Making a good sales pitch is essential to capture the attention of investors

In the startup sector, a sales pitch is essential for entrepreneurs to sell the idea of the business to a potential investor.And this idea needs to solve a problem, a latent pain in the market in which the company operates. 

According to Marilucia Silva Pertile, startup mentor and co-founder of Start Growth, which supports visionary founders on the journey to the next level, combining expertise, capital and experience, an essential point is the startup to deeply understand the demands of those who want to have as a customer.“O that we like to see are clear signs that the startup has found a relevant pain in the market and is growing to solve it”, he says.

The expert explains that many indicators, such as MRR, CAC and LTV, may not be consolidated yet in startups, but the pitch needs to show that the company understands the problems that its potential customers would like to see solved. “ Entrepreneurs need to make it clear in the pitch that they are working to offer a solution, and our role is to boost and help accelerate the startup's sales machine, giving support to reach its next level”, says Marilucia.

According to the co-founder of Start Growth, creating an engaging story, being succinct and using simple language are also key actions. “When the narrative is engaging, it helps to maintain attention and makes the potential investor more receptive”, she advises.

Check out five guidelines from the startup mentor for a good pitch:

Be objective: The entrepreneur must be clear and direct, without complex explanations or entanglements, after all investors do not usually have much time available and the pitches are usually brief. “It is necessary to focus on the most important points to capture the ATTENTION”, says Marilucia. 

Know deeply the market of action: Show that you know the area in which you want to act and be ready to answer questions firmly. 

Explain the pain your product or service solves: Make it clear that the startup knows the customer in depth and understands their problem, working to solve it.

Give prominence to the solution: Explain why your product or service is the most appropriate solution to the problem that was mentioned. What makes it unique in relation to the competition?

Use data and social proof: A good pitch can show data, testimonials or studies that prove that the solution presented is effective.