Start Site Page 153

Global low-code market expected to reach US$ 264.40 billion by 2032, driven by AI and automation

E-Commerce Update
-
0
Global low-code market expected to reach US$ 264.40 billion by 2032, driven by AI and automation

The global low-code development platform market is expected to reach US$ 264.40 billion by 2032, with a compound annual growth rate (CAGR) of 32.0% over the projected period & this is what the Fortune Business Insights report reveals.In 2024, this sector was valued at USD 28.75 billion. These figures point to a high demand for democratic development platforms from fast delivery with minimal manual coding, that is, the creation and management of applications by users with little IT expertise. 

With the use of large language models (LLMs), such as Gemini and ChatGPT, and advances in artificial intelligence, there is the possibility of exploring opportunities to significantly reshape a business with innovative features through enterprise applications developed in an uncomplicated, accelerated and secure way. Among the main advantages of creating applications in companies are: visual and intuitive interfaces, reduced costs, task optimization, greater productivity, flexibility, multiplatform development, scalability, improved security and in-depth analysis based on the data generated. 

“The combination of low-code and artificial intelligence is redefining the way companies develop and scale their applications. Today, it is not just about accelerating development, but allowing business teams to create robust solutions without relying exclusively on IT experts. This new scenario enables greater flexibility, security and operational efficiency, reducing costs and delivery time. Companies that know how to exploit this synergy will be at the forefront in digital transformation, explains Lucas Felisberto, VP LatAm Sales & CS of global software company, Jitterbit. 

A survey by Gartner revealed that this year, more than 65% of applications will be developed using low-code platforms. Thus, the adoption of AI and technological automation significantly implies the results generated, operational efficiency and agility of processes. Jitterbit, for example, has been working in the industry with the development of robust solutions in a simplified and agile way through its solutions, such as App Builder, allowing the reduction of costs, increased productivity and strengthening operational security. Brands such as Cal-Maine Foods, Zeppelin Systems, iHeartMedia and Etiya, already rely on this type of robust development. 

“We are entering an era where innovation and technological accessibility go together. Low-code democratizes software development, while AI enhances its capabilities. This means that organizations of all sizes can optimize their processes, try new features quickly and scale their operations intelligently, all this still unburdening IT teams, but without them losing the management of this. The speed and flexibility of these platforms are strategic differentials for those seeking competitiveness in the current market”, concludes Lucas.

From Counter to Cloud: How Digital Transformation is Reshaping the Brazilian Pharmaceutical Retail Sector

Rodrigo Souza
-
0
From Counter to Cloud: How Digital Transformation is Reshaping the Brazilian Pharmaceutical Retail Sector

Digital transformation has reconfigured, on a global scale, the operational and strategic foundations of the pharmaceutical sector. In Brazil, this movement follows the global trend, but carries specificities that require deep adaptations. The digitalization of the national pharmaceutical chain demands not only applied technology, but also a redesign of processes, public policies and historically consolidated business models.

The advance of digitalization, with the adoption of technological platforms in pharmacy, distribution and logistics operations, represents more than a leap in efficiency: it is a structural transition towards a more integrated, responsive and territorially inclusive health system.However, the process requires coordination between different links in the chain, from the industry to the point of sale, including technology suppliers, startups, independent networks and the State itself as a regulator and inducer of innovation.

Second report by Research & Markets (2021), the global pharmaceutical market is expected to reach US$ 957.59 billion by 2028, almost double that recorded in 2020, with a compound annual growth rate (CAGR) of 11.34%. This data reveals a booming sector, driven by factors such as population aging, increased prevalence of chronic diseases and greater population access to health services.

The emergence of healthtechs in the innovation ecosystem has also been a relevant vector of this transformation. According to data from the Distrito platform, Brazil registered US$ 27.3 million in investments in startups in the sector only in 2020, indicating that there is market appetite and capital for technological initiatives aimed at health.However, this innovation still needs to break cultural and operational barriers that fragment the sector.

Among the main bottlenecks of pharmaceutical digitization are inventory management, demand planning and the ability to generate actionable data in real time. Many of these challenges stem from a historically analog, decentralized operation model with low systems integration. Digitizing this environment is not just connecting pharmacies to an application or e-commerce, but building a technical and regulatory infrastructure that supports continuous, interoperable and auditable information flows.

In this scenario, digital pharmaceutical ecosystems are beginning to consolidate as viable alternatives to structure a more cohesive chain. A relevant example is Digital Pharmacies (ecosystem of GrupoSC), which connects more than 4,000 pharmacies in a network that not only performs transactions, but operates based on data intelligence. The integration between inventory control, regulatory compliance systems and logistics “last mile” supply disruptions, increase demand predictability and ensure traceability, an essential element for health security and the fight against fraud.

One of the great differentials of these ecosystems is the ability to connect pharmacies, often isolated from a technological and logistical point of view, to the digital environment of the sector. This movement contributes to democratize access to health solutions, mitigate regional inequalities and strengthen the role of pharmacies as essential units in primary care. Technology, in this context, becomes a mechanism of productive inclusion, reorganizing logistics flows and redistributing operational intelligence along the chain.

The integration between agents of the sector io as distributors, pharmaceutical industries, healthtechs, universities and regulatory bodies IO will be decisive for the consolidation of a digital health model that contemplates the complexity of the Brazilian territory.

More than a trend, digital transformation in the pharmaceutical sector represents a strategic need to ensure competitiveness, expand access to medicines and consolidate a health care model that is contemporary to the demands of the connected society.

Global Trade Summit 2025: The Future of International Trade Debated

E-Commerce Update
-
0
Global Trade Summit 2025: The Future of International Trade Debated

From May 21 to 23, 2025, the Expocentro Júlio Tedesco will be the national logistics hub for discussing the future of international trade. The Global Trade Summit 2025, organized by the Foreign Trade Nucleus (NCE) of the Itajaí Business Association (ACII), will bring together leaders, entrepreneurs, and experts from around the world. The goal is to explore new routes and strengthen international connections.

With an expected attendance of 1,200 participants, the event promises three intense days of debate, networking, and learning about the latest industry trends. Paula Machado, coordinator of the NCE at ACII, highlights the choice of Balneário Camboriú as the venue, emphasizing the infrastructure of the Expocentro Julio Tedesco, which offers comfort and convenience to participants during the more than 28 hours of scheduled content. "We were looking for a space that would provide comfort and a complete experience for participants, with adequate infrastructure for the three days of the event and its more than 28 hours of content," explains Paula Machado.

The primary objective of the Global Trade Summit is to boost knowledge, growth, and opportunities in international trade, logistics, and supply chains. The event aims to foster discussions on innovative ideas, deepen concepts, and update participants on the strategic trends and knowledge within the sector. Furthermore, it seeks to strengthen collaboration between logistics and international trade companies, both nationally and regionally.

The target audience for the event includes companies and professionals active in foreign trade, logistics, and supply chain, both from Santa Catarina and other regions of Brazil. “The Global Trade Summit offers robust and specific technical content, attracting decision-makers as well as operational professionals. The presence of sector leaders, the so-called C-levels (decision-makers), ensures a networking and learning environment with the leading exponents of national foreign trade,” details Paula Machado.

The event will address the most relevant topics of the moment, including discussions on Santa Catarina's logistical issues, such as port and airport logistics, the new legislation involving foreign trade, with the presence of representatives from the Federal Revenue, and problems like Detention and Demurrage costs. Furthermore, the event will also feature discussions on how to balance the high performance demanded by foreign trade with quality of life, and the importance of networking for career development.

The Global Trade Summit infrastructure will feature a Main Stage, where creators of key import and export processes, members of renowned institutions in Brazil and worldwide, and popular guests in the Catarinense and Brazilian business world will share their experiences and insights. 

The event passport includes access to 3 days of immersion in Foreign Trade, Logistics, and Supply Chain at Santa Catarina's largest and best convention center. It features lectures and panels with renowned national experts, showcases of industry innovations and new developments, and debates on the most relevant current topics.

Confirmed Speakers

Fabiano Coelho, Deputy Secretary of Customs Administration

Felipe Mendes, General Coordinator of Customs Administration (COANA)

Douglas Fonseca, Special Coordinator for Customs Risk Management (CORAD)

Raphael Eugenio, General Coordinator of the Counter-Smuggling and Evasion Unit (COREP)

Tiago Barbosa, General Facilitation Coordinator for Trade and Manager of the Single Foreign Trade Portal, SECEX

Mario De Marco, Tax Auditor for the RFB and Technical Advisor to the Subsecretariat of Customs Administration.

Learn more

What: Global Trade Summit

When: May 21-23

Local: Expocentro Júlio Tedesco

Organization: Foreign Trade Nucleus (NCE) of the Itajaí Business Association (ACII)

Website: https://globaltradesummit.com.br/

TikTok Shop: Brands and Sellers Must Adapt to the New Times – and Quickly!

Fernando Moulin
-
0
TikTok Shop: Brands and Sellers Must Adapt to the New Times – and Quickly!

Social Commerce is a growing trend that is revolutionizing the way products and services are sold online. New business strand originated in China and strongly accelerated by the pandemic, it now has in its “hide of hurricane” revolution brought by TikTok Shop, a platform that has shown great potential in several countries to boost sales through deep, native integration between content and online shopping, and that finally arrives in Brazil this April.

TikTok Shop takes advantage of the immediate behavior of the new generation of digital consumers who seek instant gratification. According to research in different markets, such as the American, British and Asian, TikTok users are highly likely to buy directly within the application due to the combination of entertainment, social interaction and ease of purchase in the same place, in an absolutely frictionless journey and that allows you to realize the desire for consumption without the need to leave the platform.

One of the great differentials of this new business model brought by TikTok Shop is the short video format characteristic of the platform and integrated with the virtual store that, in addition to quickly capturing attention, also drives impulse buying. The platform allows creators and brands to directly integrate links to products displayed in the videos, quickly transforming interest into real conversion.

As I recently shared in interviews with some specialized television news, the TikTok Shop recorded a significant increase in sales conversions when compared to other traditional forms of e-commerce, which can reach 10x more results. This is especially the emotional connection that users develop with influencers and organically generated content, which increases trust and credibility in the products promoted without counting the speed to purchase in the app, leveraging the desire to buy on impulse.

Another important factor for the success of the TikTok Shop is the user experience, highly optimized for mobile. In a scenario where every second counts to hold consumer attention, the fluidity of navigation and the simplicity of integrated checkout are crucial to reduce the abandonment rate of carts.

TikTok beyond a video platform

TikTok has long transcended its origin as a platform for short videos and dances. Today, it is a phenomenon that redefines the intersection between entertainment and commerce, driven by the economy of attention 60 billion A scenario in which time spent on social networks directly converts into business opportunities.In markets such as the United States and Indonesia, TikTok Shopmovimento US$ 33 billion in 2024, a figure that illustrates the power of this new frontier of social commerce. In Brazil, where users spend more than 30 hours monthly on the application, its arrival promises to shake up the e-commerce market, which promises to shake up it can generate almost R$ 39 billion in the national territory until 2028 (second study released by the bank Santander).

The rise of TikTok Shop is intrinsically linked to the change in consumer behavior.We live in the era where attention is the most valuable asset, and platforms that manage to capture it 'like TikTok, with its precisely tuned algorithm 'become natural vectors of sales. 

E-commerce represents 13% of global retail, and social commerce, driven by influencers and immersive content, is the next wave IS ENHANCED by the effective application of artificial intelligence in hyperpersonalization. Thus, when the user watches a live of a creator testing a beauty product, the purchase can be completed in seconds, without leaving the application. This eliminates friction and enhances impulse sales, which are the heart of retail.

The platform operates in countries such as the USA, UK, China, Mexico and Indonesia, where integrated features such as shopping icons on videos, product showcases and live broadcasts (simplify the consumer journey. In Indonesia, for example, 9 of the 10 largest TikTok Shop stores in 2024 were beauty and personal care, a segment that also dominated the highest-grossing lives in the US. The TikTok strategy includes aggressive incentives to attract sellers, such as 90-day periods without commissions and free shipping, tactics that may be replicated in Brazil to accelerate adoption.

Open Finance: How Financial Institutions Will Gain Consumer Trust?

E-Commerce Update
-
0
Open Finance: How Financial Institutions Will Gain Consumer Trust?

In an increasingly digital world, Open Finance, an ecosystem for sharing data between banks created by the Central Bank, continues to bring new opportunities for use that facilitate the consumer's routine. According to the Brazilian Federation of Banks (Febraban), the number of active subscriptions jumped from 43 million in January 2024 to 62 million in January 2025, a growth of 44% in just one year. The system also records more than 2.3 billion successful communications per week, consolidating it as one of the main tools for transforming the financial sector of the country.

Although the scenario is positive in several aspects, the country faces significant resistance in the adherence of this new system. According to Datafolha research, 55% of Brazilians have never heard of Open Finance and other 19% say they are “mal informed” and “knownothing about”. 

And the reasons for this hesitation may be anchored in the perception of value. Pix, for example, which is a recent innovation of the financial system, has presented tangible benefits to consumers, enabling instant and free transfers, which allowed its massive and successful adoption.Open Finance, in turn, has not yet been able to exploit its real advantages and appears to be less tangible for the general public. 

Many consumers, for example, still do not understand that sharing data between institutions can generate direct advantages, such as better credit rates, personalized offers and centralized financial management. Without understanding the benefits, customers do not adhere, feel insecure and this scenario results in lack of adherence, which ultimately limits the impact of the system.

In addition, trust and security in data is another critical point. Although Open Finance is regulated and operated under strict security and compliance standards with the General Data Protection Law (LGPD), most Brazilians remain skeptical about privacy and the ethical use of their information. 

This fear is intensified by a history of digital fraud, which puts financial institutions on constant alert about the need to strengthen protection and communication measures. Therefore, it is essential that institutions demonstrate how Open Finance is safe and this involves strategies that combine education, technology and customer experience. The conduct of educational campaigns, for example, brings practical examples of how the system can improve people's financial lives.

Investing in intuitive user journeys makes clear the value of membership, while enhancing transparency and customer control over their data.In terms of technology, the use of secure APIs (from the Portuguese language, 'IS, the programming interface of’ applications), multifactor authentication and advanced encryption are essential practices.

Another important point is to develop solutions based on Artificial Intelligence (AI) to offer personalized financial recommendations, reinforcing the relevance of the system to the user's daily life, including alerts for debt renegotiation, suggestions for more advantageous investments or even credit proposals with differentiated conditions.

Partnerships between digital banks, fintechs and technology companies also play a key role in this process.Together, these players can promote solutions that meet the specific needs of consumers, combining robust security with clear incentives such as cashback, rewards and access to unique financial products.

The success of Open Finance in Brazil depends, above all, on the ability of companies to become relevant to the consumer. Just as Pix demonstrated the power of utility for its simplicity, this system needs to show, in practice, how it can transform the relationship of the Brazilian with money, creating a more inclusive, transparent and innovative financial ecosystem. 

World Book Day: 16 bedside/favorite books of CEOs and C-level executives

E-Commerce Update
-
0
World Book Day: 16 bedside/favorite books of CEOs and C-level executives

April 23rd is World Book Day. The date was declared in 1995 by the United Nations (UNESCO) to pay tribute to works and authors from around the world, as well as to encourage access to reading. Great names in literature are honored on this day to recognize the impact of books, which are responsible for creating links between past, present, and future, bridging generations and cultures. 

To celebrate the occasion, founders, CEOs, and C-level executives from companies such as Bemobi, Cenp, KaBuM!, Omie, OmniChat, Revo, Simpress, SIS Innov & Tech, Sólides, and Superlógica share their current reading recommendations or the most memorable ones from their repertoires. These works are part of their personal and professional journeys, contributing to reflections, learning, and even decision-making.

The recommendations range from classics, bestsellers, national and international highlights, and even new additions to shelves or virtual bookshelves. This selection is a great choice for those looking to start new reading and build a high-quality collection. See the list below:

Aurora Suh, CRO of Omie

Book Tip: Good to Great, by Jim Collins

"The book 'Good to Great' offers inspiring examples that illustrate how to build and maintain a successful organization. It also shares powerful lessons about leadership and building strong teams, which directly impact the development of employees and the company. It shows that success comes from humble yet determined leaders, and the concept of 'the right person in the right place' reinforces the importance of aligning individual purpose with the company's objectives, something essential for everyone to thrive. For me, it's a reminder that brilliant careers are built where there is culture, vision, and, above all, people committed to evolving together."

Fabiano Ferreira, Director of Logistics and Transportation at KaBuM!

Book tip: “Stolen Focus: The Attention Thieves of Modern Life,” by Johann Hari

"The book details the author's sabbatical experience with a non-digital routine, addressing the behavioral issues of the modern world faced with excessive technology use. Hari addresses the anesthetic impact this excess has on humans and its consequences, such as sleep disorders and increased anxiety, correlating the material with scientific research. All this in accessible language and an engaging read."

Fabio Gabaldo, Business Director at KaBuM!

Book tip: “Outlive: The Art and Science of Living Longer and Better,” by Peter Attie and Bill Gifford

"I highly recommend this book to anyone who works in high-pressure environments. This book takes a broad and holistic look at our most precious asset: our health. It mentions five important pillars of health: physical exercise, sleep quality, nutrition, supplementation, and emotional health. In today's world, with the overload of information and pressure in the corporate environment, taking care of yourself and prioritizing yourself are the first steps not only to your personal success but also to that of your team and your company."

Georgia Rivellino, Director of Marketing, Products and Solutions at Simpress

Book tip: “The Courage to Be Imperfect: How to Embrace Vulnerability, Overcome Shame, and Dare to Be Yourself,” by Brené Brown

"The Courage to Be Imperfect" represented a turning point in my career. I always considered showing vulnerability to be negative, especially as a woman, associating it with the idea of fragility or lack of control. Brené Brown shows just the opposite: that vulnerability is an essential strength for personal growth and building genuine relationships. The book explores how, by accepting our flaws and limitations, we free ourselves from shame, allowing us to live a more authentic life.

Mauricio Trezub, CEO of OmniChat

Book tip: “Playing to Win: How Strategy Really Works,” by A.G. Lafley and Roger L. Martin

"Playing to Win" offers a clear and straightforward approach to creating effective strategies. The authors transform complex concepts into actionable insights, presenting a structured process for strategic decision-making. I appreciate that the Procter & Gamble examples demonstrate how these strategies can be successfully implemented, regardless of business size or industry.

Book tip: “7 Powers: the foundations of Business Strategy”, by Hamilton Helmer

"7 Powers" presents seven sources of strategic power that can guarantee lasting competitive advantage. The book offers a new perspective on how to build solid strategies, going beyond traditional approaches. The clarity of concepts and the emphasis on creating sustainable competitive advantage are essential for entrepreneurs seeking long-term success.

Ale Garcia, co-founder and co-CEO of Sólides

Book tip: “Outsiders: Eight Unconventional CEOs and their Radically Rational Plans for Success,” by William N. Thorndike

The book debunks the myth of the charismatic CEO and shows, with data and real stories, how some of the most successful leaders in American corporate history built extraordinary value not with inspiring speeches, but with disciplined financial decisions, independent thinking, and a focus on rational capital allocation. The work reveals a discreet, efficient, and deeply strategic leadership model, offering an alternative path to the traditional management approach. The combination of this strategy with great energy, combined with a transformational and inspiring objective, is incredibly powerful.

Pedro Ripper, co-founder and CEO of Bemobi 

Book tip: “The End of the World Is Just the Beginning,” by Peter Zeihan

"The end-of-globalization scenario, addressed in the book, has become even more relevant with the recent global tariff war. The book encourages reflection on how to review business strategies and understand local dynamics in the face of uncertainty."

Book tip: “The Next Wave: Artificial Intelligence, Power, and the Biggest Dilemma of the 21st Century,” by Mustafa Suleyman and Michael Bhaska

"The book addresses how Artificial Intelligence is transforming our lives and businesses, providing valuable insights to anticipate trends in a rapidly changing environment and reinforcing the importance of continuous learning and adaptation."

Rodrigo Otavio Nascimento, CFO of Revo 

Book tip: “The Wealth of Nations” by Adam Smith

A classic that stands the test of time. Adam Smith reminds me that behind the numbers and models lies human nature and the pursuit of collective prosperity. I always return to him to understand how incentives shape markets—and how this still resonates in business decisions today.

Book tip: “Capitalism in the Age of Surveillance”, by Shoshana Zuboff 

A book that redefines how we view value in the 21st century. Zuboff shows how data has become a central asset in business decisions and the digital economic model. For C-suites, it's a provocative and essential read to understand the new drivers of growth, the dynamics of technological power, and the role of leadership in this ever-changing landscape.

Talita Zampieri – CMO of the Superlógica Group

Book tip: “Ensemble – from Solo to Symphony” – by various authors

"The project, coordinated by the 'Uma Sobe e Puxa a Outra' movement, features inspiring stories from 139 women, who bring real accounts of overcoming challenges, leadership, and resilience, transcending borders and generations, and which I had the pleasure of collaborating on. In addition to real stories of women who are transforming the world in various areas, in my chapter I encourage you to plant seeds of self-love and wisdom in the soil of time, with the courage to truly know yourself."

Book tip: “Lean In” by Sheryl Sandberg

"This book is straightforward, inspiring, and full of real-life experiences. Sheryl, former COO of Facebook/Meta, shares personal stories with data and research on women's place in the workplace, focusing on how women can achieve and exercise leadership without giving up who they are. One piece of advice I've taken with me is 'sit at the table,' which showed me how important it is for women to take the lead, take a stand, raise their hand, and propose ideas and solutions wherever they are."

Luiz Lara, Chairman of TBWA Brasil and president of Cenp – Advertising Market Self-Regulation Forum 

Book tip: “Oswald de Andrade, the Wicked Savage”, by Lira Neto

Very well written, it rescues the history of São Paulo, the culture of our city, the Art Week of 22, the Anthropophagic Movement, his passion for Tarsila do Amaral, his plays, books and controversies, showing how the elite behaved and influenced behavior, the arts, dance, theater, the press and politics.

Thiago Cappi, CEO of SIS Innov & Tech

Book tip: “Measure What Matters,” by John Doerr

"This book is an excellent introduction to OKRs (Objectives and Key Results), and shows how companies like Google and Intel have successfully applied this methodology. The book's main feature is its practicality: it offers clear, real-world examples that help you understand how to align teams and generate focus. This is the ideal read for anyone seeking strategic clarity, measurable goals, and a culture of accountability for their company."

Book tip: “No Rules Are the Rule,” by Reed Hastings & Erin Meyer

This book is a fascinating study of Netflix's culture, based on freedom and extreme responsibility. The collaboration between Reed Hastings (Netflix CEO) and Erin Meyer (organizational culture expert) brings a unique combination of practice and theory. The book shines when it shows the "culture clashes" and how Netflix adapts (or imposes) its culture in different countries. Ideal for leaders who want to challenge traditional structures and build bold cultures.

Invent Apps comes to modernize the management of companies in any ERP

E-Commerce Update
-
0
Invent Apps comes to modernize the management of companies in any ERP

Invent, leader in complementary solutions to ERPs and reference in tax, banking, contractual and human resources management in the SAP ecosystem in Brazil and Latin America, it has just launched its new generation of cloud products, the Invent Apps platform, which arrive to modernize the management of companies, regardless of the management system used.

“The main advantage of Invent Apps is its ability to connect with any ERP on the market, without the need to replace systems already in operation. Companies can choose only the modules or features they need, improving the performance and scalability of the” management, explains Marcos Tadeu Junior, CEO of Invent.

The applications with the main features of the tax and banking suites are already available and it is already possible to use the NFS-e and NF-e modules, in addition to performing the efficient management of SPED Tax, Accounting and ECF, accurate calculation and analysis of taxes such as IRPJ, CSLL, PIS and COFINS, make the reconciliations of accounts, cards, electronic payments and even renegotiation of debts of customers, all this in an automated and secure way. 

Because it is built natively in the cloud, the platform eliminates the need for physical infrastructure, allowing businesses to operate more efficiently and with less complexity.

“Invent Software's goal is to help companies improve their management without forcing them to abandon the systems they are already used to. Our solution is pluggable and flexible, allowing companies to grow and adapt quickly to market changes, with lower risk and greater” efficiency, concludes Marcos Tadeu Junior.

Currently, Invent serves more than 4 thousand customers, supporting companies in all segments to optimize their management with high performance and security.

Freight drops 0.54% in March, the first since November, says Edenred Repom

E-Commerce Update
-
0
Freight drops 0.54% in March, the first since November, says Edenred Repom

According to data from the latest analysis of the Edenred Repom Freight Index (IFR), the average freight price per kilometer driven in March was R$ 7.35 in the country, which represents a slight fall of 0.54% compared to February. It is the first decline in the average price recorded by IFR since November 2024.

“Although observed factors that usually press the freight value upwards, such as the increase in the freight table floor and the beginning of the harvest, the IFR observed a slight decline in March. Although the slowdown in the industrial sector has a more significant impact on the manufacturing industry, it is important to note that commodities continue to show positive results.In addition, the Edenred Ticket Log (IPTL) Price Index pointed out a slight decrease in the diesel price at stations in March compared to February, a factor that may also have contributed to alleviate operating costs and impacted the values practiced in road transport”, analyzes Viniciosandes, director of Edenredom Repom.

In the following months, the evolution of freight prices will continue to be linked to a combination of economic variables. “A reduction in the value of diesel in refineries announced by Petrobras and in force since April 1 may bring more relief to the operational costs of transportation, while the performance of sectors such as agribusiness and the extractive industry should continue to impact the pace of contracting the sector and the values practiced per kilometer driven”, concludes Fernandes.

IFR is an index of the average freight price and its composition, raised based on the 8 million annual freight and toll voucher transactions administered by Edenred Repom. Edenred Repom, a brand of the Mobility business line of Edenred Brasil, has been specialized for 30 years in the management and payment of expenses for the road freight transport market, leader in the freight payment and toll voucher segment with 8 million annual transactions and more than 1 million truck drivers served throughout Brazil.

When two giants fight, Brazil delivers faster

Luciano Furtado C. Francisco
-
0
When two giants fight, Brazil delivers faster

It is not necessary to be an expert in geopolitics to feel the reflection of tensions between China and the United States. Just click on “buy” and observe the increase in delivery times or that suspicious jump in the final price. The trade war, reignited with heavy tariffs on both sides some reaching 145% in the US on Chinese products & is messing not only with the stock market indexes, but with the shopping cart of millions of Brazilians. 

For national e-commerce, this titan fight comes as a strong wind. Who is well positioned can hoist the sails and gain speed. Who is not, will turn aside in the storm. 

The shift on the global board began with the US targeting imports from China directly, attacking with sky-high tariffs and tax exemption review.China's response was immediate: restrictions on strategic minerals and new trade barriers. Result?A shaky international logistics system, freight surging, suppliers strained and uncertainty in replenishing inventories.But what about Brazil in all this? 

Interestingly, this external crisis may be the password for an accelerated maturation of national e-commerce. With the most expensive and least competitive Chinese products in the US, a window opens for Brazilian brands to occupy space ^ from electronics assembled here to fashion, beauty and home items.The consumer, who previously looked basically only at the price, now also weighs the delivery time and reliability. 

And then comes the logistics. Brazil, always slow to react to the demands of the digital economy, begins to awaken. Marketplaces invest heavily in regional distribution centers, logistics startups multiply with creative solutions, and there is a silent movement 'but robust 'Of nearshoring: bring suppliers from Asia to Latin American countries, reducing time, cost and dependence. 

Platforms such as Mercado Livre, Magalu and Amazon Brasil are ahead in this race, with their own fleets, automated warehouses and algorithms that predict demand with millimeter precision.No wonder, Brazil closed 2024 with growth of 12.1% in e-commerce, above the global average, according to Ebit/Nielsen. 

Of course, there are obstacles, such as the high domestic logistics cost, the bureaucracy for imports, as well as the fragility of infrastructure such as ports, airports, roads and railways.But there is also a new mentality, because the Brazilian shopkeeper is learning that relying exclusively on Chinese inputs is a fragility and is acting. 

This trade war will not end anytime soon.The truth is that while the US and China exchange tariffs as if they were sparks in a saber duel, Brazil can 'act with vision and boldness 'DO become one player stronger, more autonomous and faster. 

In the new game of global e-commerce, does not win who fights more. Wins who delivers better.

Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

E-Commerce Update
-
0
Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

THE Arrow Mobility, electric mobility startup, presented the Arrow One, electric van 100% developed to optimize e-commerce deliveries. Focusing on efficiency and safety, the vehicle emerges as a solution to the bottlenecks of the “ultimate mile”, a crucial step of the purchase journey.In 2024, with 414.9 million online orders in the country, 23% of consumers still report dissatisfaction with deadlines and freight costs, a challenge that the new model promises to help solve.

Arrow One combines sustainable technology and highly efficient operation, and also meets the main demands of the sector, such as: accelerated delivery, drastically reducing waiting times; low operating cost, with displacement carried out at only 20% of the value of a conventional van; enhanced security, allowing the internal transport of cargo without exposure to external risks; solution for heavy traffic of large cities, ensuring greater productivity and efficiency in urban routes. 

About the new solution, then Nestor Felpi, Arrow Mobility Advisor, comments: “To satisfy the customer, it is necessary to align storage, inventory and agile delivery. Arrow One was developed to transform e-commerce logistics, overcoming challenges such as heavy traffic and security. With proven efficiency, it makes twice as many deliveries, reduces logistics costs in 80% and ensures safe transportation without exposing the” load, he says Nestor.

1...152153154...547Page 153 of 547

LATEST ARTICLES

POPULAR ARTICLES

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.

Contact: contact@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]