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Com modelo ‘canal for equity’, Atomic Ventures se apresenta como o futuro da aceleração de startups no Brasil

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Com modelo ‘canal for equity’, Atomic Ventures se apresenta como o futuro da aceleração de startups no Brasil

O Atomic Group, hub de inovação e tecnologia que tem como meta faturar R$ 35 milhões em 2025, está apresentando ao mercado o modelo de ‘canal for equity’ da Atomic Ventures, uma das sete empresas que formam o grupo. O modelo traz diferenciais que colocam a Atomic Ventures como o futuro da aceleração de startups no Brasil.

A Atomic Ventures oferece aos empreendedores canais de venda para a ativação de seus produtos, na base de clientes ativos do grupo, sem custo. Atualmente, essa base conta com mais de 2,5 mil clientes, de múltiplas atividades econômicas. Oferece também mentoria estratégica para crescimento. O modelo transforma parte da receita em equity proporcional (participação em ações).

Desse modo, tem-se um modelo mais justo, conforme destaca o fundador e CEO do Atomic Group, Filipe Bento. Respeita-se também o tempo do fundador do empreendimento, em um processo constituído por duas grandes etapas: pré-aceleração, “um período inicial de mentoria estratégica e validação antes da assinatura da aceleração”, e o programa de aceleração propriamente dito.

A fase de pré-aceleração abrange due diligence simplificada, com análise jurídica e financeira inicial; termo de preferência de investimento e/ou aquisição enquanto a startup está incubada; e mentoria com especialistas, com avaliação de pontos-chave, como modelo de negócio, escalabilidade, tração inicial e estrutura societária.

Já a aceleração envolve etapa jurídica (formalização dos termos do investimento, incluindo equity e objetivos estratégicos); e as entregas da Atomic Ventures. São elas: o capital inicial para conexão com o marketplace Bitrix; rede de mentores e especialistas em produto, marketing, vendas e finanças; e conexões com investidores para as rodadas futuras.

“Transformamos fundadores em líderes de negócios escaláveis e lucrativos, para serem os donos do próprio destino”, sublinha Bento.

O executivo assinala ainda que o modelo da Atomic Ventures integra um ecossistema de inovação e tecnologia constituído pelas demais empresas do Atomic Group – Br24 (representante da plataforma internacional Bitrix), Atomic Apps, Atomic Education, Atomic Partners, Atomic Capital e Atomic Data.

Desse ecossistema, Bento cita dois ‘cases’ que ilustram seu potencial. Um deles é o do PowerZap WhatsApp API for Bitrix24, que integra a comunicação com o cliente no WhatsApp dentro do Bitrix24.CRM. Em dois anos, a receita mensal dessa solução cresceu mais de seis vezes: passou de R$ 71 mil em julho de 2022 para R$ 468 mil em julho de 2024.

Outro ‘case’ é o do PowerBot da Br24, chatbot criado no sistema Bitrix24. Ele permite implementar soluções poderosas de forma ágil. Nos quatro primeiros meses de implantação da solução, o número de clientes saltou sete vezes (28 em setembro de 2024, 144 em dezembro), com o mesmo crescimento da receita (de R$ 7 mil para R$ 50 mil mensais).

“Empresas que têm fit com o modelo da Atomic Ventures obtêm investimentos bem estruturados, soluções centradas em tecnologia, não em serviços manuais; MRR [receita recorrente mensal] comprovado, potencial financeiro e produto validado”, ressalta o CEO do Atomic Group.

The Age of “Self-Healing IT”: Autonomous systems that correct faults without human intervention

Fernando Baldin
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The Age of “Self-Healing IT”: Autonomous systems that correct faults without human intervention

We have definitely entered the era of Self-Healing IT, or self-healing IT. A new technological model in which digital systems and infrastructures not only identify failures, but make decisions and perform corrective actions autonomously, without waiting for human validations or depending on the availability of support teams. I see this advance as more than an innovation, it is an urgent need in the face of the increasing complexity of modern digital environments.

Over the past few years, we have witnessed the evolution of IT management moving from the reactive model to a proactive model, with intensive use of monitoring and alerting tools. But even with this evolution, we continue to operate within a limited cycle, in which failures still need to be interpreted and solved manually. The result is response time limited by human capacity, delays in incident resolution, impact on user experience and operation performance indicators.

The Self-Healing IT approach breaks this cycle. It represents the consolidation of a truly intelligent model, where automation is combined with analytical and predictive capabilities to anticipate problems, apply real-time corrections and continuously learn from the incidents faced. It is not just about automating punctual tasks or running correction scripts, we speak here of a model where artificial intelligence (AI), machine learning and native integration with IT Service Management (ITSM) systems allow a systemic and scalable self-healing.

In my experience, I have put this vision into practice through the union between robotic process automation (RPA), AI capabilities and a deep integration layer with systems. This architecture allows events triggered by failures, such as an overload on a server, a service that has stopped responding, or an anomalous peak of memory consumption, to be handled automatically, from detection to resolution. Automation goes far beyond what “start service”, it involves contextual logic, root-cause verification, automated call opening and closing, and transparent communication with business stakeholders.

I see the positive impact of this approach daily.To exemplify, let's think of a hypothetical situation of a financial sector institution, which faces thousands of recurring calls every month, such as tickets, password reset and even more complex infrastructure problems. By adopting a platform focused on Self-Healing IT, the number of manual calls of the company can drop dramatically, reducing the average resolution time and increasing operational efficiency. In addition to being possible to free technical teams to focus on strategic initiatives, rather than repetitive and low-value tasks.

It is fundamental to understand that the concept of self-healing IT is not a futuristic luxury, it is a practical response to current demands. With the increasing adoption of distributed architectures, multicloud, microservices and hybrid environments, the complexity of the IT operation has become so high that manual supervision is no longer enough. The human ability to monitor, interpret and act is being overcome. This is where Self-Healing IT comes in, as an intelligence layer that ensures continuity, resilience and performance, without overloading teams.

I firmly believe that the future of IT is intelligent automation with self-correction. A future in which platforms are proactive, resilient and increasingly invisible, because they simply work. This new era requires a change of mentality. Stop seeing automation as something isolated and start to see as a self-healing and integrated ecosystem. Self-Healing IT is the basis for this. It does not replace the human, but enhances their work, redirecting the focus of operational tasks to real innovation. I am convinced that this journey is inevitable.

Business dates drive retail, but the technology behind sales needs to evolve

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Business dates drive retail, but the technology behind sales needs to evolve

The big commercial dates, such as Easter and Mother's Day, which are coming, in addition to Black Friday, Consumer Day and Valentine's Day, represent sales peaks that drive digital and physical retail. However, the exponential growth of transactions can generate operational challenges for companies that develop software for the sector. Stability of e-commerce, integration with POSs and efficiency in issuing invoices are critical challenges for software houses that develop solutions for retail.

According to the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce raised R$ 204.3 billion in 2024, an increase of 10.5% compared to the previous year. In addition to positive revenues, there were 414.9 million orders accounted, representing an average ticket of R$ 492.40. Altogether, the number of online buyers reached 91.3 million. For 2025, it is expected that the turnover of Brazilian e-TP exceeds R$ 14T, 25 million, 14T240. 

The Brazilian Association of Credit Card and Services Companies (Abecs) points out that this year's Easter should move R$ 5.3 billion, 26.8% more than last year.In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of virtual stores for data analysis and automations that ensure more personalized and effective experiences, according to research by Ebit/Nielsen.

“Dates commemorative drive retail, and technology plays an essential role to ensure sales success. In our solution hub, practices such as integration between management systems and marketplaces, financial process automations & including payments and transfers within the ERP itself & the agile issuance of Electronic Consumer Invoice are adopted with the aim of boosting the performance of retailers. The challenge is to continuously evolve these technologies to keep up with demand peaks without compromising the consumer experience. Discussing these trends and innovations is critical to ensure stability, scalability and security in digital operations”, he says Jonathan Santos, CEO of TecnoSpeed.

Corporate Efficiency as Artificial Intelligence

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Corporate Efficiency as Artificial Intelligence

Have you ever wondered what it would be like to have more agile operational processes, capable of identifying bottlenecks and providing accurate data for strategic decisions? The answer may lie in Artificial Intelligence (AI). Far beyond automating tasks, AI is a powerful tool for mapping and optimizing processes, allowing companies to focus on more creative and strategic activities, resulting in significant efficiency and productivity improvements.

Bruno Castro, expert in Artificial Intelligence, process standardization and human development, explains how this technology can revolutionize business processes by identifying waste and providing detailed reports that allow quick and effective adjustments.“A AI is not just about automation.It offers valuable insights that allow more efficient and assertive management. By freeing employees time for strategic activities, it enhances results and allows sustainable growth”, says Bruno.

But how exactly does AI do this?

The key lies in the ability of Artificial Intelligence to provide immediate and detailed feedback on process performance. This feature allows you to identify patterns, correct failures and adjust operations in real time, which is essential for an increasingly competitive market.

A recent survey by the Access Partnership, in collaboration with Amazon Web Services (AWS), revealed that 68% of employees expect task automation to be the main benefit of AI. But the gains go far beyond automation.By using this technology to map processes, companies can identify operational bottlenecks, eliminate waste and implement improvements that provide efficiency and profitability.

However, one of the biggest challenges for companies when implementing new technologies is the natural resistance of employees to change. In this sense, Bruno Castro also offers training aimed at developing the mindset of employees, using Neurolinguistic Programming (NLP) techniques to facilitate the acceptance of technological innovations and promote engagement with the strategic objectives of the company. “The human being has a natural tendency to remain resistant to change. Working the mindset of employees is essential to ensure that they are prepared to embrace AI as an ally in process improvement. NLP is a powerful tool to engage the team and promote a culture of continuous learning”, highlights the expert.

Faced with a scenario where optimization and innovation are fundamental, B.Castro Consultoria Empresarial, a company owned by Bruno Castro, offers a complete approach that combines efficient processes, advanced technology and human development to ensure extraordinary results. “The AI revolution is just beginning, and the future of your company can be shaped by strategic decisions you make today”, concludes Bruno.

Linx apresenta nova funcionalidade para gestão eficiente de marketplaces

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Linx apresenta nova funcionalidade para gestão eficiente de marketplaces

A Linx, especialista em tecnologia para o varejo, lança uma nova funcionalidade para gestão de marketplace no Microvix, sua solução de ERP para gestão de lojas, redes e franquias. Desenvolvida em parceria com a tecnologia da Plugg.to, hub de integração com marketplaces da Linx, a novidade simplifica processos operacionais e otimiza os resultados das vendas, garantindo mais eficiência e integração no ambiente digital.

Com a nova função, pequenos e médios varejistas podem conectar seus produtos a mais de 70 marketplaces no Brasil, sem a necessidade de sistemas paralelos. A solução oferece integração facilitada com hubs de marketplace, enriquecimento automatizado dos anúncios e uma gestão financeira unificada dentro do próprio ERP, reduzindo a complexidade e aumentando a assertividade das operações.

Entre os canais integrados à nova funcionalidade está o TikTok Shop – plataforma de compras integrada ao aplicativo do TikTok, que permite aos usuários descobrirem e adquirirem produtos sem sair da rede social. A estreia oficial do TikTok Shop no Brasil está marcada para o dia 08 de maio, and clientes da MCX Marketing que utilizam o Microvix poderão participar da estreia da plataforma, disponibilizando seus produtos já no lançamento. Essa integração direta com o TikTok é viabilizada pela nova função Marketplaces, reforçando o compromisso da Linx em oferecer soluções atualizadas com as principais tendências do varejo digital.

“A expansão para marketplaces é uma oportunidade para os varejistas ampliarem suas vendas e alcançarem novos consumidores. A nova função chega para eliminar barreiras tecnológicas e operacionais, garantindo que os lojistas possam focar no crescimento de seus negócios sem abrir mão da eficiência e do controle da gestão”, Rafael Reolon, diretor da vertical Retail na Linx.

AI and loyalty: 5 trends that win customers even more

Nara Iachan
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AI and loyalty: 5 trends that win customers even more

Artificial intelligence has played an increasingly significant role in how companies approach customer loyalty.By harnessing sophisticated algorithms and advanced processing power, AI is transforming how companies understand, engage and retain their customers. In this regard, I list below five important trends that are revolutionizing customer loyalty.
 

Customization at scale:

Personalization has always been a key part of building long-lasting customer relationships. However, effective implementation of large-scale personalization has been a challenge for many companies. AI has been changing this landscape by enabling the analysis of large volumes of real-time data to understand individual customer behavior.With machine learning algorithms, companies can create highly personalized experiences for each customer, from product recommendations to targeted communications, significantly increasing loyalty.

Anticipation of needs:

One of the biggest advantages of AI is its ability to predict future behaviors based on historical data patterns.By analyzing purchase history, past interactions, and other variables, AI systems can anticipate customer needs before they even express them. This allows companies to get ahead, offering customized solutions and offers that meet the specific needs of each customer, increasing satisfaction and loyalty.
 

24/7 virtual assistance:

With the advancement of chatbots and virtual assistants technology, companies are empowering their customers to access support and information at any time, without the need for direct human intervention.These AI-based virtual assistants can answer common questions, solve simple problems and even conduct transactions, offering a convenient and efficient experience for customers, which contributes to loyalty. However, it is important to note that AI does not replace human service, but rather extends the availability of support, allowing for a virtually integral service.

Feedback and analysis of feelings:

AI can analyze large volumes of customer feedback, including sentiment analysis on social networks, product reviews, and comments on customer service channels.With this information, companies can better understand customer perceptions about their products and services, identify areas for improvement, and take proactive steps to solve problems before they affect loyalty.

Smart recommendations:

Through AI-powered recommendation algorithms, companies can offer highly relevant and personalized product suggestions to each customer.By analyzing browsing behavior, purchase history, and individual preferences, these systems can accurately predict which products are most likely to interest each customer, encouraging additional purchases and increasing loyalty.

Por que você termina o dia exausto — e com a sensação de não ter feito nada?

E-Commerce Update
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Por que você termina o dia exausto — e com a sensação de não ter feito nada?

Responder mensagens no WhatsApp, checar e-mails, atender ligações, participar de reuniões e ainda entregar tarefas estratégicas. Para muitos profissionais, essa é a realidade de todos os dias. O problema é que, apesar do ritmo intenso, a produtividade real parece não acompanhar o volume de esforço.

“Vivemos em um estado de distração permanente. A tecnologia trouxe velocidade, mas também uma competição brutal pela nossa atenção“, afirma Virgilio Marques dos Santos, sócio-fundador da FM2S Educação e Consultoria, especialista em gestão de carreiras e PhD pela Unicamp.

Segundo ele, a sensação de esgotamento no final do expediente, mesmo sem grandes entregas, é um sintoma claro do impacto das interrupções frequentes no trabalho. “Cada vez que somos interrompidos, nosso cérebro precisa fazer um esforço adicional para retomar o raciocínio. Esse ciclo de quebra e retomada consome energia cognitiva e prejudica a tomada de decisão”, explica.

Esse efeito não é novo. Estudos clássicos sobre sobrecarga informacional, como o publicado em 2007 por Cheri Speier, Joseph Valacich e Iris Vessey, na Decision Sciences, já demonstravam que distrações frequentes reduzem a clareza mental e aumentam a incidência de erros. A diferença é que, com a hiperconectividade atual, o cenário se agravou — e o custo passou a ser medido também em saúde mental.

O impacto das distrações no dia a dia corporativo

No ambiente de trabalho, as distrações são muitas vezes naturalizadas. Reuniões sucessivas, mensagens instantâneas, notificações constantes e interrupções “rápidas” de colegas se acumulam e criam um ruído que sabota a concentração. “Quando isso vira rotina, decisões importantes passam a ser tomadas com base em informações incompletas ou sem o devido raciocínio. E isso pode afetar diretamente os resultados de um projeto ou de toda uma área“, afirma Santos.

Ele lembra que o profissional multitarefa, antes celebrado, hoje é visto com mais cautela. “Ser produtivo não é fazer muitas coisas ao mesmo tempo, mas conseguir avançar nas tarefas que realmente importam, com profundidade e atenção plena.”

Quatro estratégias para proteger o foco e melhorar a performance

Diante desse cenário, Santos elenca quatro práticas simples que podem ajudar a reduzir os impactos das interrupções e aumentar a efetividade no trabalho:

1. Blocos de tempo focado: reserve períodos do dia para tarefas estratégicas, com notificações desligadas e interrupções minimizadas. Informe a equipe sobre essa rotina para alinhar expectativas;

2. Gestão de prioridades: utilize ferramentas como a Matriz de Eisenhower (que divide as tarefas em quatro categorias: urgentes e importantes, importantes mas não urgentes, urgentes mas não importantes, e nem urgentes nem importantes) para diferenciar o que é urgente do que é importante. Assim, evita-se o risco de gastar energia com demandas de baixo impacto;

3. Horários para comunicação: concentre a checagem de mensagens e e-mails em momentos específicos do dia. Isso reduz a ansiedade de estar sempre disponível e melhora a gestão do tempo;

4. Cultura de respeito ao tempo: incentive no time uma comunicação clara e planejada. Muitas dúvidas podem ser resolvidas em reuniões pré-agendadas ou com trocas de mensagens mais objetivas.

“Resgatar o foco é mais do que uma questão de eficiência. É uma forma de cuidar da nossa saúde mental e da qualidade das decisões que tomamos todos os dias”, conclui o especialista.

Temu Supera Amazon and Conquest Third Position in Brazilian E-commerce

E-Commerce Update
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Temu Supera Amazon and Conquest Third Position in Brazilian E-commerce

In a meteoric rise, the Chinese platform Temu reached the third position among the largest e-commerce in Brazil, surpassing the American giant Amazon.The feat was recorded in March, considered the best month in history for the company in the country, when it reached an impressive 216 million monthly accesses.

Record growth amid a positive scenario

March was a month of recovery for Brazilian e-commerce, which grew 9.5% compared to the challenging month of February. In this positive scenario, Temu stood out by registering approximately 19 million more accesses than Amazon, which previously occupied the third position in the national ranking.

The most impressive is that the overtaking occurred even with Amazon showing growth in the period, showing the strength of the expansion of the Chinese platform in the Brazilian market, despite its recent arrival in the country.

Import sector breaks historical record

The imported products segment, where Temu is part of, also experienced its best historical moment in March, with growth of 26.4% compared to the previous month.In addition to Temu, other Asian companies such as Shein and Aliexpress, which complete the top 3 of the sector, also showed positive results.

Among the ten largest imported companies operating in Brazil, only Made in China recorded a drop in access during the month.

Increasingly mobile consumer behavior

The March data also confirm a growing trend in the Brazilian market: the predominance of access via mobile devices.In the month, 78% of visits to e-commerce in the country were made through mobile phones.

An important milestone was registered when applications (22.3% of access) surpassed desktop computers (21.6%) as the second most used way to access online stores. Browsing via mobile browsers follows as the main method, representing 56.1% of total visits.

Other sectors are also on the rise

The tourism sector recovered after a challenging February, showing growth of 9%, with emphasis on Latam, which expanded its accesses in 22%.

The cosmetics segment grew 8.8% during the month of women, with Sephora registering an impressive increase of 33.3% in its accesses.Boticario took the lead in the sector ranking, followed by Natura and Beauty on the Web.

Temu's rise to third place in brazilian e-commerce reinforces the growing competitiveness of the domestic market and the appetite of brazilian consumers for platforms that offer imported products at competitive prices.

ClearSale predicts more than R$ 47 million in Easter fraud attempts

E-Commerce Update
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ClearSale predicts more than R$ 47 million in Easter fraud attempts

On the eve of Easter, e-commerce is warming with the expectation of increases in sales &, with it, the risk of fraud is also growing. A study by ClearSale, a reference in fraud prevention, estimates that between April 10 and 20, 2025, attempts at e-commerce scams should add up to R$ 47.25 million.

According to the company, the period should record approximately 50 thousand fraudulent attempts, with an average ticket of R$ 920.53 per transaction.

“The convenience of online shopping has encouraged consumers to purchase typical products of commemorative dates, such as Easter, digitally. However, this movement also attracts the attention of scammers. Therefore, it is essential that retailers and customers redouble care to ensure a safe and quiet” experience, says Rodrigo Sanchez, CSO of ClearSale.

He also highlights a specific point of attention for retailers: “Gift cards are among the preferred targets of fraudsters at this time.If your store offers this type of voucher, it is important to carefully monitor atypical movements during the”.

Análise de dados, inteligência e pesquisas comportamentais impulsionam vendas no e-commerce e varejo para a Páscoa

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Análise de dados, inteligência e pesquisas comportamentais impulsionam vendas no e-commerce e varejo para a Páscoa

A Páscoa é uma das datas mais importantes do primeiro semestre quando o assunto é consumo. Segundo levantamento da Timelens, empresa de tecnologia e inteligência de dados para negócios, marcas e creators, com base em dados do Google Shopping e Google Trends, o tema apresentou crescimento de mais de 300% em aderência nas conversas e buscas. A força do período também se refletiu diretamente no interesse por produtos, cujo entre os dez itens mais pesquisados durante o mês, oito foram ovos de Páscoa.

Sendo assim, cada vez mais, as soluções inteligentes que apoiam os pequenos, médios e até mesmo as grandes empresas no e-commerce e varejo passam a ter mais valor. Isso porque, elas otimizam estratégias, antecipam tendências, e claro, impulsionam as vendas durante esta e outras sazonalidades do ano. Veja abaixo algumas delas e como atuam no mercado.

Análise de dados de buscas online otimizam estoques de forma mais eficaz:

THE Timelens, especializada em conectar dados e gerar insights sobre comportamentos e percepções do mercado, pode impulsionar o segmento de chocolates na Páscoa ao fornecer análises detalhadas que auxiliam as empresas a entenderem as preferências dos consumidores. Um exemplo disso é a análise recente da empresa, em que a mesma identificou aumento de mais de 800% na busca pelo ‘Ovo de Páscoa da Kinder ovo’. Insights como esses permitem que as marcas ajustem estratégias de marketing e estoques de forma assertiva, e maximizando as oportunidades de venda durante o período.

Plataforma de inteligência de dados que acompanha tendências e consumo para e-commerce:

THE Nubimetrics, plataforma líder em fornecer dados inteligentes para sellers e marcas, desempenha um papel estratégico ao ajudar pequenos ,médios e grandes vendedores a se destacarem durante datas sazonais como a Páscoa. Por meio da análise de comportamento nos principais marketplaces, a empresa oferece informações sobre a demanda e oferta, ou seja, produtos mais buscados, variações de preço e oportunidades pouco exploradas. Com esses dados em mãos, os lojistas conseguem tomar decisões mais assertivas sobre o mix de produtos, posicionamento e Timing de campanhas, ampliando sua competitividade mesmo em datas de alta competitividade.

Entendendo o consumidor por meio de pesquisas comportamentais com neurociência e tecnologia:

De acordo com a Accenture, 61% das empresas consideram a antecipação de tendências como uma prioridade estratégica. Porém, é essencial inseri-las em planejamento e transformá-las em informações para ser cada vez mais assertivo nas estratégias de negócios – especialmente em datas movimentadas para o consumo, como a Páscoa. Nessa linha, a Neura, consultoria de estudos comportamentais e porquês, entrega soluções 360 ao mapear dinâmicas culturais, decodificar resultados de pesquisas em conhecimento e traduzi-los em estratégias robustas. Com equipe multidisciplinar, a companhia usa a tecnologia da neurociência aplicada por meio do comportamento humano para analisar informações e convertê-las em conhecimento para marcas e organizações, sendo um elo entre neurociência e cultura ao traduzir inconscientes em experiências conscientes.

Diante de um cenário cada vez mais orientado por dados e pela compreensão profunda do comportamento do consumidor, o sucesso nas vendas durante a Páscoa — e em outras datas estratégicas do varejo — está diretamente ligado à capacidade das marcas de se anteciparem às demandas do mercado. Ferramentas e plataformas que unem inteligência de dados, tecnologia e neurociência têm se mostrado fundamentais para entender desejos, prever tendências e agir com precisão. A combinação entre análise e sensibilidade torna-se o diferencial competitivo para empresas que desejam crescer de forma consistente em um mercado em constante transformação.

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Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable in recent years, driven by a combination of factors such as increased internet penetration, the rise of mobile technology, and a growing middle class with greater purchasing power. However, one of the most exciting developments in this sector is the burgeoning trade relationship between Brazil and Asia, particularly China. **Inclusion: Bridging the Digital Divide** One of the key aspects of this revolution is the inclusion of previously underserved populations into the digital economy. In Brazil, efforts to expand internet access have been crucial. Programs aimed at providing affordable broadband and smartphones to low-income families have helped bridge the digital divide. This has not only empowered individuals but has also opened up new markets for Brazilian e-commerce companies. On the Asian side, particularly in China, the government and private sector have been proactive in ensuring that even rural areas have access to high-speed internet. This has allowed small businesses and farmers to participate in the e-commerce ecosystem, selling their products to a global audience. The result is a more inclusive economy where everyone has the opportunity to benefit from the digital revolution. **Speed: The Backbone of E-commerce** Speed is another critical factor in the Brazil-Asia e-commerce revolution. Consumers today expect fast delivery times, and companies that can meet these expectations are more likely to succeed. In this regard, both Brazil and Asia have made significant investments in logistics and infrastructure. In Brazil, the expansion of logistics networks and the development of efficient delivery systems have been essential. Companies like Mercado Livre and Magazine Luiza have invested heavily in their logistics capabilities to ensure that customers receive their orders quickly. Additionally, the use of technology such as drones and automated warehouses has further enhanced delivery speeds. In Asia, particularly China, the e-commerce giant Alibaba has set the standard for speed and efficiency. With its Cainiao Network, Alibaba has created a sophisticated logistics ecosystem that includes smart warehouses, automated sorting systems, and a vast network of delivery partners. This has allowed Alibaba to offer same-day delivery in many cities, setting a high bar for the industry. **The Brazil-Asia Trade Relationship** The trade relationship between Brazil and Asia, especially China, has been a significant driver of this e-commerce revolution. Brazil’s abundant natural resources and agricultural products are in high demand in Asia, while Asian technology and manufacturing expertise have found a ready market in Brazil. E-commerce platforms have facilitated this trade by providing a seamless way for businesses to connect with international customers. Brazilian companies can now sell their products to Asian consumers with relative ease, thanks to platforms like Alibaba’s AliExpress and Mercado Livre’s global marketplace. Similarly, Asian consumers can access a wide range of Brazilian products, from coffee and meat to fashion and electronics. **Challenges and Opportunities** While the Brazil-Asia e-commerce revolution presents numerous opportunities, it also comes with its set of challenges. One of the main challenges is ensuring that the benefits of this revolution are distributed equitably. There is a risk that only large companies and urban areas will reap the rewards, leaving behind smaller businesses and rural communities. Another challenge is the need for robust cybersecurity measures. As e-commerce grows, so does the risk of cyber attacks and data breaches. Both Brazil and Asia need to invest in cybersecurity infrastructure to protect consumers and businesses from these threats. **Conclusion** The Brazil-Asia e-commerce revolution is a testament to the power of technology and globalization. By focusing on inclusion and speed, both regions are creating a more connected and prosperous world. As this trade relationship continues to grow, it will undoubtedly bring more opportunities and challenges, but the potential benefits for both Brazil and Asia are immense.

Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the specific event name. - "impulsiona vendas online" translates to "drives online sales," capturing the action and impact. - "com alta de 13,94%" translates to "with a 13.94% increase," keeping the numerical value and format consistent. - "revela Getnet" translates to "Getnet reveals," attributing the information to the source.

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