Legalized bets register new record of accesses in August

The legal sports betting market in Brazil has had in august the highest number of accesses ever recorded from history.

Sites that use the “ domain.bet.br” 2.21 Billion visits, surpassing the previous record, which was 2.18 Billion it was registered in May of this year.

> The withdrawal is made monthly by the Legal Bet, and the details are in https://apostalegal.com/noticias/mercado-legal-de-bets-quebra-recorde-de-acessos-em-agosto

The number of hits registered by the legalized bookmakers in the country was almost three times higher than in August 2024: the same set of bets monitored by the Legal Bet had 761 Million accesses 1 Year ago, jumping approximately 190%.

The significant increase in accesses reflects not only the popularization of bookmakers, but also the possibility of brands advertising freely on the internet, investing in advertising and redirecting traffic to their homepages, after regulation in January 2025.

What explains the growth of betas?

August performance may have been driven by the resumption of the sports calendar, with decisive games in Brazilian and international football, as well as the growing popularity of online casino modalities such as Tiger, Aviator e Spaceman.

According to official data from the Ministry of Finance, Fixed quota betting companies billed R$ 17.4 billion in the first half, already discounted the prizes paid to the players.

With the record results of august, it is estimated that, only in july and august, the sector has moved the equivalent of 38% of the billing of the entire first half, signaling a trend of accelerating gains.