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4 In 10 companies point to a lack of growth opportunity as the main reason for losing talent

E-Commerce Update
By E-Commerce Update

A 30ª edição do Robert Half Confidence Index (ICRH) trouxe detalhes sobre a taxa de rotatividade, conhecida como turnover voluntário, que as companhias brasileiras vivenciaram no último ano. A pesquisa revelou um aumento entre as empresas que perderam talentos pela falta de oportunidades de crescimento. Embora já ocupasse a segunda posição no ranking em 2023, a representatividade dessa alternativa subiu de 25% para 40% das respostas em 2024.

As razões por trás das saídas voluntárias

A sondagem contou com a participação de 387 profissionais responsáveis pelo recrutamento nas organizações e, na avaliação deles, os cinco aspectos que mais incentivaram colaboradores a pedirem demissão foram:

  • Melhores propostas em outros locais (71%)
  • Falta de oportunidades de crescimento (40%)
  • Salários abaixo da média do mercado (24%)
  • Benefícios pouco competitivos (22%)
  • Falta de reconhecimento e recompensas (22%)


Mais empresas estão com turnover acima de 10%

Em 2024, quase metade das companhias (44%) registrou uma taxa de rotatividade inferior a 5%. Já 21% das organizações apresentaram índices entre 5% e 10%, enquanto 28% reportaram turnover acima de 10%. Os 6% restantes não souberam responder.

“Se, por um lado, houve um aumento na proporção de empresas com indicadores abaixo de 5%, por outro, também cresceu a quantidade de companhias com taxas superiores a 10%. Esses números indicam uma polarização maior: mais organizações com turnover baixo, mas também um avanço daquelas com rotatividade elevada”, analisa Lucas Nogueira, diretor regional da Robert Half.

Altas taxas podem resultar na perda de conhecimento organizacional, impacto na qualidade das entregas e desperdício de investimentos em treinamento. No entanto, valores muito baixos podem indicar um cenário de acomodação, o que também não é positivo.

Ações para amenizar o turnover
As companhias estão adotando ou planejando estratégias com o intuito de aumentar a retenção de colaboradores. De acordo com os recrutadores entrevistados, as cinco principais iniciativas são:

  • Capacitação das lideranças (39%)
  • Oferta de treinamentos para a equipe (36%)
  • Programas de desenvolvimento de carreira (35%)
  • Melhoria nas condições de trabalho e no ambiente organizacional (35%)
  • Aprimoramento da gestão de desempenho (31%)


“O turnover voluntário definitivamente é um indicador crítico para as empresas, mas o desafio mesmo está nos extremos. Um nível saudável de rotatividade promove a renovação da equipe e a diversidade de ideias, enquanto índices muito altos ou muito baixos podem ser sinais de alerta. Fato é: a retenção começa no processo de recrutamento, com o alinhamento de expectativas desde a sala de entrevista”, conclui o diretor regional da Robert Half.

E-Commerce Update
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E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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