In full expansion, the 99Food and Keeta platforms have just completed their integration with Open Delivery, which standardizes communication between apps, management systems, and restaurants. This news represents an important advance for the out-of-home food sector, which now has more options for sales channels integrated in a simple, fast, and automated way. .
By joining Open Delivery, both 99Food and Keeta will now operate with full interoperability with management systems already used by bars, snack bars, and restaurants. This allows orders to arrive directly into the establishment's system, without the need for specific adaptations for each platform or parallel verification processes, which reduces errors, saves time, and improves the customer experience. .
“The Open Delivery standards, which have been developed by Abrasel for 5 years in partnership with over 100 of the leading software developers for restaurants, were fundamental for 99 and Keeta to be able to enter the market easily and quickly,” says Célio Salles, co-founder of the initiative. .
Regarding the market impact, he adds: “the arrival of these two major apps establishes a new competitive dynamic, giving establishments and consumers more choice, allowing us to project the expansion and strengthening of delivery services in Brazil.” .
99Food, which already has a consolidated user base by sharing the app with 99Taxi, will now operate with the Open Delivery standard, expanding its ability to integrate with management systems used by out-of-home food establishments. .
Keeta, already in the initial phase of operation in the Brazilian market, inaugurates its activity with a focus on the cities of Santos and São Vicente (SP). As a new competitor in the sector, the platform is betting on strategies for attracting and retaining customers to position itself among the major delivery players, and its adherence to Open Delivery reinforces this movement by facilitating the connection with restaurants and franchise networks. .
Rede Rei do Mate expands sales channels with integration into Open Delivery
Brands that have already announced partnerships with Keeta, such as the franchise network Rei do Mate, see the integration with Open Delivery as a facilitator. According to the network's Director of Franchises and Expansion, João Baptista da Silva Júnior, adopting the standard represents a strategic turning point for the sector. .
“Our role is always to seek the best technological solutions that promote growth in the market. Open Delivery made it possible to break a negative cycle in which each part of the chain used a different system. With the entry of new players who have already adopted the standard, such as Keeta, integration became easier and, undeniably, the market benefited,” he says. .
The choice of suppliers also started taking adherence to the standard into account. “Today, when choosing a partner, I already ask if they adhere to Open Delivery. Keeta's great advantage is that it has already entered the Brazilian market integrated, which facilitates service delivery and accelerates its insertion into the national market. This agility will allow for a much greater potential for growth,” adds João Baptista. .
The integration was carried out through the GCom management system, which is already receiving orders from Keeta automatically. This new development expands the network's sales channels and reinforces the importance of standardization for the sustainable growth of delivery services in Brazil. .
A more open and competitive market
The entry of new platforms into the Open Delivery ecosystem strengthens competition and expands possibilities for entrepreneurs in the sector. With standardization, restaurants can integrate their menu with different applications in a unified way, without depending on exclusive solutions or manual processes. .
Open Delivery is an initiative by Abrasel (Brazilian Association of Bars and Restaurants) in partnership with technology companies and industry representatives, with the objective of democratizing access to delivery services, reducing operational costs, and giving establishments more autonomy. .
