Yo! Group, agency full service specializing in incentive marketing, trade marketing, live marketing and digital solutions, the new US-based unit is born with the aim of serving local and global customers, offering a strategic bridge between the Latin American and American markets.
With more than 10 years of experience serving brands such as Camil, DEXCO, Flora, FORD, GM, PEPSICO, Seara & Yo! Group is recognized for its integrated deliveries, from planning to execution, focusing on generating real value for the business of major national and multinational brands. The physical presence in the USA is a response to the growing demands of the agency's customers for international projects, especially considering the next World Cup, which will be held in three North American countries (Canada, USA, Mexico) as well as opportunities related to major events such as NBA, NFL, global fairs and educational programs.
“With this move, we have the potential to increase brand visibility on the international stage over the next two years and triple business opportunities with a focus on sports experiences, global incentive programs and corporate events connected to large” markets, says Juliana Altruda, CEO and founder of Yo! Group.
The operation in the US will be led by Juliana, reinforcing the commitment of the agency to a close, strategic and connected management to the profile of each market. The expectation of the new operation is to increase by up to 25% the revenue generated by international projects in the next 12 months, driven by the performance in the American market and the new global demands.
Among the main highlights of this new phase is the Business Program, an exclusive product of Yo! Group within the incentive marketing pillar. Far beyond the traditional award trips, the program offers an international immersion focused on executive training, strategic content and business generation. Each program is designed to measure, connecting leaders and decision makers to innovation centers, top universities, global fairs and qualified networking environments (always aligned with the brand objectives. The format, which has already been successfully applied to companies such as Seara and Dexco, is considered one of the agency's differentials in the market.
The new unit reinforces Yo! Group's strategy of being where the customer needs, with cultural intelligence, operational and proximity. The agency's international performance also includes personalized sports experiences, live marketing actions, brand activations at major events and corporate relationship projects. The local team will be structured according to demand, with support from the Brazilian operation, which currently has about 45 direct employees and a solid network of specialized partners.
“The focus of the expansion is not volume, but relevance. The international presence of Yo! opens doors not only to new businesses, but also to a valuable cultural and professional exchange for our team in Brazil. We want to build a global network of active collaboration, expanding repertoires, strengthening skills and connecting brands to the most significant experiences”, adds the executive.
The US operation is the first step in a larger global expansion plan.The agency already maintains an embryonic structure in Europe, which can be expanded as international projects evolve.
