IAS presents Brand Safety and Suitability pre-filtering solution for Google search network

Integral Ad Science (Nasdaq: IAS), a leading media measurement and optimization platform, announces the launch of Brand Safety Prefiltering (Pre-Screening) solution for Search Partners Network (SPN), Google's search partner network.The IAS will now drive ad performance and protection in SPN, giving advertisers greater control over their advertising investments before their ads are distributed by SPN.

SPN inventory consists of Google search-related websites and applications that allow advertisers to increase reach and conversions on mobile devices and desktops. The IAS solution allows advertisers to automatically exclude partner sites from search from industry settings for Brand Safety and Suitability control across the entire list of SPN domains.

“This expansion builds on our partnership with Google to provide global advertisers with seamless access to independent, reliable measurement and optimization solutions provided by third-party”, says Lisa Utzschneider, CEO of IAS. “ IAS is committed to providing brands with greater transparency no matter where their digital media investments are being spent, so they can confidently scale their campaigns across all channels and devices

IAS offers SPN advertisers:

• Trusted Third Party Control: The IAS Brand Safety Pre-Screening Solution is based on 12 standards aligned with industry definitions. Weekly updates ensure domains are regularly filtered to promote brand protection and adequacy throughout SPN inventory.
• Comprehensive Global Coverage: Drive performance with IAS across the Google ecosystem, including YouTube, Video Partners, and now the Search Partner Network.
• Support for All Campaign Types: Advertisers can use IAS opt-out lists for all types of campaigns with SPN inventory, namely Search, Standard Shopping, Apps, and Performance Max campaigns.

Combined with the brand safety protections established by Google for SPN, the IAS solution provides advertisers with an additional, trusted and independent layer provided by a third party to increase transparency and proactive control.The launch of the Brand Safety Pre-Screening Solution for SPN is the latest expansion of the IAS's long-standing collaboration with Google.

In 2024, IAS launched IAS Optimization for YouTube to maximize contextual fit for advertisers on YouTube through enhanced pre-screening adequacy controls Brand Safety and Suitability Measurement for YouTube, to include reports for campaigns in Performance Max and Demand Gen and, shortly before, the launch of the IAS Curation with Google Ad Manager.