Research shows that service automation via WhatsApp is able to boost sales

According to a survey conducted by Jetsales Brasil, about 60% of companies that automated the service via WhatsApp are achieving sales success.The survey, which heard more than 200 organizations, revealed that customer service automation is one of the main strategies adopted by businesses to boost sales and improve the consumer experience.

With the changes caused by the Covid-19 pandemic and the digital transformation of retail, WhatsApp has become one of the essential tools for the smooth operation of operations and customer retention. Data from the Boston Consulting Group (BCG) states that 8 out of 10 consumers prefer to communicate with companies through instant messages such as Telegram and WhatsApp itself. 

“A social network has become the main communication channel between companies and consumers.With the automation of customer service, companies can streamline the sales process, reduce costs and offer a more efficient and personalized service”, the says Joao Henrique Louredo, CEO of Jetsales Brazil.

In addition, the survey revealed that companies that have adopted the automation of service via WhatsApp are reaping several benefits, such as increased customer satisfaction, reduced average service time and sales growth. 

“With an average investment of R$ 1,000, companies can adopt a service automation platform via WhatsApp and obtain a significant return on this investment.We are talking about a profit potential three times higher for corporations that decide to adhere to the automation of service and this aspect is able to optimize the company's positioning before the” market, he highlights Arthur Verona, Customer Success Director and partner at Jetsales Brasil.