Mercado Livre reveals Brazilian consumer habits on its platform

Mercado Livre, one of the largest e-commerce platforms in Latin America, recently released a study highlighting Brazilian consumer buying habits. The research, based on data collected by the company, reveals valuable insights into user behavior and outlines personalized consumer profiles.

According to the study, Brazilians are increasingly embracing online shopping, seeking convenience, variety, and competitive prices. The COVID-19 pandemic further accelerated this trend, with many consumers choosing to make purchases through mobile devices, such as smartphones and tablets.

Mercado Livre identified different consumer profiles among Brazilians, considering factors such as age, gender, geographic location, and product preferences. Notable profiles include "tech enthusiasts," who constantly seek the latest electronics and gadgets, and "fashion lovers," who follow trends and prioritize purchasing clothing and accessories.

Another identified profile is that of "modern parents," who use the platform to purchase products for their children, such as toys, children's clothing, and baby care items. Meanwhile, "home and decor specialists" are those seeking furniture, appliances, and home goods.

The research also revealed that Brazilian consumers value fast delivery and the option of paying in installments for purchases. Mercado Livre has been investing in logistical solutions to meet this demand, such as expanding its distribution centers and partnering with delivery companies.

Furthermore, the platform has been investing in personalization features, using artificial intelligence to recommend products based on users' purchase and browsing history. This approach aims to provide a more relevant and effective experience for each consumer.

Mercado Livre's study reinforces the importance of understanding consumer behavior and preferences in the digital environment. By creating personalized consumer profiles, the company seeks to offer an increasingly satisfying and tailored shopping experience to the needs of individual Brazilians.

With information from ABS communication.