Black Friday: how to increase sales and get along on the date using WhatsApp automation

According to the Black Friday 2024 Purchase Intention Survey, prepared by Wake in partnership with OpinionBox, 66% of Brazilian consumers intend to buy a product on Black Friday this year.The report, which also addresses issues related to consumer experience, points out that WhatsApp is one of the preferred means of customer interaction (30,1%) with companies when it comes to communication and brand advertisements.

In this regard, the Cielo-SBVC Ranking study, prepared by the Brazilian Retail and Consumer Society (SBVC), showed that 46% of the largest retailers operating in Brazil use WhatsApp as a sales tool. At the same time, the 2024 Sales Panorama survey, prepared by RD Station, revealed that 70% of sales professionals declare that the network is the most effective channel in contact with the customer.

From this scenario, Marcos Schutz, CEO of SaleComChat, rede de franquias especializada nos serviços de automação do Whatsapp, alerta para o fato de que iniciar ações automatizadas no aplicativo de mensagens instantâneas antes da Black Friday potencializam as vendas e melhoram a experiência do cliente. “Campanhas prévias ajudam, não apenas expandir a base de contatos como também a criar expectativa nos consumidores. Ao anunciar ofertas e descontos especiais que estarão disponíveis, as marcas despertam o interesse e a excitação, incentivando os clientes a se planejarem para as compras”, explica.

According to the executive, WhatsApp automation tools offer several features designed to maximize customer service efficiency and, consequently, increase sales. This is because, through the feature, it is possible to serve a larger volume of consumers simultaneously, create a sense of urgency about the offers, answer frequently asked questions and solve common problems with chatbot, as well as manage the flow of messages.“Such automation capabilities ensure that customer service is not only fast, but also of high quality, even when the volume of interactions is significantly higher”, comments Marcos.

As the CEO of VendaComChat, some features are crucial to stand out during Black Friday, check out:

Data AnalysisWhatsApp automation tools enable the collection and analysis of customer data, so that sellers can better understand buying patterns and optimize marketing and sales strategies during Black Friday.“Sse type of tool allows you to create and send personalized offers based on customer purchase history.During high demand dates, this can be used to offer unique discounts that are more likely to convert sales, based on previous preferences and buying behavior of” consumers.

Schedule alerts on lightning offers and limited stock

Through automated messaging, retailers can warn customers about launching future offers, lightning promotions and stocking the most desired products. 

Management at peak of care

The system can mechanize the scheduling of confirmations or reminders, reducing the administrative burden on employees, so as to avoid delays or confusion.In addition, in periods of high traffic, the management of incoming messages ensures that all are met in a timely manner, maintaining the quality and speed of service.

Personalization of thanks and request for feedback

Por último, o CEO ressalta que realizar um pós-venda eficiente é crucial para fidelizar os clientes adquiridos durante datas sazonais do varejo e por isso recomenda, “envie mensagens de agradecimento personalizadas após a compra, usando o nome do cliente e mencionando especificamente o produto adquirido. Isso mostra apreço e reconhecimento por ele. Além disso, enviar pesquisas de satisfação logo após a conclusão de um atendimento, pode proporcionar um feedback instantâneo que deve ser usado para ajustes rápidos em tempo real”, finaliza.