Mari Maria Makeup Debuts on TikTok Shop and Reaches 220 Thousand People Online

Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast held on the 27th, directly from the brand's Distribution Centre. Conducted by Mari Maria, CEO and founder, and with the participation of influencer Nayla Saab, the three-hour live showed 30% discounts on more than 50 products and distributed exclusive gifts.

During the broadcast, consumers followed the purchases made on the platform in real time and had the opportunity to actively participate in the experience, choosing together with the presenters which special gifts would be sent. The result was impressive, with more than 220,000 people connected and strong engagement from the online community.

"I want to be more and more connected with my audience, which is why I make a point of taking my products to all platforms, ensuring that everyone can have access to them," says Mari Maria, the brand's CEO.

The launch also reinforces the relevance of TikTok Shop on the national e-commerce scene. According to a survey by Santander bank, the platform could account for up to 9% of online sales in Brazil by 2028, totalling between R$25 billion and R$39 billion. The country currently ranks third globally in market volume on the platform, behind Indonesia and the United States.