What is the use of chatbot in the beauty industry?

The beauty area in Brazil is recognized for its advancement ahead of other countries. Here, aesthetic clinics offer customers increasingly technological and innovative treatments. However, for this modern experience also be part of the stage of care, the chatbot it became a wildcard solution to the business of this branch. 

What are the chatbots? How do they relate to the area of beauty and aesthetics?

You chatbots these are computer programs designed to interact with users through automated conversations, either by message or voice. These systems can be pre-programmed with limited response options, or utilize artificial intelligence and natural language processing to meet user requests in a similar way to a human conversation.“Eles can be integrated into different platforms, such as sites, messaging applications and social networks. Therefore, they are fundamental in optimizing customer service”, adds Giovane Oliveira, Chief Technology Officer of Total IP.

In competitive marketing blocks it is necessary to understand how to stand out. For Oliveira, the customer experience, in a space beauty, must deliver not only results, but also an agile service.“The faster you provide support for the needs of the public, satisfaction is guaranteed. Therefore, the application of technology from the first contact tends to favor this issue. Thus, due to the readiness of this tool, the chatbots they have become allies of professionals and aesthetics businesses”, reinforces the specialist in tech. 

Thus, the possibility of personalization of bots makes the tool flexible and useful in different markets and this includes care.Take a look at four ways to apply the software in the consumer experience: 

Scheduling: the selection of times can be automated. That is, the person interested in scheduling the procedure can activate a command to view the available dates and select one. 

Doubts: when a space offers different procedures or products, especially related to personal care, there are doubts about the process, results, values, among others. In these cases, technology can be applied to answer these questions without triggering an attendant. 

Notices: it is possible to schedule notices about the space, rules, promotions, breaks in service, increase in values, among others. bot it can contact all consumers at the same time and, if necessary, remedy possible uncertainties. 

Messages and tips: those who take care of themselves, love to receive new guidance on how to increase well-being. With the mechanism, it is easier to maintain the relationship. 

Aesthetic clinics are on the rise in Brazil 

Investment in the aesthetics and beauty sector is on the rise, especially among small and microentrepreneurs. From January to September 2024, Brazil witnessed significant growth, with the opening of more than 170 thousand small businesses, including hairdressers, manicures, pedicures and cosmetic specialty stores. According to data from the Brazilian Micro and Small Business Support Service (Sebrae), the value is an average of 700 new establishments per day, or almost 30 per hour. 

Another analysis, made by Modor Intelligence, demonstrates a favorable projection in the segment for the coming years. According to the numbers, the size of the Brazilian market for beauty and personal care products is estimated at US$ 33.14 billion in 2024 and should reach US$ 44.03 billion by 2029. “se meia constantly observes the pains of the public and produces in favor of their well-being and self-esteem. Thus, those who enter this space with the intention of generating profit and attracting customers, must be dynamic and updated with the new digital solutions”, Oliveira concludes.