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HRTech develops people management project for early stage startups

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HRTech develops people management project for early stage startups

At the beginning of every startup, the challenge of maintaining an engaged team without the help of a Human Resources (HR) area is immense for any entrepreneur. Thinking about it, Talent Academy, HRTech specialized in people management and organizational culture, has developed a solution to meet the specific needs and tailored for small businesses.

With a team of human management experts, the company aims to enhance talent development, engagement, recruitment and retention, aligned with the unique demands and challenges faced by early stage companies.

According to Mauricio Betti, CEO and co-founder of Talent Academy, people management is one of the fundamental pillars for the success of startups.“We understand that each startup has its own culture, challenges and goals, which is why we develop tailor-made solutions. Our goal is to support business growth, ensuring that they have the solid foundations necessary to achieve success. All this considering their particularities”.

According to Cortex, in a 2023 report, Brazil has 12,040 startups. Regarding size, 45% are micro, while 24% are small, 20% medium and 11% large. 45% of them have up to 3 employees and those with 4 to 50 employees represent 31%. Already those with 51 to more than 5,000 specialists are only 14% of the market.“The small companies are still significant in the market, with retention, the talent and become the growing, the talent and the competition become the competition CEO.

In addition, HRTech provides an online journey, profile mapping, experience management and organizational culture, promoting the development of socio-emotional skills through workshops, mentoring and other actions that combine theory and practice. “We believe that the personal and professional development of employees is essential for sustainable growth, especially of smaller businesses.Our approach aims to strengthen internal culture, boost performance and maximize the well-being of the team, creating an environment conducive to the expansion of”, he points out Renata Betti, CGO and co-founder of Talent Academy.

Performance evaluation is another key tool offered by Talent Academy, with 360, 180° and 90° models. It allows startups to gain a comprehensive view of the performance of their employees and identify opportunities for improvement. The company also assists in the elaboration of Individual Development Plans (IDPs), accelerating professional growth and improving the skills of employees and managers.

Registration Open for the 18th Entrepreneur Tournament at PUCRS

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Registration Open for the 18th Entrepreneur Tournament at PUCRS

Registration is open for the 18th edition of the Entrepreneurial Tournament, promoted by the Interdisciplinary Entrepreneurship and Innovation Laboratory of PUCRS (Idear). The event, which will be held on August 30 and 31 at Living 360 (Building 15) and the PUCRS Sports Park, offers an excellent opportunity for those who wish to undertake or learn more about the universe of entrepreneurship.

Free and open to the public, interested parties can register until August 28 through the official website of the event.

This year's Entrepreneurial Tournament focuses on the development of projects oriented towards environmental, social and economic sustainability, with the support of qualified mentors from the market.The event methodology will include tools for team building, skills development and creation of impact solutions.

As a free university extension activity, the event is open to both individual participants and groups of up to 12 people, with or without a predefined idea. Registration is individual, even for those who wish to participate in a group, and during the tournament, participants will have the opportunity to find a team to collaborate in the development of their projects.

This year, the challenge proposed to the participants is the creation of “Impeak Impact Solutions for Rio Grande”, focusing on the extraordinary challenges faced by Rio Grande do Sul. Initiatives and projects with a vision of the future will be stimulated for the construction of a new State.With the guidance of qualified mentors, participants will have the opportunity to develop sustainable solutions in the areas of Agribusiness, Health, Education, Tourism, Industry/Retail and Housing.

For more information and registration, please visit the official website of the Entrepreneur Tournament.

3 medidas de segurança para reduzir ameaças cibernéticas

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3 medidas de segurança para reduzir ameaças cibernéticas

As empresas brasileiras seguem expostas a riscos de ataques hackers, com uma crescente nas ocorrências. Segundo o Relatório de Inteligência de Ameaças da Check Point Software, no segundo trimestre deste ano, o país registrou um aumento de 67% nos ataques cibernéticos, totalizando 2.754 casos por semana, em comparação com o mesmo período do ano anterior. O percentual de alta é de 7%, ante o segundo trimestre de 2023, quando o número semanal de ataques às companhias brasileiras foi de 1.645.

No recorte dos últimos seis meses (entre fevereiro e julho deste ano), uma organização no Brasil foi atacada em média 2.615 vezes por semana, contra 1.587 ataques a companhias em todo o mundo.

“Os ataques hackers, associados a outras causas, como problemas de software e hardware, eventuais bugs, entre outros casos, podem ser responsáveis por ocasionar danos como a perda total ou parcial de dados e aplicações, que podem comprometer gravemente o sistema e a continuidade do negócio”, revela Thiago Tanaka, diretor de Cibersegurança da TIVIT, multinacional brasileira que conecta tecnologia para um mundo melhor.

Segundo Tanaka, a melhor alternativa para reduzir as chances de ataques é por meio da adoção de medidas preventivas. Confira 3 dicas a seguir:

  1. Ter um plano de segurança bem estruturado que seja apoiado pela diretoria e o board da companhia. Mesmo que a área de cyber tenha um planejamento robusto, pode não ser o suficiente sem o apoio necessário para implementá-lo.
  1. Estudar e conhecer a infraestrutura por meio de um bom assessment de segurança, que vai apontar todos os pontos de vulnerabilidade, indicar quais ferramentas e software devem ser implementados ou atualizados e possíveis mudanças de processos para tornar o ambiente mais sólido.
  1. Implementar um plano de conscientização para os funcionários, para que eles não caiam em golpes que possam colocar a rede da empresa em risco. Campanhas e mensagens com esse viés precisam ser reforçadas de forma constante para ajudar na sustentação da ideia de vigilância.

“Essas ações, quando bem aplicadas, ajudam a diminuir significativamente as chances de problemas com eventos de ameaça à segurança. Porém, se mesmo assim a organização passar por alguma situação de ataque imprevisto, é recomendável ativar o Plano de Recuperação de Desastres (Disaster Recovery), que se baseia na capacidade de resposta para solucionar problemas que afetem as operações. Esse procedimento permite que a empresa isole o problema, recupere seus ambientes e sistemas e suba os backups de forma mais rápida, podendo assim retomar as atividades o mais rápido possível”, complementa.

Para o diretor de Cibersegurança, embora muitas empresas façam grandes investimentos em estruturas de cybersecurity, é importante entender quais são os reais gaps de tecnologia, além de criar processos e contar com profissionais aptos a lidar com todas as etapas de situações de desastre. “É recomendável evitar gastar de forma desestruturada e não planejada com ferramentas de segurança. A tríade formada por tecnologias, processos e pessoas é fundamental para a efetividade do negócio”, conclui Thiago Tanaka.

Up.p expands executive board and hires CRO

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Up.p expands executive board and hires CRO

Up.p, a fintech specialized in payroll and secured credit, announced the arrival of Luciano Valle as Chief Revenue Officer (CRO). The contracting aims to enhance the growth and expansion strategies of Up.p in Brazil, positioning the company as one of the leaders in the payroll loan market and with guarantee for individuals.

With professional experience of more than 20 years, Valle has had passages by renowned companies such as Santander, BTG Pactual io where he was partner & MELiuz.

He holds a degree in Mechanical Engineering from the Military Institute of Engineering (IME) and an MBA from the Wharton School at the University of Pennsylvania. 

“I am very excited about my arrival at Up.p. The moment is very special, mainly because we are gaining relevance in the Brazilian market and the changes that will come due to the ability to explore new credit products.Up.p is prepared to tread a path of accelerated growth and I hope that this occurs efficiently and scalable.”.

In addition to the arrival of CRO, Up.p recently announced the opening of vacancies the great expansion of the team reflects the moment of growth of fintech, which increased the operation by 5x last year and continues at a fast and promising pace.

Health Plan Fraud Threatens Sector, But Tepmed Technology Delivers Innovative Solution

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Health Plan Fraud Threatens Sector, But Tepmed Technology Delivers Innovative Solution

Fraud in health plans has become a growing concern in the sector, with practices such as reimbursements without disbursement and the “Pix back-to-back” representing significant threats to the sustainability of plans and the quality of services offered to policyholders. According to the National Federation of Supplemental Health (FenaSaude), the annual cost of these frauds can exceed R$ 28 billion, directly harming clinics and offices that operate honestly.

To combat these problems, Tepmed has developed innovative technology that enables the financing of medical procedures, ensuring that patients can access the necessary treatments without compromising their savings. “We are offering people the possibility to finance surgeries, exams and medical care, ensuring that no one needs to postpone or cancel essential treatments due to financial limitations.Health should be a priority and accessible to everyone, as well as the purchase of a car or a”, says Fabio Hagime, CEO and founder of Tepmed.

In addition to making life easier for patients, the Tepmed platform is a reliable and efficient solution for financial management in healthcare. It offers advance receivables, stable cash flow assurance, transparent banking in all processes and strict compliance and security structures, ensuring compliance with current regulations and fraud protection.

Tepmed's goal is to transform financial management in the industry, streamlining processes and ensuring the transparency and security needed for clinics and hospitals to focus on what really matters: the health of their patients. “We understand the processes, risks and challenges faced by the industry, such as late payments, the complexity of collections and the lack of predictability in revenue. Therefore, our mission is to ensure that hospitals and clinics have all the resources necessary to maintain their operations and provide quality service”, explains Hagime.

For more than a year in the market, Tepmed, which is also part of the startup ecosystem of Cubo Itau, is responsible for anticipating medical service receivables with deadlines and rates aligned with the needs of institutions, offering an effective solution to address delays in health plan transfers.

For more information, please visit: www.tepmed.co.uk

More than 60% of Brazilians have already suffered attempted Internet scams, says Koin survey

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More than 60% of Brazilians have already suffered attempted Internet scams, says Koin survey

In a new survey on the scenario of virtual scams and fraud, made by Koin, fintech specialized in Buy Now, Pay Later (BNPL) and in fraud prevention in e-commerce, the numbers show that the vulnerability of consumers is still a threat when buying over the Internet. According to the survey, 62,4% of Brazilians have already suffered some attempt of virtual scam, most of them (41,8%) on shopping sites.

WhatsApp scams are also relevant, and represent 20.6% of attempts, while the Pix scam was mentioned by 18.6% of respondents.Data theft (so-called “phishing” was the threat cited by 13.9% of respondents, while 5.2% of consumers mentioned having experienced attempted password theft.

Money lost

Most victims reported having suffered damage between R$ 500 and R$ 1 thousand (47,6%), with a second significant group losing values in the house of R$ 50 and 100 (19%). Already 15,5% of respondents said they were defrauded in values above R$ 2 thousand; 10,7% lost between R$ 1 thousand and R$ 1,500. Only 7,111111T consumers reported not having suffered financial loss.

Where the scams happen

The survey also showed that the absolute majority (92.3%) of the coup attempts occurred through mobile devices, mainly mobile phones. Another relevant aspect is that 64.3% of the victims did not register a police report after suffering the threat, indicating a possible lack of confidence in solving the problem or lack of knowledge about the importance of this record.

“The numbers of our survey reveal that the issue of fraud and virtual scams is a reality in the lives of Brazilians and that can cause damage to both the consumer and the shopkeeper, who also suffers financial impacts due to virtual crimes,”, highlights Juana Angelim, Chief Operating Officer of Koin. “Therefore, more and more, it is necessary for companies to reinforce their online sales with robust anti-fraud systems” executive.Only in 202023, Koin avoided R$ 240 million in fraud and 120 thousand fraudulent transactions.

The survey considered the experience of 350 consumers from all regions of Brazil in August, with most respondents from the Southeast (43.1%), followed by the Northeast (18.6%). The age group of participants also showed a homogeneous distribution: from 35 to 44 years (27.3%), 45 to 54 years (23.5%) and 55 to 64 years (22.5%).

Average Freight Price Per Kilometer Round Rises to R$ 6.33 in July, Points Edenred Repom

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Average Freight Price Per Kilometer Round Rises to R$ 6.33 in July, Points Edenred Repom

The Edenred Repom Freight Index (IFR) revealed that the average freight price per kilometer traveled reached R$ 6.33 in July, registering an increase of 0.31% compared to June. This increase reflects the update of the minimum freight floors of road freight transport, carried out by the National Agency for Land Transport (ANTT) in mid-July.“The adjustment in the table did not significantly impact the value of freight in July, but a more pronounced influence on prices of August” is expected, says Viniciosandes, Director of Edenredom Repredom.

In addition to the readjustment in the freight table, the price of diesel also contributed to the rise.Data from the Edenred Ticket Log Price Index (IPTL) indicate that the average price of the liter of ordinary diesel reached R$ 6.04 and diesel S-10 to R$ 6.17 in July, both with an increase of 0.33% compared to the first half of the month. Diesel represents about 40% of the freight cost.

Another factor that maintains the upward trend in the freight price is the heating of the construction market. According to the July 2024 report of the economics committee of the Brazilian Chamber of the Construction Industry (CBIC) and the National Industrial Learning Service (SENAI), the demand for transport in the construction segment has increased due to the flow of raw materials. Construction costs have remained high since January 2020, showing increases above the official inflation of the country.

“In addition to the readjustment in the table, the increase in the price of diesel and the high construction costs maintain the upward trend in the freight price, recorded since May of this year, and this trend may continue in the coming months”, concludes Fernandes.

IFR is an index that measures the average freight price and its composition, based on 8 million annual freight and toll voucher transactions administered by Edenred Repom. Edenred Repom, a brand of the Mobility business line of Edenred Brasil, is a leader in the freight and toll voucher payment segment, with 30 years of experience and more than 1 million truck drivers served throughout Brazil.

5 Most common cybersecurity threats for businesses today and how to avoid them

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5 Most common cybersecurity threats for businesses today and how to avoid them

The digital age has transformed the way people live and work, and brought with it a host of innovations and conveniences for everyday life.However, as technology evolves, it has also rapidly advanced the sophistication of digital security threats and the frequency of cyber attacks targeting businesses. 

According to a Check Point Research survey, the number of cyberattacks worldwide increased in the second quarter of 2024.There were 1,636 hacking attacks per week, an increase of 30% compared to the same period in 2023. 

Considering the alarming scenario and aiming to support companies in identifying the main cyber threats of today, Denis Riviello, head of cybersecurity at CG Onea technology company focused on information security, network protection and integrated risk management, it listed the five most common attacks and explains how organizations should act to prevent them.

1. Phishing
Phishing remains at the top of the most common and dangerous forms of cyberattack.The method involves sending fraudulent messages that disguise themselves as legitimate communications, usually via email, to trick the recipient into revealing sensitive information such as passwords and bank details. 

According to the CG One expert, it is important to be suspicious of suspicious links and attachments, as well as unsolicited messages, especially if they are from unknown contacts.“Today, phishings are increasingly elaborate and well done.Very good proposals or requests on behalf of legitimate bodies can be a strategy to attract victims to fake websites where sensitive company data can be stolen”, he warns. 

2. Malware
Malware, or malicious software, is a broad category that includes viruses and other forms of software designed to cause damage to systems, steal data, or compromise the security of organizations.With the sophistication of threats throughout technological advancement, it has become more difficult to detect and neutralize attacks without multifactor investment in cybersecurity. 

For Riviello, it is essential to take preventive measures periodically, including installing antivirus and performing backups regularly.“Tools such as firewalls, antivirus, extensions, among other solutions, act as a fundamental barrier to prevent the infection of companies' systems by malware and other types of” cyber attacks, says the executive. 

3. Ransomware
Ransomware is a specific type of malware that encrypts company files and commonly demands a ransom to unlock them. Attacks of this type can have devastating consequences for companies, paralyzing business operations and causing major financial losses.In recent times, the popularity of the method has increased, with cybercriminals improving their techniques to maximize the impact and increase the chances of getting paid.

For businesses to be protected from a ransomware attack, it is essential to take a multi-faceted approach, which includes implementing robust backup systems and rigorously applying security updates. “In addition, network segmentation and the use of advanced threat detection and response solutions can significantly mitigate risk and limit the impact of a potential” attack, advises the CG One expert.

4. Deep Fakes
Deep fakes are a digital manipulation technique that uses artificial intelligence to create videos, audios and falsified images that look extremely real. The technology is able to replace a person's face in images, modify the voice to imitate someone or even create entire videos of events that never happened. These manipulated contents have often been used to deceive people, spread disinformation and carry out financial fraud in companies around the world. 

The expert is categorical about the need for a solid security policy to ensure the protection of organizations against such a sophisticated modality of cyber attack. “A education and employee awareness are crucial points.It is essential that everyone in the organization knows how to recognize signs of possible deep fakes and know how to react appropriately. Only the combination of technology and human awareness ensures an effective defense against the increasingly sophisticated threats of deep fakes”, he explains.

5. Social Engineering
Social engineering is a manipulation technique that exploits human errors to obtain private information, access or financial advantages from actions that compromise the security of the company. By exploiting the trust, fear or urgency of unsuspecting users, attackers can induce victims to provide sensitive data or conduct fraudulent transactions without any mistrust. This approach is not based only on technology, but mainly on an in-depth understanding of human behavior.

Investing in the awareness of leaders and employees through security training and workshops is the main tool to prevent scams and attacks that use social engineering. However, Riviello points out two practices that can be applied to the daily lives of employees spontaneously: “no way provide personal or corporate information to unexpected requests, even if they seem legitimate. Always confirm the identity of those who are requesting the data, especially if the request is urgent or out of the ordinary”, concludes the cybersecurity expert.

App connects travelers to local residents to exchange experiences

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App connects travelers to local residents to exchange experiences

Brazilian startup Pertalks, which launched an innovative solution to promote face-to-face meetings in hotels, bars, restaurants and cafes, connecting people with shared interests, is now available for download in iOS and Android stores. The platform aims to balance digital communication with authentic and meaningful social interactions, and is available in any city in the world.

Making friends outside the home region can be challenging for many, research from InterNations, the largest exile community in the world, has already revealed that only 57% of foreigners find it easy to build new friendships abroad, while less than 45% claims it has managed to establish ties with local citizens. The purpose of the application is to create a community of travelers and residents who want to connect through common preferences, sharing experiences and practicing languages.

Pertalks works through an on-site check-in, possible thanks to the geolocation of the platform. The user filters his own interests and finds people in the establishment around him, open for interaction, and also offers resources for profiles to schedule meetings in later moments, fostering the possibility of new friendships.

“The idea is to bring people together in meaningful and face-to-face social interactions, based on shared interests, knowledge and desire for interaction.We believe that the best connections happen in person, and our application was developed to facilitate these encounters in a simple and safe way”, he says Luis Quadros, founder and CEO of Pertalks.

Unlike virtual dating and friendship apps, Pertalks focuses on face-to-face meetings in the current place for the exchange of interests and has been selected for several innovation events, among them the Web Summit Rio, considered one of the largest in the segment.

Cria Digital Lança Curso Gratuito para Formar Jovens de Baixa Renda em Influenciadores Digitais

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Cria Digital Lança Curso Gratuito para Formar Jovens de Baixa Renda em Influenciadores Digitais

Em meio ao crescente mercado digital, uma nova iniciativa promete transformar a vida de milhares de jovens brasileiros. O Cria Digital, um curso 100% on-line e gratuito, é oferecido pela ONG JA Rio de Janeiro em parceria com a M2BR Academy e o Canva Brasil. Com uma abordagem prática e inspiradora, o curso oferece 40 mil vagas para jovens de 15 a 29 anos, especialmente aqueles em situação de vulnerabilidade social, que desejam se tornar influenciadores digitais e criadores de conteúdo.

O Cria Digital abrange desde os fundamentos do marketing digital até a produção de conteúdo para redes sociais, incluindo temas como Marketing de Influência, processo criativo, roteiro, gravação e edição de vídeos com o celular. O curso também conta com um módulo exclusivo ministrado pelo Canva Brasil, que ensinará a criar imagens atrativas e montar um media kit de sucesso. Além disso, uma biblioteca no Canva com modelos pré-prontos será disponibilizada.

A iniciativa surge como uma resposta ao difícil cenário do mercado de trabalho juvenil no Brasil. Segundo o IBGE, até o final de 2022, 10,9 milhões de jovens entre 15 e 29 anos não estavam trabalhando nem estudando. Este curso visa oferecer uma oportunidade de inclusão no mercado digital e no empreendedorismo, promovendo a diversidade de pessoas, ideias e vivências.

“O Cria Digital é fruto do nosso desejo de transformar vidas por meio da educação. Queremos que os jovens desenvolvam habilidades que vão além das técnicas, para que possam explorar seu potencial ilimitado e gerar renda”, destaca Rafael Coelho, coordenador de Marketing na JA Rio de Janeiro.

Ricardo Marsili, sócio-fundador da M2BR Academy, acrescenta: “Democratizar o acesso ao Marketing de Influência por meio de um curso gratuito é uma forma de contribuir com a inclusão desses jovens no mercado de trabalho e no mundo do empreendedorismo.”

Participação Especial de Jonathan Azevedo

O ator Jonathan Azevedo, conhecido por sua atuação na série “O Jogo que Mudou a História”, na Globoplay, participa do primeiro módulo do curso, onde compartilha sua trajetória e dá dicas sobre como influenciar outras pessoas com propósito. “Estou honrado com esse convite. Quero que mais jovens tenham as mesmas oportunidades que eu tive. As redes sociais são uma forma de mudar de vida e ocupar novos espaços”, afirma Azevedo.

Outro destaque é o especialista em Finanças Gilvan Bueno, eleito pela Revista Forbes em 2020 como um dos Inovadores Negros na Educação Financeira no Brasil. Ele encerra o curso com uma versão adaptada do programa “Meu Dinheiro, Meu Negócio”.

O curso conta com dez professores, incluindo a pedagoga Michele França, o diretor-executivo da M2BR Academy Ricardo Marsili, e influenciadores digitais como Gabi Almeida e Cesar Antonio. A carga horária total é de 5 horas e 15 minutos, e os participantes que concluírem o curso até 22 de novembro de 2024 concorrerão a 15 cupons do Canva PRO, válidos por seis meses.

For more information and registration, please visit: https://jarj.org.br/criadigital

Service:

  • Course: Cria Digital
  • Conteúdo: Marketing de Influência e Criação de Conteúdo
  • Description: 100% on-line, gratuito e com certificado
  • Vagas disponíveis: 40 mil
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