How can financial support accelerate the career of creators in the creative economy?

As a strategic partner of content creators, the Noodle with facilitated credit, a unique platform for trading publishers and tools for financial management, fintech helps influencers organize their cash flow, maximize earnings and plan for the future, allowing them to focus on what really matters: creating.

Even with the best-known content creators making big bucks, most do not have access to credit. The reasons are among the short history, young age and data sources that no bank is interested in analyzing, such as social networks and content selling platforms.

Currently, Noodle has more than 5 thousand influencers and creators, who are represented by more than 200 agencies that process their payments and campaigns through the platform.In all, more than R$300 million in payments between these parties have already been handled, in addition to an investment greater than R$20 million in projects. Among the company's customers are Kondzilla, PineappleStorm and BR Media Group.

“Creators are dominating the world and their financial needs are still out of the interest of traditional institutions. Our role is to accelerate the growth of creators by offering the money they need to invest in content, staff and disclosure.And this is only possible because we have data and technologies that banks do not have.”, he says Igor Bonatto, CEO of Noodle.

Noodle is featured in a market that moves more than R$1.2 trillion per year globally, and will grow even more by 2027, according to Goldman Sachs. In Brazil, IBGE estimates indicate that more than 7 million Brazilians make money in the creator economy. Between 500 and 800 thousand live entirely from content creation.

“With Noodle, they find a complete ecosystem, ranging from easy access to credit to smart financial management and the creation of new strategic partnerships.We want them to have the security to focus on what they do best, while we take care of the rest”, says Bonatto.

Fintech, which has been growing rapidly in the creative economy market, recently received an investment from the QED fund, the same that bet on Nubank and Fifth Floor.