Zenvia and Stone announce partnership to streamline the consumer journey

Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, and Pagar.me, Stone's comprehensive online payments solution, announce a strategic partnership to improve the consumer experience and accelerate sales for companies.

Customers using Zenvia Customer Cloud—a solution that combines artificial intelligence with operations and management of the entire customer journey, from marketing to after-sales—can send payment links via Pix, credit, boleto, or digital wallets directly in conversations with their customers, making the buying and selling experience much faster and more efficient, with a direct impact on conversion.

"With Stone, we support brands to sell more and serve better, while offering their customers meaningful and timely experiences," says Gilsinei Hansen, Vice President of Business at Zenvia.

Customers using Stone will have access to integration with Zenvia Customer Cloud, enabling companies to centralize all customer interactions in one place, with channel diversification (WhatsApp, RCS, SMS, apps, etc.), efficient use of data, and artificial intelligence for more personalized interactions. 

"We see great synergy in our partnership with Zenvia, combining the best payment experience with AI that permeates the entire consumer journey. We're excited about the impact our combined efforts will have on the market and, most importantly, on brands' relationships with their consumers," says João Barcellos, Sales Director at Stone.

The integration between companies reinforces the commitment to transforming the relationship between companies and customers, making experiences much more intelligent, integrated, and personalized to each consumer's profile.

Digitization as an ally in the consumer experience

The official launch of the partnership took place at Conexão Farma, an event held in São Paulo from March 18th to 20th. The opportunity was not chosen at random, as the segment is one of those most demanding of digital experiences. A 2024 survey conducted by the Febrafar Institute for Corporate Research and Education (IFEPEC) and Unicamp with 4,000 Brazilians identified the need for digitalization to meet the new profile of pharmacy consumers: 88% of those interviewed said they preferred non-face-to-face purchases, via WhatsApp, for example. 

"We're always attentive to the market and how we can positively impact the relationship between companies and their consumers, resulting in the best possible experience. For pharmacies, according to the IFEPEC study, data-driven strategies are key to decision-making and relationships across the entire pharmaceutical chain. And that's one of Zenvia Customer Cloud's key differentiators," concludes Zenvia's VP of Business.