HQ announces launch of its own e-commerce and strengthens its presence in the national market

HQ, a brand belonging to the Belmicro Group and recognized for offering solutions in home appliances and electronics with the “ positioningFor all moments”, has just announced the official launch of its own e-commerce. The new platform goes live with the aim of expanding the direct relationship with the end consumer, consolidating the digital presence of the brand and providing a safe, practical and complete shopping experience.

The initiative marks another strategic step of HQ in strengthening its performance in national retail, following the behavior of the new consumer, increasingly connected, informed and demanding. With intuitive layout, fluid navigation and robust structure, e-commerce was developed to facilitate access to the wide mix of products of the brand, ranging from appliances and appliances to TVs and air conditioning products, all with fast delivery, special conditions and support guaranteed by the company Belmicro Group.

“The launch of e-commerce HQ reinforces our commitment to convenience, quality and proximity to consumers. More than selling, we want to create a pleasant, accessible and credible shopping journey that is already part of our DNA”, he says Antonio Americo, CEO of Belmicro.

The platform will also offer exclusive content, seasonal campaigns and advantages for consumers seeking products with modern design, functionality and excellent cost-effectiveness.Ecommerce is expected to represent a strategic channel to accelerate brand growth and expand market reach.

The project is part of the digital expansion plan of HQ and Belmicro Group, which in recent years has been investing in channel strengthening, brand positioning and portfolio diversification, focusing on performance and sustainable relationships with customers and partners.

With the launch, HQ reinforces its purpose of being present in the various moments of life of Brazilians whether in the kitchen, living room, office or any other space where comfort, practicality and style are welcome.