Easter 2025 is golden opportunity for retailers

One of the most anticipated dates for consumers is approaching, Easter 2025 promises to bring a sea of opportunities for retail. After all, in addition to chocolates, Brazilians also invest in gifts, decoration and seek to create magical moments for children. To stand out, it is essential to understand consumer trends and integrate innovative technologies.

What to expect from consumption at Easter 2025?

The chocolate market faces challenges with the high of inputs, but demand remains strong.The Brazilian Association of the Chocolate, Peanut and Bullet Industry (Abicab) estimates the production of 45 million Easter eggs, with 94 new launches in 2025. These data “ brighten the eyes of retailers for bringing news to the public. 

In addition to traditional eggs, consumers seek alternatives such as bars and chocolates.In addition, the food sector premium, as wines and cod, also gains strength. Another striking trend is the preparation of special meals at home, with 55% of respondents planning to cook for the date, according to a survey by Supprimaxxi.

“Storers need to take advantage of the seasonal opportunity to deliver the best customer support, relying on cutting-edge technology as an ally”, comments Carlos H. Mencaci, a CEO from Total IP+IA. According to data collected by the study “Artificial Intelligence in Retail”, 47% of retailers already used AI (Artificial Intelligence), while 53% have not yet implemented it, but thought about this possibility.

Smart retail: AI multiplies profits at Easter 2025

To meet customer expectations and optimize operations, relying on innovation is essential. In this reality, Total IP+IA offers two tools to transform the business and seize every opportunity:

• Total Chat Center: centralizes the service, especially via WhatsApp, streamlining communication and organizing the customer portfolio.

• Artificial Intelligence: automates inventory management, sales analysis and dispatch of notices, ensuring efficiency and accuracy.

The implementation of these solutions provides a more agile service, assertive marketing campaigns and insights the search for quality and differentiation drives the industry and delivers long-lasting” results, advises Mencaci.Betting on exclusivity, sustainable packaging and digital experiences can be the big differentiator this year.