Brazilian startup creates innovations that drive sales and improve the customer experience

THE Tictus, a Brazilian startup that already aims at the global market, is standing out in the infoproducts sector by offering a sales platform that goes beyond traditional functions.With tools that expand the results of those who sell and make the shopping experience simpler and more practical for the customer, Ticto has consolidated itself as an innovation hub, creating new trends and customized solutions that are raising the industry standard.

Data from the Brazilian Electronic Commerce Association (ABComm) show that Brazilian e-commerce continues to expand, and platforms that invest in innovation achieve up to 35% more sales than those that operate with more basic systems. Ticto, with its functionalities designed to engage the consumer and facilitate the purchase journey, aligns with this trend and focuses on increasing conversion rates for those who use its technology.

Renatto Moreira , CMO and co-founder of Ticto, reinforces that the company's proposal is to be more than a sales platform.“We want to be an innovation center, with tools that simplify the lives of those who sell and improve the experience of those who buy. We create features that help our customers sell more, and that make the buying process easier and more enjoyable for the consumer. The idea is that the infoproducer realizes that he sells more being in Ticto, even without being able to explain exactly why that FANTASY”, explains Moreira.

Features that increase profits and improve the experience

One of Ticto's key innovations is the use of strategies such as “order bump” and “upsell”, which suggest additional products at the time of purchase, encouraging the customer to add items to the cart with almost irresistible married sales. 

According to Renatto, these tools improve salesman's billing and still offer the buyer a more complete and personalized experience. “Increasing the average ticket makes a huge difference for those who sell, and the consumer, when receiving suggestions that complement their purchase, feels that the experience was designed for him”, highlights Moreira. 

Another important feature is the “back redirect”, which redirects the consumer to a special offer should he decide to abandon the cart. “If the customer is about to leave the checkout, we can direct him to a discount page or other offer that increases the chance of finalizing the purchase. This is advantageous for the seller, but it is also an opportunity for the customer who is often surprised by an offer he did not expect and even a discount that would not otherwise have”, adds Moreira.

Sales recovery

Ticto also stands out for its purchase retentive functionality, a solution that allows the system to re-pass a transaction that was denied on the first try. This feature is especially useful to minimize credit card refusals due to payment problems. This not only increases conversion but also reduces difficulties in the purchase process, benefiting the consumer. 

This functionality can increase sales of platform users by up to 18%, as it prevents viable transactions from being lost. “Sometimes the customer card is not approved on the first try for a simple reason, such as a bank security issue. With purchase retentive, many of these sales are recovered without the customer having to do anything,” explains Moreira. 

For Moreira, the mission of Ticto is to create a sales experience that is advantageous for all parties involved. “Our goal is that each sale happens in a simple and effective way, with maximum conversion for the seller and minimum friction for the customer. We want the Ticto user to feel that every detail was planned to facilitate their” experience, he concludes