Company creates AI that translates texts into the language of Generation Z

Since the rise of Artificial Intelligence, the use of it has divided opinions among people. A survey conducted by KPMG Australia and the University of Queensland, points out that citizens of China, India, Brazil and South Africa, the largest emerging markets, are little critical of the continuous implementation of AI systems. Brazil ranked fourth in the survey, showing that 56% surveyed trust AI. As much as many people are suspicious of its use, others are excited about the possibilities that AI brings. A Washington Post article shows that Generation Z is part of this group of people. 

The ease that Generation Z finds in relating to Artificial Intelligence is something that can become an important contribution in the labor market, since young people use AI as an auxiliary at work. In addition, it is also interesting that often has difficulty understanding the language of generation Z, especially if you are outside social networks. After all, what do some current slang used by young people mean as “”, “crush”, “crush”, “date” and “flopar?”. Thinking about it, to. Nice House, an entertainment platform focused on Generation Z, created an AI that translates more complex texts for Generation Z.

“We have created an application that is available on our website, and that uses Artificial Intelligence to help people communicate better with Generation Z. This is a platform that can help both generation Z, translating more complex content, but also helps employers who want to adapt and use a more youthful language. AI is free and translates the material in three different tones, from the most formal to the most informal”, says Mari Galindo, founder of Nice. 

Being able to translate the texts into a more current language is a great way to bring companies and leaders closer to their younger employees. “The main generator of conflict between generations and intergenerational distance is communication, knowing how to adapt your speech to the context and a specific audience is super important. Our intention is not to change the way she speaks, but to be able to validate and verify interpretations of a content that has as target audience the generation Z”, adds Mari.

How to use GenZ Dictionary:

On the NiceHouse website, there is a pop-up, which appears in the upper left corner of the site, and leads to a page where the person can add a text or phrase that will be translated into three different tones, focusing on the language generation Z. For example, if we put the phrase: “How do you see yourself professionally in the next 5 years and what is the current moment in your professional journey?”, the translation will be as follows:

Tom 1 - Formal, but in a Gen Z way:

“Fifth of five years, I imagine myself consolidated(a) in my area, you know? Currently, I am in that phase of building a solid foundation, exploring opportunities and learning”.

Tom 2 'Intermediate:

“In the next five years, I intend to be well established(a) in my career. Now, I am in a stage of much learning and professional development, always seeking to evolve”.

Tom 3 Informal, a conversation between friends of Gen Z:

“Mano, five years from now, I want to fly high in my area, you get out? For now, I'm grating and catching the morning, like, getting ready to get there”.

Check out the link: https://nicehousebr.com/