Magalu joins Acredita No Primeiro Passo, a project encouraging employment for beneficiaries of federal government social programs

Magalu has just joined the Acredita No Primeiro Passo Program, a Federal Government initiative aimed at the socioeconomic inclusion – through the formal job market – of people registered in the Single Registry (CadÚnico) and beneficiaries of social programs.

Luiza Helena Trajano, Chair of the company's Board of Directors, and Frederico Trajano, CEO, participated in the partnership signing in São Paulo. Wellington Dias, Minister of Development and Social Assistance, Family and Fight Against Hunger (MDS), also attended the event.

With this partnership, Magalu reinforces its commitment to development through job and income generation. "The program is a highly effective solution for integrating the most vulnerable segment of the population into the formal labor market and reducing their dependence on government social programs," says Frederico Trajano. "These are very important programs, but they should be temporary, with the exit door being the individual's ability to generate income through work."

With a presence across virtually the entire country, Magalu generates over 1,000 job opportunities each month across a wide range of areas within the company. Now, these positions will also be offered to participants in the Acredita No Primeiro Passo program: people aged 16 to 65, with priority given to women, young people, people with disabilities, residents of Black communities, and traditional populations, such as riverside communities and quilombolas. Candidates must have their information updated in CadÚnico.

According to Federal Government data, between 2022 and 2024, the Acredita program contributed to a 10.7% increase in the income of 50% of the poorest and changed the social status of 14.8 million Brazilians, who rose above the poverty line. In February of this year alone, according to the Federal Government, almost 60% of the new formal jobs in the country – 253,000 of the 431,000 positions created – were allocated to CadÚnico members. In addition to fostering formal employment, Acredita also invests in professional training for high-demand positions.