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Positivo Servers & Solutions offers artificial intelligence solutions for Brazilian data centers

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Positivo Servers & Solutions offers artificial intelligence solutions for Brazilian data centers

 With the exponential growth in demand for Artificial Intelligence (AI), data centers are adapting quickly to support more robust and efficient infrastructures. The current trend is the implementation of high-performance servers that can handle large volumes of data and intensive processing, while also worrying about energy efficiency.

Positivo Servers & Solutions, a company that is part of Positivo Tecnologia and a subsidiary of Supermicro technology in Brazil, is excited to offer optimized infrastructure for artificial intelligence applications, including liquid cooling (liquid cooling) options.

“The partnership with Supermicro allows us to offer cutting-edge solutions that meet the growing demands of real-time data processing and analysis, says Silvio Campos, CEO of Positivo Servers & Solutions.“In addition, Supermicro's liquid cooling offering ensures superior energy efficiency, allowing our customers to exploit the full potential of artificial intelligence in a sustainable manner, driving innovation and operational efficiency in their businesses

The CEO of Positivo Servers & Solutions also points out that “o Brasil cannot be left out of the opportunities with AI that arise every day 

To meet this demand, the company offers solutions that use this technology to improve storage and processing in data centers such as SuperServer SYS-821GE - TNHR with 8 GPUS Nvidia connected with NVLINK, plus full rack solutions with liquid cooling like Generative AI SuperCluster LC, composed of 32 NVIDIA HGX system with H100/H200 8-GPU in each system, totaling 256 GPUs in just 5 Racks, all cooled in liquid.

More information about Positivo Servers & Solutions artificial intelligence solutions can be found here e here. Other news about the company can be accessed this one link.

How to implement creativity management

Helcius Lenz
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How to implement creativity management

“All that could have been invented, was already” did that phrase was Charles Duell, director of the United States Patent Department, in 1889. It may be difficult to understand this sense of stagnation, even more if we are talking about more than 100 years ago. But this is the truth: it is difficult to look to the future and visualize new inventions. Now, that we have even reached the era of flying cars, the question comes even stronger: how to advance more than we have already advanced?   

In September last year, Brazil rose 5 positions in the global innovation ranking, reaching the 49th position 4TH place being the first place in Latin America. The statistic shows a growth of the country in the area, which is very interesting, mainly, to attract the eyes of new investors here.

But behind the growth of innovative companies, there is the creativity of a team involved. And that is where the big challenge comes in. Last year, 67% of Brazilian executives, heard for the research National Study on Digital Evolution and Business Innovation , found that they believe that organizational culture is one of the main factors that makes companies not innovate. But then, how to apply creative management in a company? Everything starts by investing in talent. Far beyond looking only for those who have the requirements of the vacancy, it is also necessary to worry about the whole, with the team that is building.

To understand the best way to do this, let's imagine a scenario. On one hand, we have the X team: where all employees live in the same region, are of the same race, attend the same places, have the same experiences and are inserted in the same social context. On the other, we have the Y team: each individual here, come from different places, go through different situations, consume different content and are of different races and classes. Which team is more likely to arrive at new ideas and solutions for the market?

Some companies already have this answer ^ earlier this year, the startup Blend Edu, revealed that last year, 72% of the companies heard in the survey , already had an area dedicated to diversity and inclusion management. The number shows how relevant the agenda is to today's society. This is because people inserted in different contexts, will build a diverse environment, bringing more ideas and points of view, which are fundamental to the creativity of a company. Do you know when we see such a great advertisement or product, that we ask ourselves how no one has ever thought of something like this before?.

But then, let's say you built your “dream team's” diversified: what comes next? Hiring is not a miracle solution, what will matter most is the post, is the management of employees IS a management team that cares about being creative, also need to look at the environment that is promoting for employees. And this is where many companies skid. According to consulting Korn Ferry, the mistake of most management, is to hire people from minority groups, but do not take the agenda seriously. Establish “cotas of hiring, thinking about diversity, but not worry about empowering and retaining employees, in addition to not provide a welcoming environment, will only sink the valuable talents and scare away.

Creative and innovative management go hand in hand. According to the National Confederation of Industry (CNI), a culture of innovation is composed of 8 pillars. They are: opportunities, ideation, development, execution, evaluation, organizational culture and resources. These words, briefly applied on a daily basis, will enable your company to be aware of the market, ready to face the challenges that arise. It is to look, first, inside 'to ensure that processes, goals, employees, organization and values, are aligned and working well. Only then the structures will thrive with the growing challenges of the market.

We are in the era of Artificial Intelligence (AI). Today, in a few seconds, we can ask for technology to meet (almost) all our requests. With a few clicks, anyone with access to these tools, can create the most different thoughts. But amid so much progress, it is essential to remember that technology acts as an ally, and not as a substitute for the human mind. The work from a team formed by different talents, should not be underestimated. Companies that understand the importance of forming a creative team of people and invest in the resources needed to improve the quality of work, excel in the market.

A management team that cares about these issues, must follow trends and have leaders who are adept at innovation, in addition to engaging the team and stimulating creativity, and cherish the diversity and inclusion of professionals. These are habits that must be put into practice to achieve an environment conducive to creativity manifest. If your company does not invest and nor follow what the market is asking (such as innovation, creativity and originality), it ceases to exist. This is the naked truth and raw IT suffices to remember big names in the market, which failed because“ stopped in time”.

The most valuable lesson I have learned in recent years, leading a latin american team in a technology solutions company, is that we need to reinvent ourselves always. Getting out of the comfort zone is a challenge and so much, but it is what we need to do all the time & sometimes we do not even realize how these changes can happen naturally. When we understand the need to adapt in the scenario in which we are inserted, rather than fighting this movement, it is when we can evolve.

The technological landscape with the Tax Reform

Fernando Silvestre
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The technological landscape with the Tax Reform

The Tax Reform in Brazil is about to transform the country's fiscal scenario, bringing technology to the center of attention. With the digitization of various government entities, tax authorities are using applications, software and Artificial Intelligence (AI) to improve tax inspection and compliance.In this context, it is imperative that companies and professionals adopt AI-based tools to mitigate risks and ensure compliance with new regulations.

The changes in tax laws, driven by the Reform, have generated an avalanche of information that evolves rapidly, making it challenging for companies and professionals to keep up to date and understand the impact of these changes on their operations. Studies indicate that technology is crucial to boosting productivity and innovation in several sectors, including tax. In fact, the digitization of tax practices has shown significant benefits in terms of compliance, efficiency and increased revenue.

A recent report by the Thomson Reuters Institute offers a detailed look at preparing corporate tax professionals for Reform in Brazil. The research, entitled “Brazil Tax Reform: insights, challenges and opportunities for corporate tax professionals”, highlights that the biggest challenges faced by professionals include work overload and the costs associated with adapting tax management systems to the new model.

The report also stresses that adapting to the Reform will require tax management systems that offer greater automation, accuracy in calculations and agility in the implementation of new SPEDs and electronic tax documents.

The survey also reveals that at least 50% of respondents expect a significant increase in investment in their tax departments in the first four years of the reform, with 40% predicting that this investment will continue until the end of the transition period in 2033. For a successful transition, more than adapted digital systems will be needed; organizations must develop integrated and strategic action plans.

In addition to implementing advanced technologies, it is crucial that companies stay up to date with the new standards, train their professionals and promote internal and external collaboration with experts and consultants. Following this approach, tax professionals will be better equipped to lead their organizations through the transformations caused by the Tax Reform in Brazil.

ABOL presents Logistic Operators 2024 profile at ILOs Forum

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ABOL presents Logistic Operators 2024 profile at ILOs Forum

The Brazilian Association of Logistics Operators (ABOL) will be present at the ILOS Forum 2024, where it will present to the market the new edition of the Profile of Logistics Operators in Brazil. The survey, commissioned by the entity to the Institute of Logistics and Supply Chain (ILOS), will be detailed by the executive director of ABOL, Marcella Cunha, on the second day of the event, which takes place between October 15 and 17, at the Golden Hall of the Sheraton WTC, in the state capital. She will be accompanied by the ILOS managing partner, Beatris Huber.

Promoted since 2014 and every two years, the study analyzes the performance of operators and also shows details about the importance, evolution, challenges and aspirations of the sector. The result of the current research, which counted on the collaboration of 1,300 companies, including those associated with ABOL, revealed an increase of 15% in the Operating Gross Revenue (ROB) of OLs, from R$166 billion in 2021 to R$192 billion in 2023.

The journey of decarbonization of OLs is among the novelties of the research, showing that companies intend to reduce, on average, 37% of CO2 emissions in up to eight years, or even to zero them in the next 20 to 26 years. It is no wonder that OLs are creating areas increasingly dedicated to address the topic. The perception of OLs in relation to Brazilian port and airport infrastructures also appears for the first time in the study. 

In the case of ports, operators understand that structural improvements are needed, so that only 18% do not point to logistical bottlenecks in operations. The OLs also highlighted the existence of potential opportunities for improvement in airport infrastructure for cargo transportation. 

“Since 2022, the disclosure of the profile at the ILOS Forum is part of the timeline for the release of new data on the sector.It is an excellent opportunity to give even more visibility to the research, offering experts and executives relevant information, which can be used for the strategic planning of companies over the next two years”, Marcella highlights. 

SONNE launches the largest executive education program focused on strategic planning

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SONNE launches the largest executive education program focused on strategic planning

THE Sonne Education, a consulting firm focused on developing and implementing strategic planning for medium and large companies, announces the launch of the business education program “3 PILLARS STRATEGY©” focused on empowering entrepreneurs, heirs, successors, investors, advisors and executives to develop and implement high-impact business strategies.The program is based on a proprietary concept and methodology developed by Max Bavaresco, with a focus on strategy, applicable to any type of company.

Anchored in a proprietary and effective methodology, the educational program will allow participants to decode asymmetries between plans and outcomes, such as making counterintuitive, strategic, and long-term decisions.

The program is structured in five intensive days, combining lectures, collaborative discussions, real case studies and question and answer sessions in mentoring style. In addition to face-to-face classes, participants have access to study and preparation materials previously selected and curated by Max Bavaresco. Altogether, there will be 65 hours of programming, being 44 hours of course. After the program, participants will have access to three online mentoring meetings, where they can discuss the practical application of the initiatives addressed during the course. This monitoring is fundamental to ensure that the strategies developed are effectively implemented in their companies.“Costumo states that 91 mentoring methodology does not make a market and a fact bring a reference to a market and a. 

In the market for 15 years, Max created an innovative concept called ABOVE ALL, or, in good Portuguese, ABOVE ALL, name of his book published by Sextante, in 2020. The work is the founding basis of the company, where he presents the six methodologies (strategy, knowledge and innovation, management, marketing, design and experience).

Mentor

Max Bavaresco: founder and CEO of SONNE. He has more than 30 years of professional and business experience, of which 15 as Founder and CEO of SONNE, where he has already committed more than 40 thousand hours of consulting in more than 130 implemented projects, focused on business, brands and people. His vocation is to anticipate the future and evolve companies, brands and people to reach their maximum potential. He has also been an Endeavor mentor since 2008. He has taught classes, lectures and mentoring at FAAP, FIA, FGV, HBR WEEK, HSM, INSPER, USP, among others, He has been an Executive Committee of entities such as ABA & other Members of Brazilian Association of IBAs.

“99% of companies do not have a strategy, in fact. How many times have you realized that your plans have not gone off the paper? How often do expectations do not correspond to reality? What else is seen in the market is the disconnect between plans and results. Sometimes, making counterintuitive decisions may seem impossible, but it can be the turning point that will guarantee the future of your company.There is no other way than planning based on an” strategy, says Max Bavaresco, creator of the program.

Guest mentor

Keyla Almeida Since 2015, in addition to being a consultant, she is a professor at ESPM and a speaker at MC15, she directs quantitative and qualitative market research, product testing and sensory analysis, concept evaluation, communication analysis and POS research, working with internationally renowned brands

Keynote Speakers

Fernando Schuller: Professor at Insper, in Sao Paulo, PhD in Philosophy and Master in Political Sciences from the Federal University of Rio Grande do Sul (UFRGS), with a Postdoctoral degree from Columbia University in New York. He is a Specialist in Public Policy and Government Management, from the National School of Public Administration (ENAP) and Specialist in Cultural Management and Ibero-American Cooperation from the University of Barcelona (UB). He is a columnist for Veja Magazine and Bandeirantes Communication Group.

Caesar Cielo: First and only Brazilian swimmer to win an Olympic gold medal, a historic achievement achieved at the Beijing Olympic Games in 2008, in the 50 meters free. Throughout his career, he has accumulated a total of 19 medals in World Championships, becoming the most awarded Brazilian athlete in long and short pool competitions. His trajectory is marked by excellence and determination, characteristics he shares in his lectures, inspiring leaders and teams to overcome challenges and achieve their goals. As a speaker, he uses his experience in high performance sports to address topics such as focus, discipline, captivating and high performance, adapting these concepts to the daily life and the corporate environment.

Speakers and Panelists

Complement the content the lectures and panels containing presentation of real cases and debates entrepreneurs and executives of medium and large companies, such as Celso Ruiz former CEO and current advisor to Baldan Agricultural Implementos; Fernando Andraus: founder and partner of MAIO Executive Search; Henry Maksoud Neto president of Hidroservice and Maksoud; Jerome Cadier's CEO of Latam Ailines; Joyce Lin CEO of Eyewear; Keila Almeida managing Partner of MC15 Pesquisas; Juliana Vargas: partner of Crescera Capital; Palm Linen: CEO and Chairman of the Board of CAEDU Moda; Lucy Onodera CEO of Onodera Aesthetics; Luis Gustavo Mariano founder and managing partner of Flow Executive Finders; Marcos Luiz Bruno managing director of Pieron; Marcos Wilson Pereira: head of Lightrock Latin America; Paulo Gehlen business advisor; Paulo Spencer Uebel EY partner and business advisor; Pedro Guizzo founder and CEO of T&SS; Roberto Alcantara: founder and President of Angelus Dentistry; Roberto Faldini: business advisor and co-founder of IBGC; Rodrigo Forte: founder and managing partner of EXEC; Roberto Prado: Latam VP and Rodrigo Gagliardi: commercial Director of JBS/Friboi.

Local

The program will be held at the Hotel Tivoli Mofarrej Sao Paulo, one of the most renowned in Brazil. During the immersion days, SONNE will offer 05 breakfasts, 05 lunches, 10 coffee breaks, 02 dinners and 01 cocktail. 

When

The programme will be held between 21 October 2024 (monday) and 25 October 2024 (friday).

Inscription

To register and be able to participate in the 5 days of the Program 3 PILLARS STRATEGY©, just click on this link. Vacancies for this program are limited and will be filled in order of registration, hiring and payment. 

“This program offers a unique combination of proprietary content, proven methodology and a superior educational experience.In addition, participants have the opportunity to learn directly from renowned experts, with a practical approach that involves real-world case study and immediate application of the concepts addressed”, stresses Max Bavaresco.

5 Impacts of digital advertising in Latin America

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5 Impacts of digital advertising in Latin America

According to a Cenp study, R$ 57.5 billion were invested in media in 2023, an increase of 10% compared to the previous year. Mainly due to digital advertising, the data shows that the area is being increasingly closely looked at by Brazilian companies.

Bruno Almeida, CEO of US Media, hub of media solutions, points out that this acceleration began to occur after the Covid-19 pandemic. “When digital became the main communication and marketing channel, many local companies began to adapt quickly to sustain continuous growth and innovate in their” strategies, he says.

Looking at this scenario, the executive listed the 5 largest impacts of digital advertising in Latin America. Check:

  • Cultural adaptation and flexibility

The cultural diversity of Latin America requires that digital advertising campaigns be culturally relevant and adapted to local preferences.For this reason, the adaptation of messages, images and even platforms to reflect the nuances of each country has begun to intensify, including working with regional partners and teams.

“Every successful advertising strategy depends on understanding the cultural values of each country”, says Almeida.“Many Latin American brands realized that they could only achieve this goal if they were flexible, allowing quick adjustments in response to changes in consumer habits and the environment in which they are inserted”, he adds.

  • Expressive returns in various sectors

Several different sectors have benefited significantly from digital advertising in Latin America. The CEO cites some examples: “O e-commerce has experienced explosive growth, driven by the ability of digital ads to connect consumers to products and services quickly and personalized. Already the entertainment market, such as music, movies and series, is also heated by the boom of digital video formats and CTV. Or we can talk about tourism and retail, which optimize the return of their campaigns with the targeting of specific audiences”, he says.

  • Growth of SMES

Another feature of digital advertising is the democratization of market access, allowing Small and Medium Enterprises (SMEs) to compete on an equal footing with large corporations.

“As SMEs adopt digital strategies, they are able to optimize their resources and reach consumers who, in theory, would be out of their reach”, he said. 

  • Digital multimedia

Digital multimedia, that is, all channels are in one way or another digital, combining digital advertising with traditional media. This integration helps brands to achieve a stronger and consistent presence. 

Almeida exemplifies: “A digital campaign can be complemented by digital TV or radio ads, or by strategically positioned digital billboards/OOH, amplifying the impact and engagement of the target audience.”

  • Developing new technologies

According to the State of Marketing Report 2024, more than 60% of marketers intend to increase their investments in artificial intelligence. The number points out that the improvement of new technologies should continue to happen in the advertising market, including in Latin America. 

“New formats are emerging all the time, from global apps like Uber and Netflix to regional platforms, so innovation only tends to grow”, concludes Almeida.

UP2Tech announces partnership with Dahua Technology Brazil for official distribution of electronic security solutions

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UP2Tech announces partnership with Dahua Technology Brazil for official distribution of electronic security solutions

THE UP2Tech, technology and innovation company, announced a strategic partnership with the Dahua Technology Brazil, Global provider of intelligent AIoT solutions and electronic security. With this collaboration, Up2Tech becomes official distributor of Dahua's product line focused on the B2C segment, which includes monitors of the corporate line and gamer line and network equipment and switches, thus expanding its product offering and strengthening its performance in the technology market.  

With the new partnership, UP2Tech is expected to register a turnover of R$350 million in 2024, starting from a successful 2023, where it reached the R$200 million mark.For 2025, the expectation is that the company will achieve R$500 million in revenue.In addition, it will allow UP2Tech to offer its customers a complete portfolio of advanced solutions in networks, monitors, memories, parts and accessories, meeting the growing demands of the retail market.  

“We are excited about this partnership, which reinforces our commitment to providing the best technology solutions to our” customers, he says Rodrigo Abreu (Kalu) CEO of UP2Tech.“Dahua is a global technology benchmark, and its expertise perfectly complements our mission to deliver innovation and” quality.  

For Dahua Technology Brazil, the partnership represents an opportunity to expand its presence in the Brazilian market, using the expertise and distribution network of Up2Tech.“This new partnership with a distributor operating throughout the country will certainly open a window of opportunities to boost the company's new business strategy in conquering the B2C” market, he highlights Lucas Kubaski, director of products, solutions and marketing at Dahua Technology Brazil.  

The distribution of Dahua products by UP2Tech is already available, with specialized technical support and personalized service, reinforcing the commitment of both companies to excellence in services and technological solutions.  

Global beauty and wellness platform expands team and has 10 open positions

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Global beauty and wellness platform expands team and has 10 open positions

After announcing partnership with the L’real Professional Products Brazil and develop the exclusive white label system Sal(ON), a sheerme, global platform for scheduling beauty and wellness services, opened 10 new vacancies for the Product, Commercial and Marketing sectors. Currently, the company has 55 employees who work in Brazil, Portugal and Spain, as well as professionals who work remotely.

“We started the year with 30 people on the team, we almost doubled that number in a few months, and now we are selecting more talent to grow with us”, he says Karly Alves Ribeiroco-founder and Head of People & Culture of sheerME. O superapp european seeks qualified professionals for the following positions:

Candidate profile and work model

Regarding the profile of the candidates, Karly points out that the organization seeks people who intend to positively impact the global wellness and beauty market, and who have the ambition to develop with responsibility and respect.“Growing at sheerME means being part of a dynamic and innovative environment, where we see each employee as a fundamental piece of our success. We believe that the greatest asset we have is people and, therefore, we continuously invest in their improvement, providing opportunities for professional and personal growth. Together, we build a promising future, in which each achievement is shared and celebrated as a result of the collective effort”, he reveals.

As for the work model, sheerME seeks employees for full-time positions and with flexible hours, which demonstrate excellent communication skills and autonomy. The team spirit, dynamism, proactivity and positive attitude are highly valued characteristics. The experience and knowledge of the wellness and beauty market are also two different factors in the selection of new candidates.

Benefits

SheerME offers “a competitive remuneration, with an attractive commission system, opportunities for growth and career development in the company, as well as continuous training”, explains Karly. Employees in Brazil receive cost aid for language courses, “benefit of well-being” (value uploaded monthly in sheerME wallet to use in more than 100 thousand services); computer and mobile; in addition to a cozy and modern environment for those working at the headquarters of Rio de Janeiro.

Those interested should apply through this linkthe reinforcement of the team reflects the ambition of sheerME to become the leading platform for scheduling and payment services in its sector. The bet on the Latin market is expected to continue in the coming years and the platform plans to be present in more countries already in 2025, given the great adhesion to this type of products in the region.

GITEX 2024: CWS Platform represents the Brazilian technology market in Dubai

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GITEX 2024: CWS Platform represents the Brazilian technology market in Dubai

THE CWS Platform, innovative technology company with a complete commercial digitalization platform for Digital Transformation projects, at the invitation of Apex Brasil and Sebrae, will be at GITEX, Gulf Information Technology Exhibition, one of the largest technology and innovation fair in the world, which takes place at the Dubai World Trade Center, from October 10 to 18. The estimated participation of more than 1,800 technology companies, 650 speakers and 900 investors.

On occasion, CWS Platform together with your local partner, will Naska Solutions they will present their proprietary technology to digitize complex sales processes by integrating sales staff and customers in a single digital journey.“A platform improves the customer shopping experience, enabling digital customer service and self-service, as well as assisting the sales team in better serving their customer portfolio”, says Bruno Lucchesi, Director of International Business at CWS Platform.

“We are excited about the partnership, which shares our commitment to developing a cutting-edge SaaS platform in an affordable environment.With a strong presence in the DACH region (Germany, Austria and Switzerland) in Europe, we plan to expand our software engineering and online marketing expertise to the Emirates and Saudi Arabia, aligning the visions of digitalization.This expansion will position us at the forefront of innovation, benefiting all of our” customers, John Naska Solution, Executive Director.

“We are excited to join the committee for one of the largest technology fairs in the world, we will connect with leaders of major technology companies, global governments, innovative startups, expert investors and potential buyers of our solution along with CWS Platform”.

Maitreya launches new e-book on how to turn strategic vision into practical action

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Maitreya launches new e-book on how to turn strategic vision into practical action

How many times have you witnessed a brilliant strategy fail in execution? In many cases, the problem lies not in the strategic vision, but in the difficulty of aligning the operation with this vision. To help leaders overcome this challenge, the Maitreya, business consulting that structures and prepares companies for real growth, launches the e-book “From Vision to Reality: A Complete Guide to Connecting Strategic to Operational“. 

The material is aimed at decision makers who recognize the importance of uniting vision and practice, but who also know how complex this process can be. The e-book offers a practical and direct approach to how to ensure that the operation follows the strategy, addressing issues such as financial impact, cultural change and operational agility. 

“It is very common for companies to develop strategic plans that cannot connect to their operation. Often, no matter how well the strategy is, it does not even reach 50% of execution in everyday life. That is exactly why we created our ebook, to help companies evaluate, become aware and discuss these two topics in a connected and simultaneous way“, says Leo Horta, founding partner of Maitreya. 

The material is the result of years of experience and a practical analysis of what really works in the day to day of companies. 

To download the e-book and begin this transformation, go to link. 

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