With the upcoming American elections, Betfair, one of the largest bookmakers in the world, has seen a significant increase in the volume of bets on its Betfair Exchange platform on the outcome of this crucial political event.To date, the markets related to the American elections at Betfair have already moved more than R$500 million in bets globally. Among Brazilian bettors, approximately R$3 million have been wagered so far.

“While traditional election polls try to predict outcomes from voter voting intent, Betfair numbers bring a different perspective: who bettors believe will win (and not who they would like to win) to the point of betting their own” money, explained Rosiane Siqueira, public relations manager and spokesperson for Betfair.

“With a very high accuracy record, our bettors have hit 22 of the 24 major elections around the world since 2020, including the election of Lula in Brazil in 2022. The last American presidential elections broke records: more than R$7 billion staked worldwide at Betfair. This year's race seems to be no different. With so many twists, it has everything to be another huge event for the history of the” platform, commented the spokesperson.

The 2024 American Elections

Officially, the presidential race began only this year, but in 2023 the dispute was already outlined between Donald Trump and Joe Biden, before the resignation of the current American president. Between July and November 2023, the odds of Trump returning to the presidency fell from 3.75 to 2.37, indicating an increase in his chances to 58%. Biden, who was the favorite at the time of the market opening, saw his chances decrease, with asds ranging from 2.37 to 3.25 (42%).

In December 2023, Trump was declared ineligible by the Colorado Supreme Court.Even so, his favoritism increased to 2.25, while Biden appeared with 3.25. It was only in April 2024 that the odds began to tighten, causing a balance in bets: 2.1 (52%) for Trump and 2.2 (48%) for Biden.

The recent episode in Pennsylvania, when Trump was shot in the ear, left the candidate with his best number in the race for the election: odd of 1.44, which is equivalent to 69% of probability of victory. Biden, at that time, rose from 2.62 to 7.0, 31% of chances.

Trump Against Kamala

A series of changes and twists in the campaign began on July 21, when Joe Biden withdrew from the candidacy, and Kamala Harris, his vice president, took the position of favorite candidate of the Democrats. From January to July, Kamala left 51.0 (2%) to 2.2 (48%), even improving his position compared to Biden after the negative impact of the president in the debate.

By the end of August 2024, Betfair's Trump-Kamala odds are closer than ever: the two candidates today meet in a technical draw, according to platform figures.Both the Republican and Democrat appear with odds of 1.91, suggesting we will have a close presidential race, just as seen in 2020.

Watch the full video posted on Betfair's YouTube Channel, analyzing all the numbers and major events of the Republican-Democratic race within Betfair's Exchange platform.

As elections approach, the odds are expected to continue to vary with each event and statement made in the campaigns. Future debates, the release of new economic data and the developments of legal issues will be crucial to shaping the electoral landscape that will take place on November 5.

Betfair will continue to monitor the odds.Betfair Plantation will provide regular data updates for bettors and those interested in keeping up with the dynamics of the United States presidential elections.GPT-4o

The Board Academy, specialized in training and developing professionals to work on advisory boards, announces significant results.In the first quarter of 2024, it registered a record increase of 288%, consolidating its position towards the goal of exceeding R$ 50 million in revenue by the end of the year and still reaching the net result of R$ 15 million and valuation of R$ 250 million. 

Since its creation in 2015, the company has played a key role in the training of professionals. Of the 3.1 thousand students graduated, 47% are active in the market. The success achieved is not by chance; the institution is dedicated to filling a gap in the sector, enabling advisors and assisting them in the improvement of essential skills in governance, strategy and leadership. 

Next steps 

The planning to achieve significant figures involves the expansion of business parallel to training, certification and immersion programs.The approach includes the expansion of revenues from events and franchises.The idea is to open nine branches in capitals spread throughout Brazil later this year. 

With a substantial financial reserve, the founders also program a series of company acquisitions with useful software to improve business governance management, such as ERPs, payment systems, CRM and customer service software.In addition, they bet on a product called Board 360, in which the team of mentors accompanies students for a year. With its own technology, innovation allows participants to accelerate their arrival to the boards. 

For the second quarter of 2024, the company will face some challenges.Among them is the launch of a plan to stock options for executives, this strategy not only motivates the internal team, but also attracts high-caliber talent, which is critical to the continued success of the organization. 

Innovations that drive growth 

Created by Farias Souza and Eduardo Gomes, both with experience in the executive education, retail and board development sectors, Board Academy stands out precisely for its innovation capacity. In 2023, the company registered growth of more than 320%, a result attributed mainly to the development and certification track.In addition, the realization of face-to-face events, such as Board Day, Board Summit and Board Awards, for more than 1.2 thousand participants, has been a key part of the process.  

These meetings are entirely dedicated to the career of counselor and ideally complement the training programs offered. The strategic vision is clear: to target the more than 70 thousand medium-sized organizations in Brazil that have the appropriate complexity to establish effective advisory councils. 

“As we move forward in 2024, our eyes are firmly set on the future, with ambitious expansion plans and the mission to continue empowering business advisors through high-quality education and constant” innovation, said Farias Souza, CEO of the company. 

US Media, a media solutions hub, projects revenue of R$1.4T170 million in 2024, representing a R$301.3T increase compared to the R$1.4T130 million recorded last year. This performance is double the growth rate of the market in which it operates. The company serves more than 300 companies, encompassing 1,000 brands in Latin America, and has a team of over 100 employees.

With offices in Brazil and 10 other Latin American markets, as well as headquarters in Miami, US Media achieved these results through exclusive partnerships with major media platforms such as Tinder Ads, WeTransfer Advertising, Vevo for Advertisers, TechTarget, Sojern, and Fandom. In addition to publisher partners, the company manages campaigns on more than 20 advertising platforms, including LinkedIn, Amazon Ads, and Apple Search Ads, which recently launched in Brazil.

Founded in 2003, US Media emerged to address the lack of digital media expertise and the opportunities for market diversification. After launching operations in the United States, the company quickly expanded its focus to Brazil and other Latin American countries.

Bruno Almeida, CEO and founder of US Media, explains that the company's goal is to represent major global brands and facilitate the buying and selling of international media, acting as a strategic partner in the innovation of advertising investments. "Our mission is to offer advertising solutions that meet the specific needs of each client, boosting competitiveness, innovation, and performance in campaigns," he states.

Extensive Portfolio

In addition to services focused on exclusive partner platforms and projects for other media tools, US Media also facilitates global campaigns for clients, being responsible for purchasing advertising space in any medium or location in the world.

At its solutions hub, the company relies on the Clearing House, a financial arm responsible for streamlining media buying and selling in Latin American countries. Through this facility, the company resolves formalities involving exchange rates and payment of fees and taxes for formalizing campaigns in different countries. "We facilitate advertising campaigns on platforms with diverse and engaged audiences, offering customized and efficient solutions to maximize the reach of deliveries across borders," adds Almeida.

Business Expansion

In July, US Media is launching a new specialized business unit, US Media Performance, which will bring new growth opportunities and significantly increase client service capabilities. This new unit strengthens the company's market position and opens new avenues for campaigns optimized by business KPIs, such as cost per acquisition (CPA) and repurchase.

For 2024, the company will focus on strengthening key markets such as Brazil, Colombia, and Argentina, as well as structuring new spaces for operations in South American countries such as Chile and Peru. Another area of focus is the acquisition of new partners for its portfolio of exclusive publishers. "Currently, the focus is on continuously improving our media solutions and expanding our operations," states the CEO. "Strengthening our services in Latin America is a fundamental strategic step to continue providing innovative and high-quality solutions," adds Almeida.

After two consecutive periods showing a decrease in the volume of new CNPJs in the first six months of the year (1S22 and 1S23), the country registers growth of 7.1% in this 1st half of 2024 compared to the same previous period (1st half of 2023) Accountingized, the largest accounting office in Brazil, leader in opening companies and managing CNPJs, from the analysis of public data from the Federal Revenue, this increase in the index did not happen since the 1st half of 2021, after the first year of the pandemic, which reached 35,83%. 

In addition, for the fourth consecutive year, Brazil also continues to surpass the mark of 2 million companies opened in the 1st semester 2.151.710 new CNPJs, which represents an increase of 7.1% compared to the same period of 2023. The advancement of Individual Microentrepreneur (MEI) stood at 6.8% (TPS)1,632,739 x 1,528,070) when evaluating one year against another, while non-MEIs had a high of 7.7% (518,971 x 481,644). 

To the executive vice president of operations Accountingized, Guilherme Soares, the current scenario shows the positive context of entrepreneurship with the resumption after the 2022 and 2023 indexes.“A good news is even greater because this is the 1st semester that we identified an increase in both categories MEI and non-MEI (6,8% and 7,7%) after two years without this simultaneous advancement” that it is also two years ago that the sectors of trade, industry and services did not grow the variation of opening together as it was now (1,4TP3,3TP3,3TP).13TP.13.

The data conforms to an sebrae Survey, which revealed that small businesses account for about 95% of all existing companies in the country and are responsible for 30% of the Brazilian Gross Domestic Product (GDP). “Ssmaller companies contribute significantly to both revenue generation and the creation of formal jobs. They are fundamental to the economic strengthening of cities, boosting regional development”, notes the executive.

From January to June, microenterprises (ME) and small businesses (EPP) were responsible for generating six out of 10 new jobs, according to Sebrae, from data obtained through the base in the General Register of Employed and Unemployed (Caged). That is, more than 777.2 thousand new formal jobs were created by small Brazilian businesses. By analyzing only the June picture, more than 201.7 thousand opportunities were opened in the country, with MEs and EPPs responsible for 115.9 thousand formal jobs created by small Brazilian businesses (57, 14.101 jobs.8.101 were jobs.8.1010.8.8.3:10101 jobs.8.8.8.1 were jobs.3.8.101 were jobs.

The economist and doctor in Agribusiness from the Federal University of Rio Grande do Sul, Maria Flavia Tavares, analyzes the scenario. “In Brazil, according to World Bank data, 7.8% of GDP comes from the service sector, 20.2% come from industry and 7.5% come from agriculture. Covid-19 not only caused a devastating number of human losses, but also generated havoc in the economy. This scenario forced many people to seek new sources of income, leading to an increase in the number of entrepreneurs, especially MEIs that contributed to the creation of federal taxes. 

Division by sectors

In 1H24, the relationship of opening companies in the three sectors was as follows:

• Services: 1,417,648 (65,88% of publicly traded companies)
• Trade: 578,923 (26,91% of total open companies)
• Industry: 128,136 (6% of total open companies)

Among the non-MEI companies, the services sector showed the highest percentage increase of 11.4%. In the MEI category, the services sector continued to stand out, with growth of 9.5%.

Magis5 was awarded as one of the technology companies with the highest growth in revenue in the last year.The company, which acts as a hub automating and integrating e-commerces with major players such as Magazine Luiza and Shopee, is listed in the “Exame Business Expansion 2024” ranking, an initiative carried out in partnership with BTG Pactual.

The ranking is a way to recognize companies that stood out for their efficient management, ability to identify opportunities, new strategies and resilience in a challenging year. These factors allowed companies to advance in the market, even in an uncertain scenario, raising their business to a new level. This year, 335 companies from 22 states, representing all regions of Brazil, were highlighted in a list that celebrates entrepreneurship in the country. 

They were selected based on the evolution of Net Operating Revenue (NOR) from one year to the next, being better positioned those with higher growth.For this analysis, the companies sent documents such as the Statement of the Financial Results (DRE) and the financial balance sheet, evaluated by PwC Brazil.

“Esse growth reflects the hard work and dedication of our entire team, as well as the trust of our customers and partners, which only increases our enthusiasm to continue driving the technology sector and reach new heights”, said Claudio Dias, CEO of Magis5.

After this financial analysis, the companies underwent a compliance check, conducted by the BTG, EXAME and PwC teams, which sought to identify potential risks. Companies that were approved in these stages were included in the ranking.