Winter Delivery Consumption Boom Drives Menu and Packaging Adaptations

August, with its cooler temperatures, has established itself as one of the hottest months for the delivery sector in Brazil. According to a survey by the Brazilian Association of Bars and Restaurants (Abrasel), establishments that adapt their menus to the season record up to a 25% increase in evening sales, especially in hot dishes and comfort food, such as soups, broths, pasta and stews.

To keep up with demand, experts recommend operational adjustments ranging from choosing the right utensils to investing in thermal packaging. "In delivery, the customer experience begins with the presentation of the order. Packaging that maintains the temperature and prevents leaks conveys professionalism and increases the chances of repurchase," explains Mislene Lima, a customer delight specialist and sales leader at Grupo Simão.

Adapting menus is also seen as a loyalty strategy. According to Lidiane Bastos, business administrator and CEO of Grupo Simão, seasonality can be an ally for reducing costs and surprising the public. "Seasonal menus make it possible to work with fresh ingredients that are more cost-effective. They also create a feeling of novelty, encouraging customers to order again," she says.

In addition to the choice of dishes, the internal organisation of kitchens is seen as a decisive factor in ensuring that the operation runs smoothly. Research by the National Restaurant Association (ANR) shows that 70% of the establishments that invest in high-performance equipment manage to reduce preparation times by up to 20%. "When there is method and clarity in the routine, the restaurant is able to fulfil more orders in less time, while maintaining the quality of the service," adds Mislene.

Another point in evidence is loyalty via delivery apps. According to PwC data, 71% of consumers consider the presentation and design of the packaging to be an important factor in their purchasing decision. For experts, investing in personalised containers, with their own visual identity and thank-you messages, helps create a bond with the public and generates spontaneous publicity on social networks.

"The customer who orders via the app doesn't see the restaurant's lounge or the face-to-face service. The perception of value and care lies in what they receive at the door. That's why every detail counts," emphasises Mislene.

How bars and restaurants can take advantage of delivery in winter, according to Lidiane Bastos:

• Invest in thermal packaging
  Containers that maintain the temperature of food until delivery are essential for broths, soups and pasta. Choose options that are leak-proof and easy to handle.
• Bet on seasonal menus
  Include winter dishes such as stews, individual fondues and warm desserts. Working with seasonal ingredients reduces costs and guarantees freshness.
• Organise the kitchen for speed
  High-performance utensils, such as sturdy pans, precision scales and processors, reduce preparation time by up to 20%.
• Personalise your service in the app
  Use packaging with the brand's visual identity, include thank you messages or simple gifts such as artisan bread to accompany soup. These details increase loyalty.
• Create loyalty promotions
  Offer progressive discounts for customers who order more than once a month or family combos, which have a strong appeal during the school holidays.
• Bet on drinks and side dishes
  Teas, coffees, wines in individual portions and winter desserts are differentials that increase the average ticket and complement the experience.