Corebiz debuts at TikTok Shop to boost brand sales in Brazil

Corebiz, a reference in e-commerce services in Latin America, already looks at the potential of TikTok Shop, the new marketplace of the platform that promises to revolutionize e-commerce in Brazil. Brands can explore the possibilities of the new sales channel, using personalized strategies to boost conversions.

The TikTok Shop allows companies to register products directly on the platform, integrating entertainment and shopping through short videos, live streams and affiliate marketing. The tool, which moved US$ 32.6 billion globally in 2024, represents a great opportunity for Brazilian brands that want to connect in an innovative way with the consumer.

Corebiz and TikTok Shop

With the growing adherence to social commerce, Corebiz positions itself as a strategic partner for companies that want to enter the TikTok Shop in a structured way. The company offers complete support in creating campaigns, integrating stores and developing digital marketing actions focused on conversion.

“O TikTok Shop will transform e-commerce by uniting engagement and shopping experience.Inflation with influencers and affiliate marketing significantly amplify conversion potential.We are ready to guide brands on this journey and maximize their results within the” platform, says Felipe Macedo, co-CEO and Founder of Corebiz.

Trends and transformations

In the United States, 45% of consumers using the TikTok Shop purchase clothing items, while 44% purchase beauty and personal care products. During Black Friday 2023, the platform generated approximately US$ 100 million in sales in a single day, tripling the results of the previous year.

In Brazil, where more than 50% of the population uses TikTok, expectations are high. Small and medium entrepreneurs will have a privileged space to expand sales. The adoption of the tool will occur gradually, starting with selected brands and sellers and expanding to more users in the coming months.

How does TikTok Shop work?

The tool allows an integrated shopping experience, with several features to boost sales:

1. Integrated store: products can be found in the shopping tab, in videos, live streams and in the brand profile;

2. Live shopping: sellers perform live broadcasts to present products, answer questions and encourage purchases in real time;

3. Partnerships with influencers: creators can promote products and receive commissions on sales through the affiliate program;

4. Simplified management: the platform offers tools for inventory control, orders and marketing campaigns;

5. Integration with e-commerce platforms: support for Shopify and other solutions via API, enabling efficient omnichannel operation.