Moriah Asset has six brands selected at the launch of the TikTok Shop in Brazil

Moriah Asset, a Brazilian investment vehicle focused on the wellness (health and wellness) and media markets, has six brands from its investment portfolio selected for the competitive launch of the TikTok Shop in Brazil. Power Focus, Better BE, Desincha, Push and Pow, Guday and Rowa were chosen. The selection of brands from the Moriah ecosystem of companies demonstrates the strength of the health and wellness market in Brazil, the twelfth most representative in the world, with growth of 7.3% per year and estimated sales of about R10 billion (GW5 Institute Global.

“One thing is certain, everyone wants to live longer and better. And this desire has been driving the health and wellness market in its most different aspects”, says.Fabiano Zettel, CEO of Moriah Asset. “As the first investment vehicle focused on the wellness segment in the country, we have the advantage of having gone ahead and formed an ecosystem with the largest and most promising wellness companies in the country”.

Moriah ended 2024 with more than 25 companies invested. Among them, in addition to the brands already mentioned here, names such as Haoma, Oakberry, Solo Snacks, Frutaria Sao Paulo, Emporio Frutaria, Nectar, WeProtein and Les Cinq Gym make up the portfolio.