TikTok Shop arrives in Brazil with integration via Magis5, leading automation hub for marketplaces and e-commerce

TikTok Shop, a feature that allows users to sell products on this social network, starts operating in Brazil from May 8, 2025 integration hub to include the platform in the country will be Magis5, which already integrates all the main marketplaces in operation in Brazilian e-commerce.

For Magis5 CEO Claudio Dias, the entry of the TikTok Shop promises to shake up the e-commerce market in Brazil.“O TikTok has 111.3 million users in Brazil, the third largest online presence in the world.They are potential customers of different age groups and consumption profiles platform for e-commerce is gigantic”, he evaluates.

The effectiveness is both in the number of users that can be reverted in online sellers and in the diversity of items to be marketed, says Dias.“The expectation is of great appeal for the commercialization, in the TikTok Shop, of articles from the segments of beauty, personal care and health, fashion and electronics”.

The expert explains that the functionality of TikTok's’s Shop is already available in the United States, the Philippines, Indonesia, Malaysia, United Kingdom, Singapore, Thailand and Vietnam. Recently, it arrived in Mexico. “In all these countries, successfully.In the United States alone, the platform moves US$ 9 billion per year. For Brazil is a chance to potential, and a blue ocean economically”, bet.

Magis5 was selected as a strategic partner of TikTok Shop during the planning phase of the platform in Brazil. The agreement, signed under confidentiality, ensured the development of an advanced technical integration even before the official announcement. “This partnership reinforces our role as an essential integration hub for sellers in the growth of their business in the national market”, Dias highlights.

Magis5 unifies 12 marketplaces including newcomer TikTok Shop & O. Sellers into a single integrated platform. Sellers gain agility with automated publishing, real-time inventory control and centralized order management, simplifying once complex and time-consuming operations.

The solution automates accurately. From documents to logistics of stock, everything is managed with customizable rules and integrated analytics.“Result? operating costs, Elimination of manual errors and ability to scale sales with security 5 advantages that explain why the platform moves millions in digital retail”, explains the CEO of Magis5.

Based in Rio Claro (SP) and with national operations, Magis5 started operations in 2018. More than R$ 5 billion have already passed through the marketplaces integration hub, which has transacted more than 50 million orders. The company has a team of more than 100 employees.