US Media Grows Twice as Fast as the Market and Projects 30% Growth in 2024

US Media, a media solutions hub, projects revenue of R$1.4T170 million in 2024, representing a R$301.3T increase compared to the R$1.4T130 million recorded last year. This performance is double the growth rate of the market in which it operates. The company serves more than 300 companies, encompassing 1,000 brands in Latin America, and has a team of over 100 employees.

With offices in Brazil and 10 other Latin American markets, as well as headquarters in Miami, US Media achieved these results through exclusive partnerships with major media platforms such as Tinder Ads, WeTransfer Advertising, Vevo for Advertisers, TechTarget, Sojern, and Fandom. In addition to publisher partners, the company manages campaigns on more than 20 advertising platforms, including LinkedIn, Amazon Ads, and Apple Search Ads, which recently launched in Brazil.

Founded in 2003, US Media emerged to address the lack of digital media expertise and the opportunities for market diversification. After launching operations in the United States, the company quickly expanded its focus to Brazil and other Latin American countries.

Bruno Almeida, CEO and founder of US Media, explains that the company's goal is to represent major global brands and facilitate the buying and selling of international media, acting as a strategic partner in the innovation of advertising investments. "Our mission is to offer advertising solutions that meet the specific needs of each client, boosting competitiveness, innovation, and performance in campaigns," he states.

Extensive Portfolio

In addition to services focused on exclusive partner platforms and projects for other media tools, US Media also facilitates global campaigns for clients, being responsible for purchasing advertising space in any medium or location in the world.

At its solutions hub, the company relies on the Clearing House, a financial arm responsible for streamlining media buying and selling in Latin American countries. Through this facility, the company resolves formalities involving exchange rates and payment of fees and taxes for formalizing campaigns in different countries. "We facilitate advertising campaigns on platforms with diverse and engaged audiences, offering customized and efficient solutions to maximize the reach of deliveries across borders," adds Almeida.

Business Expansion

In July, US Media is launching a new specialized business unit, US Media Performance, which will bring new growth opportunities and significantly increase client service capabilities. This new unit strengthens the company's market position and opens new avenues for campaigns optimized by business KPIs, such as cost per acquisition (CPA) and repurchase.

For 2024, the company will focus on strengthening key markets such as Brazil, Colombia, and Argentina, as well as structuring new spaces for operations in South American countries such as Chile and Peru. Another area of focus is the acquisition of new partners for its portfolio of exclusive publishers. "Currently, the focus is on continuously improving our media solutions and expanding our operations," states the CEO. "Strengthening our services in Latin America is a fundamental strategic step to continue providing innovative and high-quality solutions," adds Almeida.