Looking to boost sales in 2025? Understand how an efficient acquisition system can amplify sales results.

According to the Brazilian E-commerce Association (ABComm), e-commerce in Brazil is projected to grow by 101% in 2025, surpassing R$224 billion in revenue. Much of this is due to various retailers adopting payment processes to boost sales, such as acquiring services.

For Felipe Negri, CEO of PinbankA one-stop-bank provider with a complete ecosystem of financial solutions, this alternative is a strategic differentiator to ensure sustainable growth and competitiveness in the market. "It's a technology that opens the way for brands to increase their conversion rates and serve consumers more efficiently," he says.

While ideal for online stores, the executive also emphasizes that this system can be a sales driver in physical retail. "In addition to facilitating card payments, the format has features that adapt to the specific needs of each business," he adds.

Customer Experience (CX) Improvement

The primary differentiator of the acquisition lies in the ability to facilitate swift transactions. "It's a solution that helps the company process a high volume of payments with various cards, bringing automated and error-free processes," explains the fintech executive.

Due to this dynamic, customers are less likely to abandon their purchases, as the Baymard Institute reveals that approximately 17% cart abandonments occur due to complex and lengthy checkouts. The institute also points out that operations with these characteristics resulted in an average of 70% abandonments in 2023.

Beyond agility, Negri also adds that the acquisition contributes to better shopping experiences due to its ability to generate strategic insights. "Companies can collect and analyze data related to transactions, which show the paths for brands to adapt to market trends and new consumer habits," he notes.

Fraud reduction

Another significant advantage of acquirer services is protection against online fraud attempts. A recent DataSenado study, conducted in partnership with Nexus, illustrates this challenge for e-commerce, revealing that one in four Brazilians fell victim to digital scams in a 12-month period.

A further achievement by Pinbank itself reinforces this benefit. The fintech received MasterCard's top prize in the "approval rate and fraud in non-present cards (e-commerce)" category, demonstrating its capabilities as an acquirer to serve high-volume markets, positively impact the customer experience, and provide the strongest barrier against these criminal activities.

The CEO highlights the importance of the service in this regard: “More than just being optimized, the acquisition is an approach that brings a higher rate of public and corporate acceptance due to its security. For brands to perform well throughout the year, they first need to gain consumer trust and demonstrate that they have a strong financial management within the digital environment,” he concludes.