StartNewsLaunchesSebrae RS launches AI solution to turn ideas into business
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Sebrae RS launches AI solution to turn ideas into business

E-Commerce Update
By E-Commerce Update

Para quem quer tirar uma ideia do papel ou remodelar um negócio já existente, o Sebrae RS lança o “Da Ideia ao Negócio”, uma nova solução digital que une a metodologia do Business Model Canvas ao suporte da Inteligência Artificial. A proposta é ajudar pequenos empreendedores a planejar, testar e estruturar seus modelos de negócio de forma personalizada e gratuita. O lançamento integra a estratégia da organização de ampliar o acesso a produtos digitais e consolidar sua atuação como parceira dos pequenos negócios no Estado.

Pensado para quem está começando ou deseja revisar sua proposta de valor, o Da Ideia ao Negócio simplifica o planejamento estratégico, conduzindo o usuário pelos nove blocos do Canvas, como segmentação de clientes, canais, estrutura de custos e fontes de receita, com sugestões e direcionamentos gerados por IA. O objetivo é organizar ideias e aumentar as chances de sucesso na abertura ou adaptação de um negócio.

Janine Ledur, gerente de Gestão de Soluções do Sebrae RS, explica que a ferramenta representa um avanço importante na integração da tecnologia à jornada empreendedora. “As áreas de Tecnologia e Soluções desenvolveram uma solução com IA generativa que transforma ideias iniciais em propostas inéditas e alinhadas às necessidades específicas de cada empreendedor”, destaca.

Ainda de acordo com Janine, o desenvolvimento da plataforma seguiu o posicionamento estratégico da instituição, com foco em soluções práticas e personalizadas, voltadas às principais cadeias priorizadas pelo Sebrae RS. “A atuação digital busca fortalecer a presença da entidade nesses segmentos, gerar novos atendimentos e impulsionar o crescimento dos pequenos negócios gaúchos”, complementa a gerente de gestão de soluções.

Além disso, a ferramenta foi construída com base na lógica de Go-To-Market (GTM), metodologia que orienta a melhor forma de lançar uma solução no mercado. A plataforma ajuda empreendedores a identificar seu público, definir canais de entrega e criar estratégias mais eficientes para o lançamento e crescimento de seus negócios.

Com esse lançamento, o Sebrae RS reforça sua aposta na inovação como aliada para facilitar a jornada de quem empreende e gerar impacto positivo no ecossistema de pequenos negócios do Estado.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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