StartNewsNovas demandas do consumidor farão o mercado omnichannel valer US$ 7,52 bilhões...
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Novas demandas do consumidor farão o mercado omnichannel valer US$ 7,52 bilhões até o fim de 2025, aponta pesquisa

E-Commerce Update
By E-Commerce Update

No atual cenário digital, é essencial que as empresas diversifiquem os meios de contato com o consumidor. Com o avanço da digitalização, essa estratégia amplia o alcance da marca e impacta de maneira positiva as finanças.

De acordo com dados do Business Research Company, o mercado omnichannel deve atingir US$ 7,52 bilhões em receitas até o final de 2025. Essa abordagem consiste na integração de canais físicos e digitais, garantindo uma experiência consistente ao consumidor.

Ao adotar essa estratégia, as empresas oferecem a mesma qualidade de atendimento independentemente do canal utilizado pelo cliente, seja uma loja online, redes sociais ou aplicativos de mensagens como o WhatsApp, favorecendo a retenção e os lucros.

Novos hábitos de consumo moldam o futuro do mercado omnichannel

Com um crescimento anual de 14,4%, o setor saltou de US$ 6,57 bilhões em 2024 para a previsão de US$ 7,52 bilhões em 2025. Esse avanço destaca a necessidade de integração dos canais de comunicação para tornar as estratégias mais coerentes e eficazes.

A previsão é que essa taxa de crescimento se mantenha até 2029, quando o mercado omnichannel deve atingir US$ 12,88 bilhões. Entre as principais tendências para os próximos anos, especialistas apontam:

  • Crescimento do commerce por voz: a possibilidade de realizar compras online por comando de voz aumenta a praticidade para os consumidores, reduzindo a necessidade de interação manual.
  • Sustainability: a integração omnichannel otimiza processos e torna as operações mais eficientes, favorecendo práticas sustentáveis.
  • Pagamentos sem contato: a oferta de suporte em múltiplos canais também torna as transações digitais mais rápidas e acessíveis.
  • Personalização omnicanal: a conexão entre canais permite a coleta de dados estratégicos, possibilitando a criação de experiências personalizadas para cada consumidor.

WhatsApp CRM otimiza o marketing digital das empresas

Presente em 99% dos celulares no Brasil, o WhatsApp é uma ferramenta essencial para estratégias omnichannel. Empresas podem adaptar o aplicativo para otimizar o relacionamento com clientes.

The WhatsApp CRM (“Customer Relationship Management”) permite a integração das conversas com clientes em um painel unificado, facilitando a gestão das interações. Entre os benefícios desse sistema, estão:

  • Melhoria no atendimento ao cliente: centraliza informações e facilita a resolução de dúvidas.
  • Atração de novos clientes: colocar um botão direto para o WhatsApp simplifica o contato inicial.
  • Envio rápido de propostas: com os dados organizados, é possível acompanhar a jornada de compra e personalizar ofertas.
  • Scalability: o WhatsApp suporta um grande volume de interações, acompanhando o crescimento do negócio.

Integração com a API do WhatsApp potencializa estratégias

A integração do CRM com a API do WhatsApp Business pode ser um diferencial para o marketing digital das empresas. No mercado, plataformas como a Kommo oferecem esse serviço.

Essa integração permite gerenciar clientes em uma caixa de entrada unificada. Além disso, inclui recursos como chatbots e transmissões automatizadas.

A implementação pode ser feita de diferentes formas, desde uma versão gratuita, como o WhatsApp Lite, até soluções mais robustas baseadas em nuvem, que exigem investimento maior, mas oferecem recursos avançados de gestão.

O WhatsApp já é uma peça-chave nas estratégias omnichannel, proporcionando comunicação rápida e personalizada, reduzindo barreiras e favorecendo as vendas das marcas.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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