With the turn of the year, many professionals take advantage of the moment of renewal to rethink their career goals and seek new opportunities in the labor market. After all, the beginning of a new cycle is an excellent chance to plan changes, align goals and invest in personal and professional development. But in an increasingly competitive market, standing out requires more than a well-made curriculum: it requires strategy, self-knowledge and preparation for current trends. This is what explains Hosana Azevedo, Head of Human Resources of the Infojobs, website and jobs app that connects talent and companies
“Esse is the ideal time for professionals to analyze their trajectories and identify where they can evolve, whether in the domain of new skills, in the way they position themselves in the market or in the strengthening of their contact networks. The market is increasingly dynamic and valuing those who can combine technical and behavioral skills with a solid and well-targeted career planning”, highlights the specialist.
Based on this perspective, it is essential to adopt a strategic approach to boost the career and take advantage of the opportunities that the market offers. To help in this process, Hosana Azevedo shares practical and assertive tips for those who want to start the year on the right foot and stand out in the search for employment in an increasingly competitive market.
1. Update and highlight your resume
The first step is to ensure that your resume is up to date and highlighting your latest achievements. “A good resume goes beyond listing your experiences. It should show concrete results, such as goals achieved or projects delivered, in an objective and visually appealing manner”, suggests Hosana. She also highlights the importance of customizing the document for each vacancy. “Search about the company and adapt your resume to show skills and experiences that most align with what the organization seeks.”
2. Invest in digital skills and soft skills
In the increasingly digital world, skills such as mastery of technological tools, data analysis and fluency in remote work platforms are important differentiators. Hosana also emphasizes the relevance of soft skills.“Today, skills such as communication, problem solving and teamwork are as valued as technical skills.” Online course platforms are an excellent way to acquire or enhance these characteristics.
3. Broaden your networking and attend events
Staying connected with other professionals in the field is essential.“Participating in events, job fairs and discussion groups is a great way to meet people, understand market trends and even discover vacancies before they are publicly disclosed”, comments Hosana.
4. Set clear goals and create a career plan
Establishing specific goals and creating a plan to achieve them is a key step.“A well-structured career plan helps professionals visualize where they want to go and strategize to achieve each” goal, says Hosana.Tools such as the SMART method (specific, measurable, achievable, relevant and temporal) can be useful in this process.
5. Prepare for dynamic selection processes
The selection processes are more interactive and technological, involving group dynamics, online tests and interviews with practical cases. “Being prepared for this new format is essential. Research the company, train your personal presentation and be open to participate in activities that evaluate behavioral skills and techniques”, advises Hosana.
“Starting the year with a well-defined strategy is the key to turning ambitions into achievements. Job search is a journey that requires self-knowledge, strategy and determination. Taking advantage of the moment of renewal to invest in yourself, align your goals and prepare for market demands can open doors to new opportunities and career advances. With focus, determination and the right actions, 2025 can be the year you take the next big professional step”, concludes the expert.
