A survey conducted by Getnet, the global payments fintech of the Santander Group, during Customer Week (September 15-21, 2025) shows that Brazilian commerce saw a 13.94% increase in revenue compared to the same period in 2024.
The result was primarily driven by digital retail, which saw growth of 12%, while physical retail grew by 9%.
In the segment breakdown, Unclassified Durable Goods led overall growth, with a revenue increase of 25,52%, demonstrating greater consumer appetite for higher-value-added products. Another highlight was the footwear sector, which saw growth of 7,58% during the period. In online retail, the Family Clothing sales category also performed positively, increasing by 11,12%, reinforcing the importance of apparel in e-commerce.
Analysis of the Customer Week data shows that promotional initiatives, coupled with expanded digital channels, contributed to increased sales during the period. The observed performance across different segments and channels reinforces the importance of integrated strategies to meet the new consumer dynamics," says Rodrigo Carvalho, Superintendent of Analytics at Getnet.