Customization at scale and automation will be featured in digital marketing in 2025

For businesses that want to grow and be seen in an increasingly competitive and digitized market, digital marketing services are essential as they allow brands to connect directly with their audiences, reach new markets and optimize results based on hard data. 

In addition, these digital services contribute to companies of all sizes, but especially SMEs, which are in greater numbers in the country, can build a strong and consistent presence, indispensable to retain customers and stand out in the online environment.

Marcus Calixto, CEO of Beelieve Group, a company specializing in digital marketing for SMEs, believes that 2025 will continue to be driven by personalization at scale, combined with intelligent automation.

“O online consumer values three fundamental pillars: convenience, trust and personalization.He seeks an agile, transparent and secure shopping experience, as well as offers and recommendations that are aligned with his needs.Efficient service, from pre-sale to after-sale, is also a decisive differential”, explains the executive.

Recently, Beelieve started to implement a new methodology in its services called Blue Star.The method consists of three very important pillars within the digital: Operational Squads, Artificial Intelligence (AI) and Integrated Technology. 

“In the case of artificial intelligence, it will be even more integrated into strategies, allowing to predict behaviors and create hyper-segmented campaigns.To further strengthen the customization of the service for the end consumer and potential customers”, Calixto highlights.

The expert reinforces that to make an online purchase the end consumer prioritizes trust and information, and one of the first steps is to research the company's social networks.

“It looks for signs of reliability, such as updated pages, interactions with the public and positive reviews.Therefore, it is critical that companies keep their social networks and digital platforms optimized and constantly updated”, advises the CEO of Beelieve.

Calixto also points out other highlights of digital marketing that SMEs and digital professionals need to pay attention to.

“Strategies that rescue the sense of community and belonging, such as online forums and exclusive communities, can gain new strength with more modern platforms. More consolidated products, such as email marketing, will remain a great tool if used as a way to promote more customization and interactivity. In addition, simple content formats, such as newsletters and blogs, can resume prominence as the public seeks more informative content and less focused on direct sales”, concludes the expert.