Brazil's luxury market gains a new ally in inventory management and sustainability. Ozllo, the luxury consignment marketplace founded by entrepreneur Zoë Póvoa, has expanded its business model to include the sale of new, previously-collected items, helping renowned brands liquidate stagnant inventory without compromising their image.
The initiative stemmed from Póvoa's recognition of the difficulties brands face in managing unsold inventory. "We want to act as partners to these businesses, taking care of previous season's products and allowing them to focus on current collections," explains the founder.
With sustainability as a core pillar, Ozllo seeks to reduce waste in the luxury fashion sector. The entrepreneur highlights the importance of this approach, stating that "the process of making a cotton blouse is equivalent to 3 years' worth of water consumption for a person."
The marketplace, which launched about three years ago as a resale platform on Instagram, now offers items from over 44 brands, focusing on women's clothing. Expansion into the stagnant inventory segment already includes over 20 partner brands, including names like Iodice, Scarf Me, and Candy Brown. The goal is to reach 100 partners by the end of the year.
Beyond environmental concerns, Ozllo invests in a premium shopping experience, with personalized service, express delivery, and special packaging. The business serves customers throughout Brazil and has expanded to the United States and Mexico, with an average order value of R$2,000 for used items and R$350 for new parts.
Ozllo's initiative aligns with the expectations of younger consumers. According to a survey by Business of Fashion and McKinsey & Company, nine out of ten Generation Z consumers believe companies have social and environmental responsibilities.
With this innovative approach, Ozllo positions itself as a promising solution to the challenges of inventory management and sustainability in the Brazilian luxury market.
