Ebanx predicts automatic Pix moving US$ 30 billion in first two years of operation

The Central Bank of Brazil is about to launch the Pix Automatic, a new payment modality that promises to further boost the growth of e-commerce in the country. According to a study released by Ebanx, a company specializing in payment technology, the new functionality should move at least US$ 30 billion in its first two years of operation, considering only the e-commerce sector.

Pix, launched in November 2020, has already become an absolute success among Brazilians, moving more than R$ 2 trillion per month in payments and transfers. With the arrival of Pix Automatic, scheduled for June this year, the trend is that these numbers grow even more, especially in e-commerce.

Eduardo de Abreu, vice president of product at Ebanx, highlights the relevance of Pix Automatic for e-commerce segments that depend on recurring revenues, such as streaming services and software companies as a service. “Ele (Pix Automatic) tends to be very large and very relevant”, says Abreu.

The new modality will allow the scheduling of payments with weekly, monthly, quarterly or annual recurrence, in a free service for customers and offered by companies. This differs from the Recurring Scheduled Pix, already in operation, which part of the users.

Although the credit card is seen as the main competitor of the Automatic Pix in e-commerce, Abreu believes that most of the growth of the new functionality will come from new customers, currently without access to cards or with insufficient limits to hire these services.

The study by Ebanx, based on internal data and other companies, points out that the Automatic Pix can gain about US$ 2 billion credit card market in the first year of operation. Currently, the credit card moves approximately US$ 50 billion in recurring payments annually in Brazilian e-commerce.

Alexandre Albuquerque, senior analyst at Moody’s Ratings, believes banks will not be significantly affected by Pix Automatic, as they have diversified revenues and have offered benefits to keep customers on credit card, such as cashback programs.

However, some banks are already anticipating to offer recurring payments via Pix, in an apparent loyalty strategy and attraction of companies before the official launch. Santander Brasil, for example, already has a product that allows you to schedule recurring payments via Pix, while Bradesco and Itau Unibanco plan similar launches for the coming weeks.

Pix Automatic represents another step in the evolution of digital payments in Brazil, offering practicality, security and accessibility for both consumers and companies. With its potential for billionaire movement, the new modality should further boost the growth of Brazilian e-commerce in the coming years.