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Average diesel price starts in September still above R$ 6, but with a trend towards stability, points out Edenred Ticket Log

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Average diesel price starts in September still above R$ 6, but with a trend towards stability, points out Edenred Ticket Log

At the end of the first half of September, the average price of the liter of common diesel was found R$ 6.11, with an increase of 0.16%, compared to the accumulated of August, and the diesel S-10 was marketed at the average of R$ 6.17, after a reduction of 0.16%. This is what the most recent analysis of the Edenred Ticket Log (IPTL) Price Index points out, a survey that consolidates the price behavior of transactions at fuel stations, bringing an accurate average.

“The average price of diesel follows above R$ 6 at the beginning of the quarter. This stability trend was identified throughout the country with the price of fuel falling between 0.15% and 0.33% and increasing between 0.17% and 0.34% in the five Brazilian regions”, analyzes Douglas Pina, Director General of Mobility at Edenred Brazil.

Despite registering the most significant increases in the prices of the two types of diesel, from 0.34%, the South Region presented the lowest averages of the whole country for both, with the common type R$ 5.94 and S-10 to R$ 5.99. Already the largest reductions were identified in the Midwest, where the common price fell 0.33% and S-10 0.32%, closing the fortnight R$ 6,13 and R14T, respectively the average RT14T, 160, expressive Region, 16.6. 

Among the states and the Federal District, the largest reductions were registered in Rio Grande do Norte, where the common was 1.92% cheaper and closed the period to R$ 6.13, and S-10 reduced 1.28%, ending the fortnight to R$ 6.17. With the price of the liter to R$ 6.21, Espirito Santo registered the most significant increase for the common diesel, of 0.98%. The largest increase for the type S-10, of 0, of R10,5,9, was identified in R10,10, was identified in R10,1, was identified in R10,10,10,10,10,10, was identified in R10,10,1, was identified in R10,1. 

The most expensive averages for both types were registered in the Amapa fuel pumps, which sold the common R$ 7.39 and S-10 to R$ 7.45. The cheapest common diesel was found in Rio Grande do Norte, the R$ 6.13, and the most economical S-10, in Parana, the R$ 5.96. 

The IPTL is a fuel price index raised based on supplies made in the 21 thousand accredited stations of the Edenred Ticket Log, with a robust structure of data science consolidating the price behavior of transactions at the stations, bringing an accurate average, which has great reliability, because of the amount of vehicles managed by the brand: more than 1 million, with an average of eight transactions per second. Edenred Ticket Log, brand of the Mobility business line of Edenred Brazil, has more than 30 years of experience and adapts to customer needs, offering modern and innovative solutions in order to simplify daily processes. 

Multimillion-dollar billing and growing demand for services make enamelling a safe investment

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Multimillion-dollar billing and growing demand for services make enamelling a safe investment

In recent years, Brazil has witnessed a growth in the beauty sector, especially with the rise of nail polishes. These specialized nail care stores have multiplied at a rapid pace, reflecting an increasing demand for personalized and high quality services. A survey released by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC) proves that manicure and pedicure are among the most promising beauty areas, highlighting the potential of this market. 

With environments developed especially for the service and a wide range of products and techniques, the enamels have won a loyal and diverse audience. For Mauricio Cesar, CEO of Unhas Cariocas, which is consolidated as the largest network of the niche, according to the Brazilian Franchising Association, this expansion of the market is due to factors such as the growing search for practicality in beauty services, the desire for constant news and the influence of social networks in the dissemination of aesthetic trends.

The entrepreneur points out that during the first quarter of 2024, the network mentioned accumulated more than R$ 11.5 million in revenue. In 2023, annual revenues consolidated into R$ 42.4 million, reinforcing the fact that the growth in demand for the service has already been happening and solidifying more and more.

Below, check out the main advantages of investing in nail polish.

Growing demand and promising market

Investing in enamels offers access to a constantly expanding market. With the increase in the appreciation of personal aesthetics and the search for specialized services, they have captured the attention of a diverse audience. This promising scenario opens opportunities for entrepreneurs seeking to excel in a growing niche.

Low operating cost and high profitability

Compared to other developments in the beauty sector, enamels often require a relatively low initial investment.With a simplified structure and specific focus on nail care, operating costs can be controlled efficiently.In addition, the profit margin is attractive due to the high demand for fast and affordable services, combined with the sale of complementary products such as enamels and specific treatments.

Ease of management and operation

Enamels operate with a team specialized in nail care, which simplifies personnel management and optimizes business efficiency. The nature of the services offered allows for an agile and scalable operation, with the possibility of expansion through franchises or additional units. This provides flexibility to adapt to the needs of the local market and increase the presence of the brand strategically.

Adaptation to industry trends and innovations

The beauty market is dynamic, with new trends and technologies appearing regularly. Investing in an enamelling allows you to keep up with these changes and innovations, incorporating new products and techniques according to market demand. The ability to offer updated services and aligned with consumer preferences is essential to maintain relevance and competitiveness in the sector.

Attracting customers through differentiated experiences

Investing in enamelling allows you to create and offer unique experiences to customers. With environments carefully designed to provide comfort, in addition to a variety of personalized services, this type of enterprise manages to attract and retain a diverse clientele. The possibility of offering not only manicure and pedicure services, but also special treatments and thematic events, contributes significantly to differentiate enamelling in the competitive personal care market.

SETCERGS Presents INOVARH Project at CONGREGARH 2024

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SETCERGS Presents INOVARH Project at CONGREGARH 2024

The Union of Freight Transport and Logistics Companies in Rio Grande do Sul (SETCERGS) will be present at CONGREGARH 2024, one of the main events of people management in southern Brazil, which will take place from September 25 to 27 at the Event Center of PUC-RS. The highlight of SETCERGS will be the INOVARH program, which seeks to modernize human resources practices and integrate new technologies, promoting a culture of excellence among professionals in the sector.

With a 9m² booth at the Business Fair, SETCERGS will present INOVARH, which now has a new visual identity. The project is recognized for its innovative approach, offering events, workshops and training aimed at strengthening the competitiveness and sustainability of associated companies.

This year's theme, “Human Galilems, Choices that Transform”, will invite participants to reflect on how strategic choices and innovations can impact management and leadership in organizations.

Entrepreneurship in times of crisis: challenges as stepping stones to success

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Entrepreneurship in times of crisis: challenges as stepping stones to success

“In addition to my experience, history itself shows us that moments of adversity can also be catalysts of innovation and growth”, highlights the multi-businessman and entrepreneur Reginaldo Boeira who, of humble origin and after major falls and the diagnosis of cancer (now in remission) overcame challenges and today is president of KNN Group, holding company that manages more than 20 companies. Among them, Boeira started in Brazil the KNN Idiomas network, which in little more than 10 years already occupies one of the highest positions in the ranking of language franchises in the country and invoicing around R14 billionT1,2.

Turning challenges into opportunities

Reginaldo Boeira, who is also a speaker and helps crowds to “make money and SUCceed” states that crises, however challenging they may be, can be seen as opportunities for reinvention and growth. Some of the most effective strategies to turn challenges into opportunities include:

  • Innovation and adaptation: the crisis requires companies to adapt quickly to new market realities. Innovation in products, services and business models becomes essential to meet the new demands of consumers. Example is KNN Idiomas itself, one of the companies of Reginaldo Boeira, which stood out in the market by the commitment to humanization in learning a second language and a practical and exclusive learning methodology for native speakers in Portuguese.
  • Customer focus: understanding the needs and pains of customers in a time of crisis is fundamental. Companies that can connect with their customers more deeply and offer customized solutions tend to leave strengthened. In the case of Reginaldo Boeira, an example of success was the launch of another of their companies, Boeira Construtora. When realizing a great appreciation of real estate on the coast of Santa Catarina and increasingly high prices, the entrepreneur innovated by bringing high standard ventures, but with values more accessible to those practiced in central areas, in strategic locations and with potential for high profitability to customers.
  • Digitalization of business: the pandemic accelerated the digital transformation in several sectors. Companies that invested in e-commerce, digital marketing and remote collaboration tools were able to maintain their operations and even expand their business. However, when evaluating that social isolation also brought the need for socialization, Reginaldo Boeira brought business models that mix digital with face-to-face, as are the cases of the courses offered by KNN Idiomas. In addition, in the tourism industry, understanding that the pandemic also drove people to invest more in leisure and quality of life, enhanced the services and attractions in Rancho Otto in Serra Catarinense, a high standard. 
  • Cost optimization: in times of crisis, it is essential to optimize costs and increase efficiency. The review of processes and the search for alternative solutions, but that do not interfere with quality can help the company overcome difficult times.
  • Building relationship networks: collaboration with other entrepreneurs, partners and suppliers is another competitive advantage, as Boeira guides. Building a solid network of contacts can open doors to new business opportunities.

Crises, however challenging, can be opportunities for entrepreneurs who are willing to innovate, adapt and build strong relationships.By turning challenges into opportunities, companies can emerge stronger and more resilient”.

Tips for entrepreneurs in times of crisis:

  • Stay informed. Keep up with news about the market, your competitors and industry trends.
  • Be agile. Be prepared to make quick decisions and adapt your plans according to market changes.
  • Invest in your team. Encourage creativity and collaboration among your employees.
  • Do not be afraid to seek help from mentors, consultants, and other companies.
  • A positive attitude is essential to overcome challenges and find new opportunities.

Second day of the Ethos 360° Conference Sao Paulo is highlighted by the participation of Vinicius Marques de Carvalho, minister of the CGU

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Second day of the Ethos 360° Conference Sao Paulo is highlighted by the participation of Vinicius Marques de Carvalho, minister of the CGU

The second and final day of Ethos 360° Sao Paulo Conference, one of the main events ASG (Environmental, Social and Governance & ESG), held this Wednesday (18) and Thursday (19), at the Ibirapuera Biennial Pavilion, in the state capital, presented in his opening panel lecture of the minister of the Comptroller General of the Union (CGU), Vinicius Marques de Carvalhoin participation with Andrea Alvares, Chairman of the Board of Ethos Institute, the minister addressed the role of CGU in promoting integrity and reinforced the importance of companies implementing ethical practices, in addition to detailing the strategies adopted to prevent corruption and recommended actions to align corporate values with standards of integrity.

“THE corruption has come to be treated as an economic problem. At the same time, it was clear that acting only in a punitive way is not enough. However much it is insisted on applying punishments, only 2% or 3% of corruption cases involving companies are identified. It was found that it is necessary to adopt another strategy to disseminate in the corporate culture the expected integrity standards.” The minister also highlighted the success of the Pro-Ethics Seal, a partnership between CGU and the Ethos Institute, which aims to recognize and highlight companies that adopt integrity, ethics and transparency practices in their operations.

Combating Inequalities

Following, Lais Abramo, National Secretary of Care and Family Policy, participated in the panel National Care Policy as a tool to combat inequalities and addressed the barriers faced by women to access and remain in the labor market and highlighted the importance of the National Care Policy, a priority agenda of the Ministry of Development and Social Assistance, Family and Hunger Combat (MDS).

Abramo explained that “the theme of care has always been present in the lives of all people, especially women, but this subject only became a public agenda a year ago, when two secretariats were created to address this issue” She pointed out that “often women are unable to enter the labor market because of their responsibilities with the home and family”.

The panel Responsible use of AI and combating inequalities it sought to reflect on how artificial intelligence can be used ethically and responsibly to promote inclusion and reduce inequalities. The debate was attended by Clarice Tavares, Human Rights Coordinator of InternetLab, who said that the algorithm still reinforces gender discrimination. “Just look who is the singer of the first song of most playlists: a man. And the posts of the LGBT population are less propagated for bringing words considered toxic by the standards of algorithms. More diversity is needed in the development of technology.To avoid and mitigate these biases, we need to invest in people training and technology to change this pattern”, he completed.

Viviane Lisboa, coordinator of the Data Analytics Center at Prodam, recalled that “AI regulation is important to achieve data protection, transparency, security (with ethical use) and accountability of actors” And Rafael Miranda, professor and co-director of the Jean Monet Center of Excellence on Business and Human Rights at FECAP, who completed the panel, concluded: “The advancement of AI can be used for the promotion of human rights and the promotion of equality. It is fundamental to think of collaborative, multi-stakeholder solutions”.

Climate change

The panel COP30 and Climate Adaptation Plan: The role of companies in reducing climate vulnerability in Brazil he discussed the opportunity that Brazil has from the event to reaffirm its leadership in environmental preservation and coping with the impacts of climate change, as well as leading by example.

Inamara Melo, general coordinator of Climate Change Adaptation at the Ministry of the Environment, pointed out that “the Climate Plan is a relevant effort by the government to consolidate climate actions, but it needs the engagement of all. The fight against climate change is a sectoral and multilevel agenda, which needs a sectoral pact with many actors, including governments, companies and civil society”. The panel also had the participation of Priscila Matta, senior Sustainability Manager at Natura, and Felipe Saboya, deputy director of the Ethos Institute and mediator of the debate.

Business integrity

The panel The Brazilian Business Sector and the Advancement of Business Integrity: Challenges and Perspectives, offered by Ype, discussed the advancement of business integrity in Brazil, analyzing how companies have faced challenges related to transparency, ethics and responsibility. Cristine Kohler Ganzenmuller, Director of Private Integrity at CGU, reinforced that “there are many challenges faced, because the theme of integrity is constantly evolving. A very significant advance is the inclusion of the Human Rights agenda in the agenda of Integrity.The Anti-Corruption Law and the Bidding Law are other extremely important advances”.

Pedro Rubio, Legal Director, Compliance, Institutional Relations and External Communication at Ype, pointed out that “ethical conduct is fundamental, however, there is a long way for companies. It is important to note that, yes, it is possible to act ethically and achieve the expected business results. It is necessary to end the myth that privately held companies cannot advance this agenda“. The panel also had the participation of Valeria Cafe, director general of IBGC, and Caio Magri, director-president of the Ethos Institute, as mediator.

THE Crisis capitalism and the need for a new economic paradigm it was the subject of a panel that addressed how recent corporate governance scandals highlighted the structural flaws of a capitalism focused on profit at any cost, raising questions about the sustainability of this economic model. Joao Paulo Pacifico, CEO of Grupo Gaia, explained that profit at any cost is a practice that persists to this day, but has already proven to be unsustainable. “Companies need to take into account impact investing, which takes into account not only financial return but also social and environmental return” - SOLon Neto, co-founder and director of news and audience of Alma Preta, reinforced that this behavior is seen even in the daily news. “Falta diversity even in the news. The different vehicles always report with the same bias, for the same people”.

The debate also included the participation of Adila Nascimento, manager of Finance and Strategic Operations at System B Brazil, and the mediation of Andrea Alvares, president of the Board of the Ethos Institute.

Deconstructing racism in language

The panel Glossary in reverse: deconstructing racism in language it presented a proposal for the deconstruction of racist structural terms, developed by Black Counselors of the Council for Social and Sustainable Economic Development (CDESS/SRI/PR) and by researchers from the Audre Lorde Activist Research Group and the Activist Collective of Psychoanalyst Activists in Psychoanalysis, Education and Culture.

Monica Veloso, vice president of the Osasco Metalworkers Union, stressed the importance of defining what racism is and where harassment begins. “The workspace also builds discriminatory languages and they can become micro-aggressions”. She reported the development work with companies to create processes to change this type of relationship. “Racism is a violation of Human Rights and companies need it act”, he reinforced.

Rosangela Hilario, permanent teacher of the Academic Master in Education/UNIR, recalled that the Brazilian language is extremely rich and does not need racist words. “A change has to start at school, with the belonging of black students and in the treatment of teachers. We have to deconstruct structural terms of racism as a presupposition of access to citizenship indeed”the panel also had the participation of Alcieli dos Santos, trainer and director of Education at the Iungo Institute, who explained that the glossary will be presented on several fronts “to serve as a strategic tool in combating the structural terms that consolidate naturalized racism”. 

Food insecurity and fighting hunger

The “ panelFood Insecurity and Fighting Hunger”, promoted by Assai, addressed the multiple dimensions of food insecurity in the country. Kiko Afonso, CEO of Citizenship Action, recalled that it is necessary to dialogue with the various stakeholders so that Brazil leaves the UN hunger map and arrives in 2030 as a country with zero hunger. “For the vast majority of companies, the fight against hunger (SDG 2) is not materiality in the GRI reports. Therefore, investments come from Marketing and not from ESG, with lower values”, he said.

Fabio Lavezo, manager of Sustainability and Social Investment at Assai, recalled that companies have a role to play in this agenda to combat hunger. “The pandemic was a time of much reflection and learning and ways to address solutions”, he further explained that food redistribution is the most obstacle in combating hunger, as currently less than 10% of the unconsumed food is donated in the country. “We have a regulatory barrier over the accountability of food produced and donated”, said Lavezzo.The mediation of the panel was done by Glaucia Oliveira, leader of Management and People and Organizational Development of the Ethos Institute.

Also, highlight for the panels Corporate Volunteering: Strengthening Organizational Culture and Generating Strategic Social Impact, organized by Raizen Diversity, equity and inclusion (The role of business for a more equitable society, offered by Novelis, and Sustainable Finance & Business Opportunities and Financing, conducted by Banco do Brasil.

Sponsors: Diamond Sponsorship: Raizen and Novelis | Silver Sponsorship: Bank of Brazil and Federal Government | Bronze Sponsorship: ArcelorMittal, Assai, Caixa, Energy Cup, Gerdau, Ype | Support | Abvtex, CropLife, EuReciclo, Facility Doc, Globo, Itau, Klabin, Safe Harbor, Educare Network, Rumo, SmartCafe | Institutional Partnership Alcoa, Hydro, Natura, PwC, Sebrae and Shell.v

Businessman Gabriel Khawali launches book “A Vida is a” Review and enters the list of best sellers in the country

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Businessman Gabriel Khawali launches book “A Vida is a” Review and enters the list of best sellers in the country

The entrepreneur Gabriel Khawali, recognized for his ability to turn relaxed moments into business opportunities, he launches his first book, which “A Life is a Review“published by Editora Gente, the book offers an innovative vision on how to build meaningful relationships and transform networking into a powerful tool for professional and personal success.

In “A Vida is a” Review, Gabriel Khawali shares his personal and professional journey since the founding of “Gab” review, passing through the strategies that helped him stand out in the business world, and the expansion of the brand with the Review Group and the community.“I believe that the most unpretentious moments can give rise to deep and lasting relationships. This book is an extension of this philosophy, showing how to turn informal meetings into valuable connections”, explains Khawali.

The book features a foreword by Augusto Lins, co-founder of Stone Payments, and episodes involving illustrious figures such as Eduardo Picarelli, marketing director at Heineken, and Rodolfo Medina, executive president of the Dreamers Group and responsible for Rock in Rio and The Town.

The work, in its pre-release, already occupies the second position in the list “Mais Vendidos” of PublishNews and VEJA. “ magazine, I am addressing several fundamental themes for those who want to improve their networking skills and develop value relationships.”, he mentions.

Among the topics covered, the book cites the Importance of Quality Networking, Creation of a Collaborative Ecosystem, Transformation of Relaxed Moments into Opportunities and Real and Inspiring Stories. 

Gabriel emphasizes that the quality of relationships is more important than the number of contacts.“Having a full-names agenda does not mean having good networking.The real value is in the depth and significance of these” connections, he says.

In addition, Khawali further details in his work how to build and participate in an ecosystem that promotes joint growth and the exchange of experiences.“A collaborative environment is essential for business success.The union of different perspectives and skills creates incredible opportunities”, he says.

The work is enriched with real stories of meetings promoted by the “Resenha do Gab”, which resulted in profitable and lasting business. “I share my experiences to inspire and show that it is possible to create opportunities for success from light and pleasant moments”, he comments.

Gabriel shows how informal meetings can be as or more effective than formal meetings, especially when the audience of these meetings is formed by great leaders. “Learns as if in a chat, however, with great entrepreneurs and also leaders of large companies like Heineken, Nestle, Farfetch, Nespresso, among others. (..) I never had to wear a suit to be respected. Business can be closed at a relaxed dinner or during a game of tennis”, concludes. 

“A Vida is a” Review is an indispensable read for those who want to improve their networking skills and turn informal meetings into valuable opportunities. The work already occupies the second position in the list “Mais Vendidos” of PublishNews and VEJA magazine. For more information about the book, the Click here.

Normalizing Pix leaks reduces surveillance against data owners

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Normalizing Pix leaks reduces surveillance against data owners

The Central Bank of Brazil reported yesterday (19) the occurrence of another security incident with personal data linked to Pix keys. This time, the exposed information was under the custody and responsibility of SHPP Brazil Payment Institution and Payment Services LTDA, Shopee. As in other of the 14 times in which similar cases were reported by the agency, the news came accompanied by an attempt to reassure the fact that the data in question did not bring harm to consumers since they are not related to processes that affect the movement of money. Despite this, experts warn that this type of approach may lead to a decrease in the understanding of the severity of the subject and allow future use of these scams.

DeServ Academy partner Bruna Fabiane da Silva, elected one of the 50 Best Women in Cyber Security in the Americas by WOMCY (LATAM Women in Cybersecurity, says that even the information exposed is only of a cadastral nature, such as name, CPF, relationship institution, agency, number and account type, people who have had this data leaked need to be aware because they may be victims of scams such as phishing and others that use social engineering. It is important to consider that this is an important breach of the confidentiality of information that is the security of the” data, she comments.

According to her, these cases usually happen because of failures in the practices of privacy by design and privacy by default, which are even requirements of data privacy laws.When this incident happens we have a data breach that affects the rights guaranteed by the LGPD.

“Logo in September, when the LGPD completes 4 years, this type of situation needs to serve as a lesson learned in the sense that all companies need to have strategies to mitigate risk of data leakage. The LGPD goes beyond the aspects of information security and legal. When seeking a procedure within personal data organizations it is important to consider information security as a way of planning any project or service. Because throughout the life cycle of this information the protections must accompany until the destruction of data that also needs to be secure”, he says.

According to her, to avoid the occurrence of punctual failures in systems it is essential to observe the entire development of applications and systems from the programming and testing phase to when it goes to production. This monitoring is required precisely to prevent possible problems and failures before they even happen.

The specialist guides all companies that deal with personal data and develop processes of continuous improvement covering both the legal aspect and the information security. During all stages of data processing, it is essential to seek an immediate adaptation to the LGPD. The legislation itself requires that a report of impact on data protection is made and the company needs to structure itself so that it has these processes well underway to be able to manage possible risks”, he says.

Newsletters minimize dependence on social networks, according to expert

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Newsletters minimize dependence on social networks, according to expert

The volatility of social networks has attracted the attention of companies and content creators on the importance of diversifying communication channels. With the constant changes in the algorithms and policies of platforms, the delivery of content on social networks has become increasingly challenging. According to data from Hootsuite, in 2024, the average organic reach on social networks is only 5%, pressuring brands to rely on paid advertising to ensure visibility.

In this scenario, the use of newsletters has been consolidated as an effective alternative to minimize the dependence on networks. By building a direct and segmented subscriber base, companies and content creators can maintain control over the distribution of their messages, without being at the mercy of the volatility of algorithms, providing greater control, stability and opportunities for direct monetization.

According to Fabio Soma Jr, an innovation specialist and creator of the M.A.G.O Method, which helps entrepreneurs and content creators succeed with their newsletters, building their own communication channel offers greater predictability and security for brands. “The power of newsletters is in the ability to create a more genuine connection with the public, sending relevant and timely content directly to the inbox. This strengthens trust, facilitates the creation of a lasting bond and reduces the dependence on large” platforms, he explains.

Greater control over content and audience

One of the biggest benefits is the proximity they offer in the relationship with the audience, allowing a more direct and personalized communication. For the specialist, the customization of the content is one of the main advantages.“Firing tools allow creators to segment their subscriber lists, sending messages adapted to the preferences and behaviors of each” group, he points out. 

This level of individualization is more difficult to achieve on social networks, where content is delivered in a generalized or dispersed way, even when paid and segmented.“With newsletters, you have full control over the content, format and frequency with which you interact with your audience, which tends to become increasingly engaged, which increases the chances of retention and conversion”, says Soma.

Direct relationship and independence

Social networks have strict policies on how companies can communicate, especially in paid content. On the other hand, newsletters ensure that companies not only have direct access to the public, but also relevant data to measure engagement and adjust their strategies. Dynamic tools that allow the creation of targeted email lists and the automation of submissions such as Substack, Beehiiv and ConvertKit, for example 0 have been essential for this transition of companies and content creators seeking more independence.

According to Soma, this autonomy and stability are fundamental to long-term growth and success. “Creators and content marketing teams need to build a solid base of contacts, creating a direct relationship with your audience. This not only minimizes the risks of relying solely on social networks, but also opens up new opportunities for monetization and loyalty.No matter what happens on social networks, you will always have your emailING”, he says.

A growing trend in digital marketing

A Litmus study revealed that the average return on investment (ROI) of email marketing campaigns is 36:1, surpassing platforms such as Facebook and Instagram.In addition, email is considered a more reliable channel by 72% of consumers, according to research by the Data & Marketing Association, reinforcing the effectiveness of this strategy.

Thus, by developing smart email marketing strategies, companies will be better positioned to face the uncertainties of networks and continue building a solid relationship with their customers.“The future of content marketing lies in independence and control. Those who invest in their own channels, such as newsletters, will be ahead in the race for attention and loyalty from consumers”, concludes Soma.

5 Most common mistakes in the customer journey and how to overcome them

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5 Most common mistakes in the customer journey and how to overcome them

When it comes to customer experience, it is important to keep an eye on trends. But not only. It parallels the need to understand if the consumer is having the best possible experience, which may not be a reality even if your company is in tune with the market and has all the news at hand.

To support brands in this task, Zenvia & DME empowers companies to create personal, engaging and fluid experiences throughout the customer journey & & OME mapped out the five most common mistakes when setting journeys for consumers and possible solutions:

1. Making unilateral decisions

We are all customers, but this is not a condition to know what each one wants in their journey with brands. After all, tastes, preferences and worldviews are different. So, use data to understand the best journey for each of your consumers (from the first contact with the company). Be careful about where communication begins, how purchases are made, what the main questions that come to your service. Data is fundamental to understand the profiles of people who come to you.

2. Multiple points of contact

Simplifying is the golden rule, since no one likes to go a long way (even more when it is virtual) to get to what you want, whether it is a product or an answer. Leave the contact points strictly necessary to the journey of your customers. And this, from the beginning of the journey. For example, how will the person get to you?Your website has the information that your consumers are looking for, the way they tend to seek?The form of contact is clear and easy?The communication channels are integrated?

3. Lack of uniformity in experience

It may happen that the customer has had an excellent experience in the purchase but, if you need to make an exchange of the item, for example, faces comings and goings until the problem is solved. And then the friction is already established. Only in the relationship with the consumer, the less friction, the better. That is, even if there are points of improvement in the journey, having the team trained and willing to always put the customer at the center makes all the difference. And here is a disclaimer: data security is important at all stages of the journey!

4. Apply trends because they are in hype

The subject of the moment is artificial intelligence. Does it apply to your company? Probably yes, but it is always necessary to evaluate whether technology will really make a difference in your customer's journey.For this, you need to go back a few houses in this game of life and evaluate: does your company put the customer at the center of decision making? Does it use customization to offer the expected experience or better?Use automation to reduce bureaucracies and make processes more productive? At these points, technologies can help, and a lot.

5. Not listening to the customer

The customer journey is not watertight.It needs a constant look, both to include opportunities and resources that are valid for each person, individually, and to remove technologies, steps and processes that no longer make sense. For this, it is worth having a well-trained, empathetic and resolute customer success team, as well as the integration of Marketing with the Commercial and Product areas so that the comments captured in the SAC of social networks serve to improve the stages of attraction, conversion, service and after-sales so that the experiences are fluid, engaging and personal, as they should be.

Noodle, a credit fintech for the '0creator economy’, is the bet of QED Investors ' 'UNicorn Investor's such as Nubank and Fifth Floor

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Noodle, a credit fintech for the '0creator economy’, is the bet of QED Investors ' 'UNicorn Investor's such as Nubank and Fifth Floor

THE Noodlefintech, which acts as a financial platform for the creative economy, received a contribution seeded of R$ 5 million with participation of QED Investors ^^^^American fund that has invested in unicorns such as Nubank, Loft, Fifth Floor and Creditas.

Noodle, which has the credit offer as its flagship, has structured itself as a hub of financial solutions for the creative economy (including digital creators, artists, labels, influencers, producers, events, among others. The startup, founded in 2020, has already impacted more than 50 thousand creators. 

In addition, fintech has big names in the industry as customers: Kondzilla, PineappleStorm and BR Media Group.In all, Noodle has already made R$ 300 million in payments to creators and has already invested more than R$ 20 million in projects.

Among the innovations Noodle has brought to market is simplification and reliability for creators and industry projects to obtain funding. This includes credit for artists, labels, influencers and other players in the entertainment industry, with products that maintain a default close to 0% thanks to the unique payment infrastructure on the market. 

Noodle uses AI based on social metrics such as followers, engagement, plays and content, and financial to set a credit limit for content creators. The platform also allows users to be paid in hours by “publis” campaigns that often take months to pay, as well as the ability to anticipate up to 1 year of revenue from platforms such as YouTube, TikTok and Twitch. Fintech is an all-in-one alternative to traditional banks, allowing agencies and platforms to automate their payments, close the exchange and invest in their talent without messing up their cashier.

“We are focused on taking the creative economy to a new level.The investment will be directed to the development of products that meet the specific needs of creators, offering financial solutions that go beyond credit.We will strengthen our presence in the market with a robust marketing strategy, while expanding our team to accelerate innovation and support to customers. Our mission is to be the main reference for creators, offering the financial support necessary so that they can continue producing and impacting the world with their” ideas, says Igor Bonatto, CEO and Co-Founder of Noodle.

Still according to the CEO, hundreds of thousands of people live from content creation in Brazil, and many even earn millions of dollars. However, they face precarious conditions when being served by their banks, which offer generic solutions and hinder access to credit. “To fill this gap, we developed a proprietary credit score, because traditional alternatives are incompatible with the reality of these professionals.In addition, we are building a robust infrastructure of payments and financial intelligence, which will allow the money of this industry to move more efficiently and safely, further boosting the potential of the creators, says Bonatto.

It is worth noting that this round is strategic for Noodle. In addition to the R$ 5 million, QED brings invaluable expertise. The fund's track record of success in supporting companies in developing innovative financial solutions will be crucial to the growth of fintech. With this partnership, Noodle will be able to explore new opportunities and reach new heights of excellence.

Experience and challenges in practice

Igor Bonatto, a filmmaker by training, experienced closely the difficulties that the creative sector faced in getting funding for projects. After graduating in film and going through the Vancouver Film School, he founded an audiovisual production company, demonstrating early on his entrepreneurial vein.

“As the production company grew and projects became more complex, the need to capture higher values also increased. Each search for resources brought frustration at the enormous difficulty in obtaining funding for the creative economy”, comments Igor, CEO of Noodle. “Dreams and artistic vision ended up in the background, because everyday life became a web of meetings, contracts and spreadsheets.”

This is a global problem in the sector, not just in Brazil. “There came a time when I realized that 100% of my time was dedicated to fundraising, so I thought: why not turn this into a full-time job? And that was how Noodle.” was born

Igor has turned the difficulties and lack of support in the sector into an opportunity. “Our solution is used by creators precisely because they do not have the expertise to handle the money. An influencer who begins to monetize their content, for example, needs to focus on recording videos, taking photos, attending events & events & he does not have time to manage his finances. We offer this facility”, he explains.

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