Netshoes Run Tour spreads racing experience and special”“trains throughout Brazil

Netshoes, e-commerce of sporting goods and lifestyle, has just launched the Netshoes Run Tour, an event that will take throughout Brazil the experience of the traditional street race of the brand and encourage the sporting lifestyle, motto of the company. In addition to the races, the news are the “trains” added to the itinerary and new travel distances to promote an active and sporting lifestyle. Throughout the year will be two races, held in Brasilia and Sao Paulo, and four “”, in Belo Horizonte, Rio de Janeiro, Recife and Belem.

“We are very excited to bring our experience of street racing to more states and people, as well as promoting themed training of” racing, says Gabriele Claudino, head of marketing at Netshoes.“A our tour carries our positioning to encourage the sport, always at your pace.It is an event for beginner runners, athletes and also for families, since we offer races for children.It is a complete sports experience.” 

The first stage of the races takes place on May 18, on the Esplanade of Ministries, in the Federal District. The second will be in Sao Paulo, on August 24, in the People's Park. The runners can choose to travel 5 km, 10km or 15km and, for the runners, there is the possibility of also facing a half marathon (21km). The two stages have options for children and, once again, the Sao Paulo stage will have the partnership of adidas in the brand's exclusive shirt to be used by the athletes. 

The “trainions” happen between march and november, and for these events, Netshoes will bring special themes. An example is the “ training of the month of women”, on March 29, in Belo Horizonte, Belvedere Square.It will be three hours of exercises, with vacancies 100% intended for the female audience, and the registrations were sold out in 24 hours. For cariocas, the “ono will be focused on the “ of boyfriends and intends to bring together couples 7 but not only! -, respectively for the September and Belem.

For this year, the brand race has been redesigned and presents a new concept and visual identity more current and young, with the aim of bringing the festival atmosphere to the events that this year will be present in six states of Brazil.

Netshoes Run, in previous editions, also passed through cities such as Franca, in the interior of Sao Paulo, Florianopolis, in Santa Catarina, and Salvador, in Bahia. Last year, the Paulista edition took 5 thousand runners to Marginal Pinheiros. 

The event is an important pillar of the company, marks its physical presence and is close to that of consumers and runners. Last year, the company presented its new positioning and adopted a strategy aimed at adding new elements in the relationship with the consumer, with more content, influence and events exclusive to the sports universe.

Registration for the races and for the coaches are already open. To register, go to: https://www.netshoes.com.br/netshoes-run