Black Friday is expected to generate over R$6 billion in Brazilian e-commerce this year, according to the Brazilian Association of Artificial Intelligence and E-commerce (Abiacom). However, as the event becomes established as the most important on the online sales calendar, the pressure on companies also increases to guarantee high performance, security, and availability during peak access times, in a single day that can define the financial result of the quarter. .
In the view of Carlos Eduardo Maia, Director of Cloud Solutions at TIVIT, preparation is no longer just about robust infrastructure. “Black Friday is a trial by fire for e-commerce. It's not enough to scale servers: you need to orchestrate a smart operation, with the support of AI, to anticipate bottlenecks, ensure an impeccable experience, and maximize profitability. Those who don't do this will lose sales or, worse, lose customers.” ”
The company has gathered the four main cloud and artificial intelligence strategies to help businesses prepare for Black Friday and its major access spikes:
- Forecasting demand with high accuracy: Leverage Machine Learning algorithms that cross-reference historical data and real-time trends, preventing waste of resources or capacity failures. .
- Customize Shopping Cart: Adjusting product recommendations in real time allows you to increase conversion and reduce cart abandonment. AI interprets browsing behavior and adapts suggestions according to the profile and the moment of purchase. .
- Smart fraud fighting Using behavioral analysis and digital biometrics to identify suspicious transactions in seconds, without interrupting the purchase journey. Early detection avoids undue blocks and preserves margins. .
- Automated customer service with generative chatbots: AI-powered generative virtual assistants act as digital salespeople, capable of recommending products and even finalizing orders, reducing queues and increasing conversion rates. .
In addition to these fronts, Maia highlights the importance of a resilient infrastructure, with multi-cloud architecture and geographical redundancy to ensure business continuity in the event of failures. The use of edge computing helps to reduce latency in regions with higher consumption and accelerate checkout, while real-time monitoring allows identifying bottlenecks and acting before they impact the customer experience. .
“On Black Friday, seconds are worth millions. Our role is to give companies the stability and intelligence necessary to transform access peaks into real results, without compromising security or customer experience,” says Maia. .
