R$ 1 billion John Kepler enters the investment sector and closes partnership with BTG office (BPAC11)

Joao Kepler, one of the biggest references in New Economy in Brazil, through the holding company Equity Fund Group (EQF), has enter the investment sector in Brazil through the society with the Azure Investments, BTG AAI office (BPAC11). With the goal of achieving R$ 1 billion in custody next 12 Months.“We were leaving a lot of money on the table, because our customers, partners and invested companies left their resources scattered throughout the financial market and did not monetize. We made an estimate and, only in 2023, we could have directed more than R$ 500 million, if we had an arm focused on this sector”, reveals Kepler.

Founded by Bruno Coimbra, who previously was partner and Head of Advisory at XP Investimentos, together with Rodolfo Amaral, Caio Fernandes and Gabriel Malvezi, the Azure it has been standing out in the market for excellence in serving its customers and for the solid partnership with the BTG Pactual's. Now, with the arrival of EQF, by Joao Kepler, Nilio Portela and Tulio Mene, the company takes a significant step in its trajectory and acceleration of growth.

Known for his role in the world of Venture Capital, being founder of Bossa Invest, Joao Kepler, through the partnership with Azure, makes his 1° movement in the investment sector in Brazil. “This partnership allows me to significantly expand the scope of what we can offer to our ecosystem. Until then, our performance was focused on illiquid and long-term investments, as Venture Capital, for example. Now, with Azure Investimentos, we will offer a complete financial management, diversified in liquid assets and complementing the clients' equity strategy in addition, the Azure team stands out for its agility, length and experience, essential factors for this partnership to deliver concrete results and aligned with the interests of” customers, says Joao Kepler.

In addition to the new operations with Azure, Equity Fund already has relevant investments in the Investment market in companies such as Kingdom Auto Finance and Home4U, both in the United States and which are part of the diversified strategy of the group Henrique Martines (ex Monte Bravo and M.Nigro) to lead the new BU (business Unit), which will account for the financial market arm of EQF is another strategic move that reinforces the commitment to expansion and innovation in the sector.

“Esse is a strategic step for Azure Investimentos and we are excited to have the innovative vision and experience and strength of the investment holding company EQF and Joao Kepler himself. Now, together with them, we will be able to add even more value to our solution offering, taking global care of the financial life of our customers”, says Bruno Coimbra.