Folia sem fraude: como o e-commerce deve se preparar para essa época do ano

With the arrival of Carnival, many revelers see online stores as an alternative to buying costumes, booking hotels, or even purchasing tickets to enjoy the extended holiday. According to a survey conducted by... National Confederation of Commerce of Goods, Services, and Tourism (CNC)The holiday is expected to generate over R$12 billion, and if the estimate holds true, economic activities related to the period will reach a financial volume 2.11 times higher than that of 2024. 

With this projection, companies should be mindful of the risk of fraud during this period, as the volume of financial transactions grows exponentially, increasing the chances of significant revenue losses. To address these challenges, it is necessary to adopt strategies for optimizing and facilitating financial transactions, so that control over payments made and received is ensured and that customers have a simple, objective, and, most importantly, secure shopping experience throughout the buying journey. Another Study conducted by ClearSale showed that in 2024, estimates suggested online fraudsters could profit up to R$10.6 million. This indicates that a renewed warning is warranted this year. 

Some solutions have been developed to assist professionals not only during this time of year, but throughout the entire operational schedule of these entrepreneurs. A significant example of this is found in tools for payment orchestrationthrough which it is possible to bring together, in a single interface, all payment methods enabled within each establishment. The feature creates a positive impact on the purchasing journey, primarily by acting intelligently and integrated to identify and block suspicious purchasing behaviours.

Its implementation allows for the creation of customized user lists, which helps identify and reduce the risk of fraudulent activity by blocking payments from specific users and allowing payments from trusted sources, eliminating the need for screenings and ensuring a customizable experience for merchants. Furthermore, payment orchestration enables the creation and management of transaction speed rules tailored to each business model, helping to reduce chargebacks and operational costs.

For Walter Campos, General Manager of Yuno, the world's leading payment orchestration platform, the use of this technology during Carnival celebrations could represent a watershed moment for retailers, merchants, and service providers. "Technologies like these allow businesses to take full control of operational security strategies and orchestrate a range of fraud prevention partners, ensuring increased conversion rates while reducing transaction risks," the executive emphasizes.

Fortunately, the experience gained from previous Carnival editions allows us to invest in and utilize these resources more easily and in a simpler, more customized way. We cannot yet guarantee that fraud attempts will be eliminated or significantly reduced in the short term, but the implementation of technologies like payment orchestration offers the full capability to prevent most of these scams from being successful during a crucial period for online sales.