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Magalu to Sponsor Brazilian Championship Broadcasts on Record in 2025

E-Commerce Update
By E-Commerce Update

Magalu has just closed a sponsorship deal for the broadcasts of Brazilian Championship games on RECORD. The matches will take place throughout 2025, offering the company another opportunity to connect with football fans and reinforce its brand positioning nationwide. This is because teams from various states will have their games shown on the network throughout the year. Magalu already has a history of sponsoring sporting events, most recently the Paris Olympics and the 2022 World Cup. 

“Soccer is a national passion, and we’re all over Brazil with our more than 1,200 stores and our e-commerce platform. Reaching Brazilian homes through this sponsorship reinforces our brand positioning and brings us even closer to our customers,” says Aline Queirantes, Magalu's marketing director. “We will also promote our products, create special offer dynamics during broadcasts, and use the space to highlight our product assortment, showing that everything Brazilians need is at Magalu.”

Magalu will be present in all broadcasts by RECORD on free-to-air TV, R7.com, and the Play Plus streaming service. The network will have the rights to broadcast the Liga Forte União (LFU) matches, which groups 12 teams from 8 different states, including Athletico Paranaense, Atlético-GO, Botafogo, Corinthians, Criciúma, Cruzeiro, Cuiabá, Fluminense, Fortaleza, Internacional, Juventude, and Vasco. The games will be narrated by Cléber Machado and will feature commentators Maurício Noriega, Dodô, and Sálvio Spínola, with reporting by Bruno Laurence, Alê Oliveira, Duda Gonçalves, Lucas Pereira, Bruno Piccinato, and Jean Brandão. Paloma Tocci will be the host.

There will be 38 games with the company's advertisements inserted before the game starts, during scoreboard appearances, team lineups, commercial breaks, and other moments. There will also be customized commercial inserts and vignettes in other broadcaster programs such as Jornal da Record, Fala Brasil, Domingo Espetacular, Hoje em Dia, Cidade Alerta, Domingo Record, and Balanço Geral. 

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E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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