data. Other features include text overlay for pre-publication testing, a calendar of important seasonal dates, and a media library with images and videos.

Available exclusively on the Etus platform, AI integrates with several social networks, including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, YouTube, Pinterest, Tumblr and Threads. To use the tool, simply access the Etus website and hire the service. In creating the posts, the user must provide a detailed description of what they want, choose the size and style, and the AI executes the request.

According to Livia Lampert, the new Edi features meet the growing demand for more elaborate and more comprehensive posts, especially for small and medium-sized entrepreneurs who cannot outsource this type of service. A recent survey of Sebrae (Brazilian Service of Support to Micro and Small Enterprises) shows that SMEs represent 27% of the GDP of the country, which has about 9 million micro and small companies.

“With Edi, we are democratizing access to AI for small entrepreneurs and businesses of all sizes. We offer creative support that assists in the production of end-to-end content, allowing companies to optimize their campaigns, automate processes and leverage the reach and efficiency of their digital strategies, according to their specific needs”, says Livia Lampert.

She adds that the combination of AI and personalization allows the creation of large volumes of content in less time, freeing copywriters and marketers to focus on more strategic tasks, optimizing human and financial resources.“A Edi is intuitive, fully in Portuguese, but comprises multiple languages, adding to the strategies of small entrepreneurs and optimizing their work and that of their employees”, she concludes.

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Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable in recent years, driven by a combination of factors such as increased internet penetration, the rise of mobile technology, and a growing middle class with greater purchasing power. However, one of the most exciting developments in this sector is the burgeoning trade relationship between Brazil and Asia, particularly China. **Inclusion: Bridging the Digital Divide** One of the key aspects of this revolution is the inclusion of previously underserved populations into the digital economy. In Brazil, efforts to expand internet access have been crucial. Programs aimed at providing affordable broadband and smartphones to low-income families have helped bridge the digital divide. This has not only empowered individuals but has also opened up new markets for Brazilian e-commerce companies. On the Asian side, particularly in China, the government and private sector have been proactive in ensuring that even rural areas have access to high-speed internet. This has allowed small businesses and farmers to participate in the e-commerce ecosystem, selling their products to a global audience. The result is a more inclusive economy where everyone has the opportunity to benefit from the digital revolution. **Speed: The Backbone of E-commerce** Speed is another critical factor in the Brazil-Asia e-commerce revolution. Consumers today expect fast delivery times, and companies that can meet these expectations are more likely to succeed. In this regard, both Brazil and Asia have made significant investments in logistics and infrastructure. In Brazil, the expansion of logistics networks and the development of efficient delivery systems have been essential. Companies like Mercado Livre and Magazine Luiza have invested heavily in their logistics capabilities to ensure that customers receive their orders quickly. Additionally, the use of technology such as drones and automated warehouses has further enhanced delivery speeds. In Asia, particularly China, the e-commerce giant Alibaba has set the standard for speed and efficiency. With its Cainiao Network, Alibaba has created a sophisticated logistics ecosystem that includes smart warehouses, automated sorting systems, and a vast network of delivery partners. This has allowed Alibaba to offer same-day delivery in many cities, setting a high bar for the industry. **The Brazil-Asia Trade Relationship** The trade relationship between Brazil and Asia, especially China, has been a significant driver of this e-commerce revolution. Brazil’s abundant natural resources and agricultural products are in high demand in Asia, while Asian technology and manufacturing expertise have found a ready market in Brazil. E-commerce platforms have facilitated this trade by providing a seamless way for businesses to connect with international customers. Brazilian companies can now sell their products to Asian consumers with relative ease, thanks to platforms like Alibaba’s AliExpress and Mercado Livre’s global marketplace. Similarly, Asian consumers can access a wide range of Brazilian products, from coffee and meat to fashion and electronics. **Challenges and Opportunities** While the Brazil-Asia e-commerce revolution presents numerous opportunities, it also comes with its set of challenges. One of the main challenges is ensuring that the benefits of this revolution are distributed equitably. There is a risk that only large companies and urban areas will reap the rewards, leaving behind smaller businesses and rural communities. Another challenge is the need for robust cybersecurity measures. As e-commerce grows, so does the risk of cyber attacks and data breaches. Both Brazil and Asia need to invest in cybersecurity infrastructure to protect consumers and businesses from these threats. **Conclusion** The Brazil-Asia e-commerce revolution is a testament to the power of technology and globalization. By focusing on inclusion and speed, both regions are creating a more connected and prosperous world. As this trade relationship continues to grow, it will undoubtedly bring more opportunities and challenges, but the potential benefits for both Brazil and Asia are immense.

Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the specific event name. - "impulsiona vendas online" translates to "drives online sales," capturing the action and impact. - "com alta de 13,94%" translates to "with a 13.94% increase," keeping the numerical value and format consistent. - "revela Getnet" translates to "Getnet reveals," attributing the information to the source.

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