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EuEntrego lança serviço de lockers inteligentes para o varejo

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EuEntrego lança serviço de lockers inteligentes para o varejo

THE EuEntrego, uma das principais plataformas de logística urbana do Brasil, anuncia o lançamento de seu novo serviço de lockers inteligentes, uma solução inovadora voltada ao varejo, com foco em melhorar a experiência do cliente final. O objetivo é proporcionar mais conveniência, segurança e flexibilidade para pick-ups e devoluções de produtos.

O serviço permite que os consumidores retirem e devolvam seus produtos de maneira prática e ágil, sem a necessidade de interação presencial ou de longas esperas. A opção de pick-up store em pontos estratégicos visa facilitar o dia a dia das pessoas, que poderão escolher o local e o horário mais conveniente para retirar ou devolver suas compras.

Modelo de locação sem CAPEX para o varejo

A grande vantagem para o varejo é o modelo de negócio sem capex. Ou seja, a EuEntrego oferece a instalação e a manutenção dos lockers sem a necessidade de investimento inicial por parte das empresas parceiras, proporcionando uma solução acessível para qualquer negócio que queira agregar valor ao seu serviço de entrega e devolução de produtos.

Lockers inteligentes e seguros

Os lockers da EuEntrego são equipados com tecnologia de ponta para garantir a segurança de todos os pedidos. Cada vez que um produto é depositado no locker, o consumidor recebe uma notificação informando que seu item está disponível para retirada. Da mesma forma, quando o item é coletado, uma nova mensagem é enviada. Todo o processo é criptografado, assegurando que as informações dos usuários e dos pedidos estejam protegidas.

“Com o lançamento do serviço de lockers inteligentes, estamos não apenas proporcionando mais conveniência para o nosso público, mas também oferecendo uma solução eficiente e econômica para o varejo, que poderá operar sem a necessidade de investimentos iniciais”, afirma Vinícius Pessin, CEO e cofundador da EuEntrego.

ABcrypto joins CVM education committee to strengthen cryptoeconomics

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ABcrypto joins CVM education committee to strengthen cryptoeconomics

From this Tuesday, 27, the Brazilian Cryptoeconomics Association (ABcrypto) becomes part of the Education Advisory Committee of the Securities Commission (CVM). The Committee aims to promote and support educational projects that contribute to the improvement of financial education standards of the Brazilian population.  

Bernardo Srur, CEO of ABCripto, points out that the association's entry into the CVM committee is a milestone for the advancement of the sector, to promote financial education actions in the country.“Being part of the CVM Education Advisory Committee reiterates the representativeness of the association for cryptoeconomics in Brazil, and is another step towards having an increasingly modern, robust and organized sector, especially since we will be in relevant discussions alongside large entities that represent essential sectors of our economy”, he points out. 

ABcripto joins the permanent members of the Committee, composed of sectorial entities such as: ABRASCA (Brazilian Association of Open Companies), ANBIMA (Brazilian Association of Financial and Capital Markets Entities), ABVCAP (Brazilian Association of Private Equity and Venture Capital), ANCORD (National Association of Brokers and Distributors of Securities and Securities, Exchange and Markets), APIMEC Brazil (Association of Analysts and Investment Professionals of the Capital Market), B3 (Brazilian Investment Planner, Brazilian Investment Exchange and Planner Institute of Investments). 

“ABCripto's entry into the CVM Education Advisory Committee is another important step towards strengthening financial education actions involving digital literacy and cryptoeconomics. CVM has been seeking actions for more modernization of the securities market and advances in the digital economy, and the edition of this Deliberation reinforces this work”, highlights Nathalie Vidual, Superintendent of Guidance to Investors and Sustainable Finance of the Securities Commission (CVM). 

Partnership history  

In 2023, ABCripto and CVM signed a technical cooperation agreement focusing on the development of financial education, campaigns and educational materials for the population on new financial technologies, in particular decentralized finance (DeFi), as well as topics related to cryptoeconomics, blockchain and digital assets.As part of this agreement, a glossary of terms related to cryptocurrencies and digital assets was launched to expand access to knowledge about the digital economy, to help people in understanding technical terms, favoring dialogue between the different actors of this new ecosystem. 

Control Risks e Google anunciam parceria para treinamentos de segurança cibernética no Brasil

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Control Risks e Google anunciam parceria para treinamentos de segurança cibernética no Brasil

THE Control Risks, consultoria global especializada em gestão de riscos há mais de 30 anos no Brasil, anunciou nesta segunda-feira (26), uma parceria para oferecer sessões de treinamento em segurança de contas para usuários de alto risco no Brasil. O objetivo é aumentar a conscientização e a resiliência contra ameaças cibernéticas. 

O programa se concentrará em públicos que frequentemente lidam com informações sensíveis e são alvos atraentes para cibercriminosos, como instituições governamentais, funcionários públicos e de campanhas eleitorais, políticos, jornalistas, executivos e ONGs, especialmente em um contexto onde o país registrou 60 bilhões de tentativas de ataques cibernéticos no ano passado, segundo dados do FortiGuard Labs, laboratório de inteligência e análise de ameaças. 

O anúncio foi feito na sede do Google, em São Paulo. Na ocasião, a plataforma também apresentou o projeto da reforma do Instituto de Pesquisas Tecnológicas (IPT), que abrigará o novo Centro de Engenharia e contará, ainda, com o primeiro espaço dedicado a tecnologias assistivas na América Latina. 

Durante o evento a Control Risks também apresentou o Programa de Proteção Avançada e o Projeto Shield, duas iniciativas do Google que visam fortalecer a segurança online de indivíduos e organizações.

Lucas Silva, diretor da Control Risks,destacou a importância da parceria: “Nosso objetivo é fornecer treinamento e suporte para que esses grupos mais suscetíveis possam proteger suas contas e informações contra ataques cibernéticos. Acreditamos na importância da educação e conscientização como caminho para fortalecer a segurança digital no Brasil”.

Durante o evento, a diretora de Pesquisa e Parcerias para a América Latina do Google, Luciana Cordeiro, enfatizou a relevância de colaborações com empresas para educar o ecossistema sobre as ferramentas de cibersegurança já disponíveis, além de claro, constante aprimoramento dos mecanismos. “A educação é um método de democratização dessas ferramentas, sobretudo a grupos mais propensos a ataques virtuais”, destacou.

Em 2023, o X-Force viu atacantes investirem cada vez mais em operações para conseguir identidades de usuários, com um aumento de 266% no malware para roubo de informações.Por isso, Silva explica que, neste primeiro momento, o foco do projeto é o programa de proteção avançada focado em campanhas eleitorais. “Nosso objetivo é fornecer às campanhas eleitorais, partidos estaduais e organizações as melhores práticas e ferramentas para proteger suas operações digitais durante e após o período eleitoral no Brasil”.

A Control Risks vai ministrar cursos de treinamentos para utilização de chaves de segurança e treinar os grupos mais vulneráveis para utilizar as ferramentas e recursos de proteção fornecidos pelo Google. “Atualmente o Brasil é o segundo país no mundo com o maior número de ataques hackers e acreditamos na educação e conscientização, especialmente em face dos desafios crescentes no cenário de ameaças cibernéticas, como formas de mudar este cenário”, afirma ele.

Valuation of Altcoins gains strength and generates optimism in the crypto market

Rodrigo Miranda --- Note: The given text is a name, "Rodrigo Miranda," which does not require translation as it is a proper noun.
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Valuation of Altcoins gains strength and generates optimism in the crypto market

In previous weeks, the virtual currency market has shown evident signs of improvement, especially when we talk about altcoins, which are standing out with a significant increase in value. The recent growth seen in secondary currencies to Bitcoin reflects the increase in interest and investor confidence, motivated by a favorable global economic scenario.

Last week, the highlight of the financial market was the appreciation of altcoins, with several cryptocurrencies reaching records and surprising many investors. This scenario reflects the confidence of the market, which is preparing for a period of appreciation, influenced not only by the return of liquidity, but also by expectations of changes in international monetary policies, especially in the United States.

Bitcoin gains reached 10% in percentage terms.This increase in the main cryptocurrency boosted the value of the other altcoins.Cryptocurrencies such as Ethereum (+6%) and Solana (+13.5%) also benefited from this move.In contrast, the ASI Alliance company, which specializes in artificial intelligence and known as FET, had a surprising increase of +60%.

According to Rodrigo Miranda, one of the reasons that can boost the cryptocurrency market, in particular Bitcoin, is a possible decrease in interest rates by the Federal Reserve (FED). According to the finance expert, the prospect that the central bank of the United States can relax its monetary policy due to signs of economic slowdown is creating a favorable environment for assets such as cryptocurrencies. Miranda also highlights that if the FED actually chooses to lower interest rates, this could increase liquidity in the market, bringing benefits to both Bitcoin and other cryptocurrencies.

However, it is important to note that despite the promising scenario, the cryptocurrency market still presents considerable risks.Sudden price movements and the intrinsic volatility of this market require in-depth knowledge to avoid significant losses.Investors, especially the less experienced, need to be aware of the pitfalls and opportunities that arise in this dynamic and complex environment.

For those who wish to take advantage of this new phase of cryptocurrency bull run but still feel insecure or unprepared, the course Crypto Trader Immersion this course is designed to empower both beginners and experienced investors by providing the essential tools and strategies to operate safely and efficiently in the cryptocurrency market.With technical classes, graphical analysis and intensive mindset preparation, students will learn to identify the best opportunities and avoid the most common pitfalls.

In this sense, the University of Bitcoin, UniBtc, is preparing four free and live classes, between September 9th to 12th, where it will address topics from how to make money consistently in the crypto market, to a complete plan to achieve financial freedom as a trader unibtc.com.br.

The new high season of altcoins brings with it great opportunities, but also challenges.With the return of liquidity and the possible reduction of interest by the FED, the cryptocurrency market promises strong emotions in the coming months. Harnessing these opportunities requires not only interest, but also knowledge, and the course Crypto Trader Immersion it can be the necessary differential for those who want to maximize their gains and minimize the risks in this constantly evolving market.

IAB Brasil makes the largest edition of the digital advertising event AdTech & Branding, which will now have two days

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IAB Brasil faz a maior edição do evento de publicidade digital AdTech & Branding, que agora terá dois dias

It is less than a month before one of the most important events of digital advertising in Brazil. The IAB Brazil 'association that aims to promote the sustainable development of digital advertising (ODI has expanded the programming and, for the first time, AdTech & Branding 2024 will be two days long, on September 3 and 4, at Teatro Santander, in Sao Paulo. The meeting is an opportunity to exchange experiences with globally recognized professionals and explore the technologies that are transforming the formats of digital advertising. 

AdTech & Branding 2024 has as its main theme this year the reinforcement of its institutional campaign, launched in June this year “IAB is the home of digital advertising. It arrives more” AND will address issues such as training of professionals who work in digital advertising, ads in the era of streaming, digital advertising and privacy, as well as the challenges and possibilities that artificial intelligence brings to those who work in communication. 

The participation of IAB US CEO David Cohen, presenter Ana Hickmann and influencer Camila Coutinho are confirmed, as well as professionals from companies such as Netflix, Globo, Google, Microsoft, Samsung, Mercado Livre and Kantar Ibope Media, among others. The full schedule of the event can be checked here.

“This event has been consolidated over the years. Distributing the contents for two days, in addition to bringing a larger audience and better accommodate the market as a whole, shows the variety of topics that form the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this point of view brings to the table an immense range of possibilities in emerging topics such as DOOH, CTV, Retail Media, AI and Creator Economy”, says Cristiane Camargo, CEO of IAB Brazil.

Entries can be made here. IAB members are entitled to exclusive discounts by contacting eventos@iabbrasil.org.br.

Adtech will host CMOs meeting created by Cannes Lions and ANA 

Within the program of AdTech & Branding 2024, IAB Brazil will bring to the country, for the first time, one of the most important marketing events in the world. Created six years ago by Cannes Lions and ANA, an association of advertisers from the United States, the The Global CMO Growth Council it brings together the most relevant executives in the area to discuss trends, challenges and opportunities in the marketing sector. In this first edition in Brazil, about 40 professionals were invited to the meeting.The global leader of Cannes Lions, Fiorenza Plinio, and the executive vice president of ANA, Nick Primola, will come to Sao Paulo for the event.


The sponsors of AdTech & Branding 2024 are:

  • Master quota: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads and UOL
  • Gold: Adsmovil, Digital Banking, JCDecaux, Leonardi and Webedia
  • Bronze: Uber Advertising
  • Support: Bloomberg Linea, Doity, Eventials, Kantar Ibope Media and Offerwise


Press accreditation

Communication vehicles can already apply for accreditation for AdTech & Branding 2024 by email accreditation@ovocom.com.br. It is necessary to send name, surname, company, position, area of interest and contact telephone.

Bagy e Amazon anunciam integração nativa para impulsionar e-commerce de pequenos e médios lojistas

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Bagy e Amazon anunciam integração nativa para impulsionar e-commerce de pequenos e médios lojistas

A Bagy, plataforma de lojas virtuais da LWSA, ecossistema de soluções digitais, acaba de anunciar uma integração nativa com a Amazon. O objetivo é ampliar o alcance e potencializar as vendas das Pequenas e Microempresas (PMEs) online que utilizam o site. A integração da plataforma Bagy com a Amazon permitirá aos lojistas a chance de expandir suas vendas com tráfego qualificado e maior visibilidade. A parceria possibilita à Bagy ampliar a base de empreendedores na plataforma e atrair novos parceiros.

“Sabemos que 50% das vendas de todo e-commerce nacional ocorrem nos marketplaces. Em parcerias como essa com a Amazon, na Bagy, nossa expectativa, além de impulsionar as vendas da nossa base de lojistas, é também atrair novos empreendedores online a utilizarem as soluções da nossa plataforma”, afirma Pedro Rabelo, diretor geral da Bagy.

No segundo trimestre deste ano,  o GMV transitado pelo ecossistema da LWSA, ou seja, o GMV de Lojas Próprias e o GMV transacionado em marketplaces, nas operações de ERP e integradores de marketplace atingiu R$ 16,9 bilhões no 2T24, volume 22,5% superior ao 2T23. Esses crescimentos, superiores à média do mercado, são frutos de inúmeras integrações com ferramentas para que os lojistas  possam acelerar suas vendas em seus e-commerces e nos marketplaces. 

A Bagy permite que empreendedores criem e gerenciem seus próprios sites de vendas, integrando-se a canais digitais como WhatsApp e Instagram, além de suportar live commerce. Além disso, oferece uma gama de soluções complementares do ecossistema LWSA, incluindo o sistema de pagamentos Vindi, os serviços de logística e fretes do Melhor Envio, e a gestão e ERP fornecidos pelo Bling.

“Nossas integrações incluem conexões com outros grandes marketplaces, permitindo que as lojas virtuais dos nossos lojistas proporcionem uma experiência de compra cada vez mais completa e satisfatória para seus clientes. Com essas iniciativas, os lojistas realizam todas suas operações na plataforma Bagy, independentemente de qual marketplace a venda é realizada, tornando sua operação mais eficiente”, destaca Rabelo.

Impacto da economia digital no último ano

As integrações feitas pela Bagy seguem para atender a uma demanda do próprio setor, que tem parte das vendas concentradas nesses marketplaces e, além disso, as vendas online vêm crescendo no país. Apenas no primeiro trimestre deste ano, as vendas tiveram incremento de 9,7% em relação a 2023 e alcançaram R$44,2 bilhões, segundo a Associação Brasileira de Comércio Eletrônico (ABComm).

“Os números destacam a importância de garantir um diferencial competitivo, especialmente para pequenos e médios varejistas digitais. A inclusão da funcionalidade de marketplace nas plataformas é uma parte fundamental da estratégia de negócios da LWSA, que tem o segmento de e-commerce como o que mais cresce na empresa”, conclui Rabelo.

The influence of social networks on the marketing strategies of companies

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The influence of social networks on the marketing strategies of companies

Have you ever stopped to consider how social media can influence companies' marketing strategies? In Brazil, where these platforms dominate internet users' attention, this is even more critical. According to data da Semrush, a digital marketing platform specializing in online visibility, Of the 10 most visited websites by Brazilians in June, 4 are social networks. YouTube is in second place, with 3.24 billion monthly visits, followed by Instagram (576M) in fifth, WhatsApp (560M) in sixth, and Facebook (428M) in eighth.It's important to note that these numbers only refer to website visits and do not include app accesses.

According to Erich CasagrandeMarketing Leader for the company in Brazil, This involvement in social networks is changing, including SEO strategy. of the companies. The acronym, which stands for Search Engine Optimization, is basically the set of techniques aimed at optimizing a website so that it appears in the top results of search platforms, such as Google or Bing. “In the past, SEO was seen as something that could run on its own, basically focused on keywords. Now, with this new scenario, a greater connection with the brand and its content is needed, aligning the concepts across all pages where the company is present, so that there is harmony between traffic generation and marketing plans,” he explains.

Sharing content on Instagram, TikTok, YouTube, X (Twitter), or Facebook is a fundamental part of website optimization strategy. This is because these platforms act as a springboard for building a brand's image, as companies and websites with greater authority achieve better results, both in terms of user perception and search engine rankings. "This reputation is built in different ways, whether through quality backlinks from other pages, or through the brand's strength with the highly engaged social media audience. Furthermore, when content is shared by influencers, there's a greater chance of it being seen by more people, increasing the company's relevance," says Casagrande. 

Traffic from social media has also shown a growing impact on search rankings."While social traffic isn't a direct ranking factor, it can increase website engagement, reduce bounce rate, and boost time on site. These user signals are interpreted by search algorithms as indicators of quality and relevance," notes Casagrande. TikTok and Instagram, for example, with their short-form and viral content formats, have the power to drive a large volume of traffic quickly. Popular videos can generate a surge of visits, increasing visibility and potentially boosting search ranking.

Ultimately, an integrated social media and SEO strategy is essential for digital success. "By creating content that is shareable and engaging, companies can increase their brand presence and market relevance," concludes Casagrande.

Havan and Luciano Hang win unprecedented court victory against online scams

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Havan and Luciano Hang win unprecedented court victory against online scams

Havan and businessman Luciano Hang had an important victory in the Santa Catarina Justice against online scams.In an unprecedented decision, the court ordered Meta Platforms, responsible for Instagram, to block all fraudulent paid ads that use the name, image and brand of Havan and Luciano Hang, especially those using artificial intelligence, also known as Deep Fake. The social network has 48 hours to comply with the order.

This decision is a milestone in protecting the rights of the retailer and the entrepreneur, who have long been harmed by digital scams.The judge of the case compared the situation with a television station broadcasting a false advertisement, where someone advertises a product of Havan without any proof of legal authorization.

Havan owner Luciano Hang celebrates the sentence. “We have fought, day after day, against these internet criminals.But unfortunately we end up wiping ice.This victory will not only protect my image and Havan, but also our customers, preventing them from being deceived by online scams and avoiding the financial losses”. 

The lawyer of Havan, Murilo Varasquim, of Leal & Varasquim Advogados, pointed out that, with this decision, Facebook and Instagram will no longer be able to display paid ads involving Havan and Luciano Hang, unless they are officially authorized by the company.If Meta does not comply with the determination, the fine may reach R$ 20 million.

Cash Back in Benefits Clubs can reduce delinquency in companies, states an expert.

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Cash Back in Benefits Clubs can reduce delinquency in companies, states an expert.

The issue of delinquency among Brazilians is an endless debate. According to Serasa, there are currently 72.04 million Brazilians in the country who fail to pay their bills by the due date. These delays occur across various areas, from school tuition and health plans to basic utilities such as water, electricity, gas, soccer club memberships, and professional association fees.

For brands, delinquency, coupled with potential flaws in marketing and communication strategies, can trigger not only financial losses but also damage to reputation and customer relationships.

In this context, many companies are turning to benefit clubs to mitigate these problems. Such programs offer exclusive benefits to customers, ranging from discounts to cashbacks, thereby adding value to the product.

The Brazilian Bar Association – Bahia Section (OAB-BA) is a prime example. The entity invests in a benefit program in partnership with Alloyal, a loyalty tech company from Minas Gerais, which offers a customizable tool for clients.

By offering benefits to its associated lawyers, such as the possibility of paying the annual membership fee using cashbacks earned from purchases, OAB-BA strengthened its bond with its members and reduced delinquency.

Since these statutory bodies involve the payment of an annual fee, OAB-BA leveraged the benefits of its loyalty program and created the possibility of paying the fee through cashbacks obtained from purchases using discount coupons from the application.

The agile implementation resulted in a quick return in terms of cashback, demonstrated the program's effectiveness to the lawyers, and for this, "word of mouth" was essential.

“A benefit club associated with a membership fee contributes to reducing delinquency for two reasons: the cashback can be used to pay the membership fee itself, or, upon perceiving the added value, the customer becomes more loyal and punctual with payments. In the case of OAB-BA, there were even instances where clients paid their annual fees entirely with the cashback received through the app itself,” said Aluísio Cirino, CEO of Alloyal.

The motto is not to let the customer give up.

The global trend points towards increased investment in customer loyalty and retention programs. Companies across various sectors are recognizing the importance of building lasting relationships with their consumers, investing in technologies and strategies focused on loyalty.

In the era of connection and customer experience, brands no longer just want to sell products, but to retain customers through a complete, personalized journey designed to attract and foster loyalty.

According to the Global Customer Loyalty Report 2024 by Antavo, an internationally recognized company in loyalty programs, businesses are increasingly interested in boosting their investments in customer retention compared to acquisition.

Based on Gartner's projections, it is estimated that one in three companies that do not yet have a loyalty program will implement one by 2027. Furthermore, Antavo reports that 9 out of 10 companies with existing programs plan to revamp them within the next three years.

Forrester's research highlights that 59% of global B2C marketing decision-makers planned to increase their spending on loyalty technologies by 2023.

“The fact is, we are in the era of connection. Brands no longer sell just a product, but also an experience. Within this, being present during your customer's important moments is essential for them to become loyal to your brand. These savings are tangible, and loyalty programs also offer cashbacks, which are perceived by customers as benefits,” states Cirino.

Tenable research reveals that only 3% of the vulnerabilities pose significant cybersecurity risk

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Tenable research reveals that only 3% of the vulnerabilities pose significant cybersecurity risk

Tenable®, a vulnerability management company, released the report “The Critical Few: How to Expose and Close the Threats that Matter,” which identifies key exposure points within organizations and shows how to mitigate potential cyber threats that could jeopardize business operations.

Over the past two decades, Tenable has collected and analyzed approximately 50 trillion data points related to over 240,000 vulnerabilities. From this extensive database, the company developed a methodology indicating that only 31.3% of these vulnerabilities frequently result in significant exposure risks.

With cybersecurity teams overwhelmed by large amounts of fragmented threat and vulnerability intelligence data, Tenable conducted this study to help these teams shift to a proactive defense strategy, focused on eliminating the most dangerous threats.

The study calculated the Vulnerability Priority Rating (VPR) model, developed by Tenable to reflect the current threat landscape. VPR values range from 0.1 to 10, with higher values indicating a greater likelihood of exploitation. See table below.

Category VPR could have several meanings depending on the context. Without more information, some possibilities include: * **Video Playback Rate:** Referring to the speed at which video plays. * **Voice Prompt Recording:** Referring to a recording of a voice prompt. * **Vendor Performance Report:** A report evaluating a vendor's performance. * **Virtual Private Router:** A virtual router providing a private connection. * **Visual Precipitation Radar:** A type of radar providing visual precipitation data. To provide the most accurate translation, please provide more context.VPR Scope
Critic9:00 to 10:00
Tall7.0 to 8.9
Medium4.0 to 6.9
Low0.1 to 3.9

Vulnerabilities with a VPR above 9.0 are likely to be exploited if exposed, making them high-priority targets. In contrast, those with VPRs between 7.0 and 8.9 present a moderate risk, while medium and low categories (0.1 to 6.9) are less likely to be exploited.

DateCriticTallMediumLowHigh & Critical %
02/06/2024853,006.627,0094.170,00138.272,003,10%

For example, on June 2, 2024, the study analyzed almost 240,000 vulnerabilities and found that only 3.1% of them — less than 7,500 — were classified as Critical or High.

“Without context, every vulnerability, patch, and update becomes a priority, making it nearly impossible to keep all systems updated,” said Arthur Capella, Country Manager, Tenable Brazil. “It’s essential to implement exposure management to clearly prioritize what truly represents a business risk. All stakeholders must understand these risks and focus on actively preventing those that could lead to exploitation,” he added.

The full report, “The Critical Few: How to Expose and Close the Threats that Matter,” is available. here.

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