Social Digital Commerce solidifies its position as a specialist in integrated digital operations and bets on TikTok Shop.

After the progressive launch in other countries, the Chinese social media giant TikTok began offering in Brazil, in the first half of 2025, its new service, which promises to absorb a slice of the e-commerce market in the country: TikTok Shop. Keeping an eye on this trend, Social has been meeting this demand since May, which is already bringing good results to its customers.

With TikTok Shop, brands and content creators have the ability to sell products within the social network, through videos, live streams, and the Showcase feature, where the user simply needs to click on an icon to purchase products directly from the platform.

To make this service viable for its customers, Social needed to structure the operation in a way that meets TikTok Shop's shipping methods: when there are fewer than ten orders per day, it is necessary to take the items to a collection point; above that, the channel carries out the collection directly.

"Be It seems like the text you provided is incomplete. If you can provide more context or the full sentence, I can offer a more accurate translation. Early adopter It is already part of Social's culture, whether in the adoption of new digital sales channels or new technologies. In the case of TikTok, we have customers who accepted the challenge and joined us, contributing to the construction of a sales strategy aligned with the profile of the channel. Every implementation brings its challenges, but the results achieved prove the strength of this new environment," says Danilo Luta, Operations Director of Social.

Social customers have already demonstrated great results with the new sales feature. Vic Beauté, a Brazilian beauty brand, bet on TikTok Shop since the beginning of its operation in Brazil, in May 2025, and saw its sales grow by 72% on the channel. Its plan, which resulted in this impressive performance, includes live commerce strategies integrated with digital planning, as well as the agility in product delivery, guaranteed by Social.

Beyoung, also a Social client, proved the potential of the new tool after conducting a one-hour night live, during which 115 orders were made, generating a revenue of over R$10,000 in the period.

“The impressive results make it clear that TikTok will not just be another channel in the portfolio. We are already deepening conversations to strengthen the relationship and generate more opportunities, both for clients who already operate on the channel and for new ones who want to position their brands in this sales space,” reports the executive.

At the same time, Social is supporting some of its clients who have not yet managed to bet on the new feature to adapt to the channel's policies and rules. "We have a specialized team, both in strategy and in operational execution. Our goal is to achieve an increasingly solid and representative sales volume on TikTok, accompanying and supporting the adherence of clients who are structuring themselves to take advantage of this channel," concludes Luta.