Sebrae RS launches AI solution to turn ideas into business

For those looking to turn an idea into a business or revamp an existing one, Sebrae RS launches "From Idea to Business," a new digital solution that combines the Business Model Canvas methodology with AI support. The aim is to help small entrepreneurs plan, test, and structure their business models in a personalized and free manner. The launch integrates the organization's strategy to expand access to digital products and solidify its role as a partner for small businesses in the state.

Designed for beginners or those looking to revise their value proposition, "From Idea to Business" simplifies strategic planning, guiding users through the nine blocks of the Business Model Canvas, such as customer segmentation, channels, cost structure, and revenue streams, with suggestions and guidance generated by AI. The goal is to organize ideas and increase the chances of success in starting or adapting a business.

Janine Ledur, Solution Management Manager at Sebrae RS, explains that the tool represents an important advancement in integrating technology into the entrepreneurial journey. "The Technology and Solutions areas developed a solution with generative AI that transforms initial ideas into unique proposals, aligned with the specific needs of each entrepreneur," she emphasizes.

According to Janine, the platform's development followed the institution's strategic positioning, focusing on practical and personalized solutions aimed at the main chains prioritized by Sebrae RS. "Digital engagement seeks to strengthen the entity's presence in these segments, generate new services, and boost the growth of small businesses in Rio Grande do Sul," complements the solutions management manager.

Furthermore, the tool was built based on the Go-to-Market (GTM) methodology, which guides the best way to launch a solution in the market. The platform helps entrepreneurs identify their target audience, define delivery channels, and create more efficient strategies for launching and growing their businesses.

With this launch, Sebrae RS strengthens its commitment to innovation as a partner to ease the journey of entrepreneurs and generate a positive impact on the state's small business ecosystem.